The King of Ads, Part 2

Hard to classify this film, as it's simply a collection of television commercials made by well known directors. It's also the sequel to a similar collection of commercials released two years earlier. The commercials themselves are generally high-end productions for prestige brands, so the tend to be 'high-concept' and 'arty'. The interest here lies in seeing the work of famous (mostly 'art-house') directors and considering how this overtly commercial work compares to their feature films. At times that quite fascinating, but it requires knowledge of the filmmakers work and quick thinking, as the commercials generally last less than 2 minutes. It's a shame the filmmaker didn't take the opportunity to spread the commercials out and provide some comparisons or analysis of each one, that might have been more informative, educational and even more entertaining. As it is, this is little more than a curio for obsessive fans of directors.