I've been watching this series because Strawberry Shortcake was something I was into when I was younger, and it's definitely something I would've enjoyed if it had been around back then.
Where the show shines is in its cast of main characters, its humor, and in the unique and important lessons it teaches, which usually manage to be a bit outside the scope of what you'd expect to see. For a kid's show, I think it's impressive when its resolutions are ones that I tend not to see coming.
With that said, the show flounders just a bit when it comes to worldbuilding -- which may seem petty when I'm talking about a kids' property like this. The main, recurring cast of characters are all distinct, funny, and likable, but the big-city and background characters all feel just a bit too ordinary. Supposedly, this all takes place in a world where everyone is themed after a type of desert or something, but you wouldn't glean that just by looking at the background characters. It's usually only their names that fit the theming, which makes the names feel out of place.
It might not be something a lot of kids would take issue with, and that's all fine and good. I just think that a little more effort could be put into the worldbuilding and character design, is all. But other than that, the show's pretty great.
