Le fondateur

Really don't even know how to review this movie. Acting was superb, but content makes me sick. I give this a 1 on storyline alone. Ray Kroc was a scumbag of the highest order, in a class all his own. My heart breaks for the McDonald Brothers who were steamrolled, manipulated, and who had their livelihood utterly destroyed by this cunning, ruthless, and I'm convinced, sociopathic man. Especially with the notes at the end how they never received one dime in royalties. This story will really make you hate McDonald's.

Greetings again from the darkness. How you define success will likely determine your interpretation of this film that is every bit as much about the humble beginnings and explosive growth of McDonalds as it is a biopic of Ray Kroc, the self-professed "founder" of the golden arches empire. Capitalism and its corresponding businessmen have not typically been favorably portrayed by Hollywood in such films as The Social Network, Wall Street, Glengarry Glen Ross, Steve Jobs and The Wolf of Wall Street. This latest from director John Lee Hancock (Saving Mr. Banks, The Blind Side) and writer Robert Siegel (The Wrestler) is no exception, and it's obvious why.

It's 1954 when we first catch up with Ray Kroc (as played by Michael Keaton). He's the type of travelling salesman who totes around his latest widget (a multiple milkshake machine), rehearses and polishes his spiel (via extreme close-up), and listens to motivational record albums that preach the importance of persistence, while he stays at roadside motels that act as his home away from home. Kroc doggedly pursues the American dream, and optimistically bounces from one project to another … convinced that he's found "the next big thing".

When circumstance leads him to a crowded little octagonal burger shop in San Bernardino, Kroc becomes fascinated with its simplicity and success. Over dinner, Dick (Nick Offerman) and Mac (John Carroll Lynch) McDonald detail the Spee-Dee kitchen design and unique focus on quality, consistency and speed that today is considered the starting line of the fast-food industry. The tennis court sequence is especially creative and fun to watch. While the brothers prefer to keep the business small and remain in control, Kroc pitches his vision of franchising … a pitch with emphasis on "Crosses. Flags. Arches".

The full story is likely one most people don't know … despite the fact that McDonalds now feeds 1% of the world population each day (a statistic posted on screen). The relationship between Kroc and the McDonald brothers was never a smooth one, and it's a perfect example of dog-eat-dog, or unprincipled vs idealistic. Kroc sees himself as a "winner", while it's likely most will view his actions as unscrupulous, even if legal.

Keaton's performance accurately captures a man who is impatiently ambitious, and whose confidence and ego grow incrementally as it becomes inevitable that the decency of the brothers is actually a weakness in business. Offerman and Lynch are both excellent, and other support work is provided by Laura Dern as Kroc's first and mostly neglected wife who is tossed aside when something better comes along; BJ Novak as Harry J Sonneborn, the key to Kroc's power move; Justin Randell Brooks as Fred Turner and Kate Kneeland as June Martino, two trusted employees; and Patrick Wilson as a key franchisee. Linda Cardellini (Mad Men, Bloodline) plays Joan, Ray's wife (she was actually his third) and business adviser from 1969 until his death in 1984. The film shortchanges her importance – at least until the closing credit recap.

Bookending that opening extreme close-up sales pitch, is a near-conclusion zoom on Keaton's face as he prepares for an event where he will tell his story … at least his version of the story. The film does a really nice job of capturing the era. Of particular interest is that the cars don't look like they rolled right out of a classic car show, as happens with most movies. It's nice to see some faded paint and a dented fender on screen. The early McDonalds locations are beautifully and realistically replicated to provide a nostalgic look for some, and a first glimpse for others. Carter Burwell's score is complementary to the proceedings, and director Hancock deserves credit for not just making this the Michael Keaton/Ray Kroc show. Rather than serving up a Happy Meal movie, the film instead provides a somewhat toned-down historical view of ambition and drive, and the birth of an empire … one that changed our culture.

The Founder is another tale of the American Dream. It's the kind of tale we've seen a million times before. American man wants to become successful, sacrifices morality for moolah, etc. It's The Godfather, it's The Social Network, it's The Wolf of Wall Street. And The Founder, while entertaining, offers pretty much nothing new, or distinctive, to contribute. It is directed fairly conventionally, the story hits all the beats you'd expect, and it's not going to stick to your memory for too long.

But that discounts the fact that the film is rather well made. Performances are uniformly solid, and the film is undeniably compelling for much of its run time. But the real reason to see the film is the powerhouse performance of Michael Keaton, a neglected actor throughout the 2000s who seems to be finally getting roles that he deserves with this, Spotlight and Birdman to consider. He is slimy, charismatic, and curiously sympathetic in all the right ways.

In all The Founder may not light your world on fire, but it's a rock solid tale of greed and the American Dream that ought to entertain most that it meets.

Side Note -I have no idea why this is playing in Australia over a month before it comes out across the rest of the world, but hey I'm not complaining.

For many the thought nowadays of takeaway food is but a convenience we all enjoy (some more than others) but at one stage during human history the very idea of having your burger, fries and ice-cold Coke ready in mere seconds was a novelty that began sweeping the nation of America before taking over the world as we now know it today.

A staple for over 60 years, McDonalds restaurants are a mainstay of everyday life, a reliable source of cheeseburger delicacies, crispy French fries and refreshing beverages that continue to supply the goods to those both young and those young at heart. When consuming McDonalds however, its unlikely many of us have ever truly considered where this establishment was born from and thankfully for all us, the story is a real doozy.

It's often the case these days that high profile, well-marketed biopics are reliable as a Big Mac (you always know what you're going to get) but John Lee Hancock's film is imbedded with both an energy and pace that elevates it above the usual bio-fair and with another awards worthy turn from Michael Keaton as its centrepiece, this enthralling slice of history is a fabulously entertaining ride tinged in nostalgic 1950's vibes and garnished with a quick- smart script from The Wrestler screenwriter Robert D. Siegel.

Capturing the time, place and allurement of this mankind changing business model, The Founder does a great job of transporting us back in time as we ride alongside struggling salesman Ray Kroc, whose eyes are opened when he comes across the McDonald brothers, whose business model of "fast food" finally gives Ray the chance his so longed for all his life, to make a buck and then some.

Keaton's performance as Kroc is quite the feat. His a genuinely cold and calculated character but as the film begins we are happy to see him put in the hard yards as his franchise model of stores takes off but as the brand grows so does Kroc's ego and Keaton's performance morphs naturally as it does in fascinating and unexpected ways.

Come the films later stages, the real feat of Keaton's turn comes into the spotlight and what we're left with is a layered character brought to life by the performer, whether it's in comical situations or brutally raw moments shared with lawyers, Keaton is on fire here and while his ably supported by the likes of Nick Offerman and John Carroll Lynch as the unfortunate McDonald brothers Dick and Mac, The Founder is founded off the back of Keaton's turn and whilst unlikely that this film will find itself in to many awards categories, Keaton is looming as a key player in the upcoming awards season.

The Founder is one of those rare biopics that grabs you from the get-go and doesn't let up.

A well shot, scored and acted studio film that tells a story worth telling (plus one of the best advertisements McDonald's has never paid for), The Founder offers a fascinating insight into the beginnings of the McDonald's brand that also gives us an equally fascinating real life figure and another chance for the career revival of Michael Keaton to continue on its merry way.

4 milkshake sachets out of 5

The Founder is a biographical drama film starring Michael Keaton based on the life of American businessman and founder of the McDonald's Corporation Ray Kroc. Whether you love the McDonald's brand or hate it, this film offers a compelling view into the way it has captivated us all with its worldwide presence.

In 1954, salesman Ray Kroc (Michael Keaton) meets with brothers Dick (Nick Offerman) and Mac (John Carroll Lynch) McDonald, the owners of the hamburger restaurant known as "McDonald's". Fascinated by the brothers' ability to have burgers and fries cooked in a matter of seconds, Kroc suggests the idea of franchising the restaurant nationwide, hoping to use this as a way to take control of the company and earn money for himself.

Featuring yet another terrific performance from the ever-versatile Michael Keaton, his second best behind Birdman, The Founder is an interesting look into the way one man helped turn a small hamburger restaurant into a global fast food empire. It is fascinating seeing how one simple idea - fast food - has changed the culinary world forever. However, one cannot help but feel sorry for the misfortune the McDonald brothers went through as a result of franchising their name and the exploitation they received. I should also mention that the film reminded me of the 2010 film The Social Network, with its similar plot about one man exploiting a clever idea from two brothers for his own financial gain.

I rate it 8/10.