Silicon Cowboys

I never thought I would like a documentary about a business, but here I am. Not only a history of Compaq but of the history of the PC industry.

Three friends dream up the Compaq portable computer at a Texas diner in 1981, and soon find themselves battling mighty IBM, for PC supremacy. Their improbable journey altered the future of computing and shaped the world we now know.

I always love these documentaries about tech companies and the Internet and so forth. Having grown up in the 1980s, this feels like such an integral part of my life. I was more computer literate at 14 than I am now at 36... I could build computers, diagnose problems, and now I wouldn't try.

And Compaq is an important part of that story. Doors were opened for other companies (such as Dell) and really ended the way we think about PCs. I do not equate IBM and PC, and almost never have, due in part to Compaq. Whereas we have never seen this same thing happen to Apple... which strategy works best?

"Silicon Cowboys" is a new documentary from Jason Cohen and Steven Leckart and it's about some modern history that most of us just take for granted. It's all about the rise of the Compaq computer company as well as the death of IBM in the PC market…hardly the stuff to excite everyone. Most folks don't really care about the history of computers—they just want their iPhones and PCs to work. But if you are like me, a bit of a geek as well as a retired history teacher, then seeing this film is a must.

The film begins in 1981. Three friends are all working for a computer industry giant at the time, Texas Instruments. The three would love to start their own company but they aren't even sure what that company would sell! They'd talked about opening a Mexican restaurant but finally settled on going into the personal computer business. Little did they know that the world would drastically change based on this choice.

Up until this time, the IBM Corporation had near sole possession of the personal computer industry. While a few tiny companies sold computers for home use, all the computers used by companies were IBM mainframe, mini and microcomputers. So, the notion of this new company, Compaq, fighting to get into the microcomputer market must have seemed ludicrous. But somehow, these guys succeeded…even if their first 'portable' computer weighed as much and was larger than a sewing machine! How they then managed to eventually beat IBM is amazing and it's just something you'll have to learn when you see this engaging documentary.

Okay…I am a geeky history lover. But you, too, may well enjoy this film if you give it a chance—particularly if you are old enough to remember these old days of computing when many folks just thought the home PC would be a fad! The film is well made, always interesting but also works well because most of the people involved in creating Compaq were available to be interviewed and seemed to genuinely like talking about these times.

Silicon Cowboys was very well-received at its world premiere at Austin's SXSW Film Festival. Whereas the narrative of the era is usually the competition between Apple and IBM, this film based on a book by Compaq's founder, refocuses the narrative on the competition between IBM and the PC clones led by Compaq. The film's David vs. Goliath narrative arc is absorbing and entertaining. It presents a highly entertaining history that avoids getting lost in technical detail that would overwhelm and confuse non-tech geeks. They focus on intriguing accessible concepts such as the Compaq's introduction of the concept of first portable PC – weighing at 28 pounds - as the predecessor to the modern laptop and eventually the tablet and the smartphone. The filmmakers were able to dig up tons of entertaining archival footage and conduct extensive interviews with most of the major players in the 1980s clone wars. The editing and the music are fabulous. The period music and look evokes the nostalgia for the 1980s. Highly recommended for those who want to try to understand a technological revolution that they may have lived through, but didn't fully understand at the time.

I think you probably needed to be around during the time that this documentary is set in to fully appreciate how great this show is. If you weren't, it is still a fascinating look into the past to help the younger folks hopefully appreciate much of what they have today, and just take for granted.

I was a young adult when all of this was taking place, and had the privilege of owning one of the Compaq "portable" computers. I'll always remember a lady at the airport asking me why I was carrying my sewing machine on my trip (since most people had never seen a portable computer at the time) she had no idea it was actually a computer.

I couldn't stop watching this show, as it took me back down memory lane and made me remember how much fun those golden days were of getting a PC that had a 'turbo' button on them. Great job on this documentary. Well worth the time to watch it!