Le fondateur

Based on the true story of Ray Kroc, a traveling salesman who franchised the first family-owned McDonald's restaurant and turned it into the international conglomerate that it is today, 'The Founder' tells a fascinating slice of twentieth century history. The title is well chosen, hinting at the dynamic at the heart of the film with Kroc declaring himself the "founder" of McDonald's when in fact the idea of fast and efficient food service was never his to begin with - something that becomes a point of contention with the original owners. Michael Keaton is excellent in the lead role, exuding both charm and charisma while also always coming off as if he has something up his sleeve. There are several great shots throughout that linger on his face in close-up as he delivers persuasive sales pitches and there is a magnificent sequence late in the piece where several of his sermons in different locations are edited together to overlap as one big speech. Keaton also does well coming off as both victim and aggressor at varying points. At times, he comes across as an all-too-sympathetic underdog whose dreams are hindered by the McDonalds brothers' unwillingness to compromise in the name of progress. At other points, he seems insanely ruthless with how he circumvents everything in his way. Telling a similar slice of contemporary history, 'The Founder' is bound to be compared to 'The Social Network', to which it does not stack up as well, but it deserves to be considered as a film on its own. The storytelling approach here is more comedic than in the Facebook film and while 'The Founder' may have benefited from even more comedy to lighten the mood, it is an amusing film as it is - and a thought-provoking film when considers its basis in actual fact.

A competently crafted, steadily paced & extensively researched biographical drama that's further uplifted by Michael Keaton's fantastic performance, The Founder covers the rags to riches tale of an ambitious salesman who sensed & tapped the potential of a small fast-food diner in California and turned it into one of the largest & most successful restaurant chains in the world with a bit of hustle, persistence & ruthlessness.

Set in the 1950s, The Founder tells the story of Ray Kroc, a travelling salesman who comes across a small diner operated by two McDonald brothers in San Bernardino, California and is left dazzled by their lightning-fast service, high-quality food & strong work ethic. Wanting to be a part of their business, he joins them as their franchising agent to expand the fast-food chain all over America, and ultimately buys the company from the brothers.

Directed by John Lee Hancock, The Founder is as much about the cut-throat world of business as it is about the rise of McDonald's, and is told in an intuitive manner that keeps the interest alive at all times. Hancock handles the subject matter with restraint, maintains a firm grip over all aspects, and never deviates from the main premise. Also, the momentum is never lost as it moves from the discovery, creation, operation & expansion of McDonald's to the ultimate swindling.

The old style McDonald's restaurants depicted in the film are in tune with the timeline this film is set in and the vast countryside shooting locations help in further evoking its 1950s era. The sharp focus & still handling of camera, in addition to its warm colour palette, helps in providing a homely texture to its images. Editing keeps the pace steady and provides a tight & gripping structure to its plot while Carter Burwell's score is ever present in the background and silently performs its duties.

Coming to the performances, The Founder features a talented cast in Michael Keaton, John Carroll Lynch, Nick Offerman, Linda Cardellini, Patrick Wilson, B.J. Novak & Laura Dern. Leading from the front is Keaton who delivers another strong performance in what's the second coming of his acting career as he brings Kroc to life with flair, passion & panache. Lynch & Offerman are in as McDonald brothers and play their part convincingly, plus the moments between them & Kroc is as amusing as it is riveting.

On an overall scale, The Founder is a carefully investigated & smartly scripted biopic that's just as informative as it is entertaining and wonderfully illustrates the rise of the man who dared to dream bigger and single-handedly turned a small fast-food restaurant into a billion-dollar conglomerate with his aggressive business practices. It's also commendable for keeping Kroc's personal life out of the main narrative, something most Hollywood biopics are guilty of. A mostly satisfying journey, this story of McDonald's made me go "I'm Lovin' It" more than once over the course of its runtime, and is definitely worth a shot.

I was actually surprised when it was over, because the movie had gone by so fast. Who knew a film about McDonald's would be this interesting? Of course Michael Keaton has no problem diving into the character of wheeler dealer Ray Kroc. His perfect foil is Nick Offerman as Dick McDonald, deadpan, a solid rock of a man with strong ideas about integrity. John Carroll Lynch as Mac McDonald, Dick's brother, a taller but more accommodating man, is also outstanding. Linda Cardinelli as Joan Smith, eventually to be Joan Kroc, is quite lovely and looks good in the period costumes. At the end of the film Kroc offers what are now, I believe, called "alternative facts" about the founding of McDonald's. The film is very much about two different visions of America as reflected in two different approaches to business.

For car buffs, this film is a must, with many fine 1950s vehicles on display.

The Founder is a fascinating and frustrating story about a man (and a restaurant chain) that you simultaneously respect and dislike. Michael Keaton becomes Ray Kroc, and this film makes you realize how revolutionary the concept of McDonald's really was. It may have made my wife want to boycott the Golden Arches for a while, but it's still a well-made movie.

For many the thought nowadays of takeaway food is but a convenience we all enjoy (some more than others) but at one stage during human history the very idea of having your burger, fries and ice-cold Coke ready in mere seconds was a novelty that began sweeping the nation of America before taking over the world as we now know it today.

A staple for over 60 years, McDonalds restaurants are a mainstay of everyday life, a reliable source of cheeseburger delicacies, crispy French fries and refreshing beverages that continue to supply the goods to those both young and those young at heart. When consuming McDonalds however, its unlikely many of us have ever truly considered where this establishment was born from and thankfully for all us, the story is a real doozy.

It's often the case these days that high profile, well-marketed biopics are reliable as a Big Mac (you always know what you're going to get) but John Lee Hancock's film is imbedded with both an energy and pace that elevates it above the usual bio-fair and with another awards worthy turn from Michael Keaton as its centrepiece, this enthralling slice of history is a fabulously entertaining ride tinged in nostalgic 1950's vibes and garnished with a quick- smart script from The Wrestler screenwriter Robert D. Siegel.

Capturing the time, place and allurement of this mankind changing business model, The Founder does a great job of transporting us back in time as we ride alongside struggling salesman Ray Kroc, whose eyes are opened when he comes across the McDonald brothers, whose business model of "fast food" finally gives Ray the chance his so longed for all his life, to make a buck and then some.

Keaton's performance as Kroc is quite the feat. His a genuinely cold and calculated character but as the film begins we are happy to see him put in the hard yards as his franchise model of stores takes off but as the brand grows so does Kroc's ego and Keaton's performance morphs naturally as it does in fascinating and unexpected ways.

Come the films later stages, the real feat of Keaton's turn comes into the spotlight and what we're left with is a layered character brought to life by the performer, whether it's in comical situations or brutally raw moments shared with lawyers, Keaton is on fire here and while his ably supported by the likes of Nick Offerman and John Carroll Lynch as the unfortunate McDonald brothers Dick and Mac, The Founder is founded off the back of Keaton's turn and whilst unlikely that this film will find itself in to many awards categories, Keaton is looming as a key player in the upcoming awards season.

The Founder is one of those rare biopics that grabs you from the get-go and doesn't let up.

A well shot, scored and acted studio film that tells a story worth telling (plus one of the best advertisements McDonald's has never paid for), The Founder offers a fascinating insight into the beginnings of the McDonald's brand that also gives us an equally fascinating real life figure and another chance for the career revival of Michael Keaton to continue on its merry way.

4 milkshake sachets out of 5