All Things Must Pass: The Rise and Fall of Tower Records

Greetings again from the darkness. I do not envy those experiencing their childhood in this modern era. Sure, they have far superior electronics and hundreds more TV channels, but they also have very little independence (most can't even walk alone to a friend's house or a park) and they likely will never experience the pure joy of perusing the stacks at Tower Records (or any other record store) for hours … experiencing the thrill of discovering a new artist or style of music that rips into their soul. OK, I admittedly suffer from a touch of "old man" syndrome, but filmmaker Colin Hanks (yes, the actor and son of Tom) has delivered both a cozy trip down memory lane and a stark accounting of good times and bad at Tower Records.

With humble beginnings as little more than a lark, Tower Records began when Russ Solomon's dad decided to sell used 45 rpm singles in his cramped Sacramento drug store. He bought the singles for 3 cents and sold them for 10 cents. Within a few years, Russ purchased the record business from his dad, and proceeded to run it as only a rebellious kid from the 1960's could. From 1960 through 2000, the business grew each year. It expanded the number of stores (peaking at 192 worldwide) and constantly adjusted to the musical tastes and the delivery method – 45's, LP's, cassettes, CD's, etc.

Using some terrific photographs and video clips, accompanied by spot on music selections, director Hanks brilliantly and generously allows the actual players to tell the story. The expected celebrity drops are present, and even the words of David Geffen, Dave Grohl, Bruce Springsteen and Sir Elton John carry emotion. However, far and away the most impact comes from extended interviews with the unconventional and charismatic Tower Records founder Russ Solomon and his devoted and forthright employee team. Their sincere recollections provide the roadmap through the phenomenal growth, as well as the devastating end in 2006. We understand how these stores became so much more than retail outlets … they were cultural hotspots for at least two generations. We also learn some things we probably shouldn't … like the definition of "hand truck fuel", and the reason Russ installed hot lighting in the listening booths.

Mr. Hanks surprises with his ability to balance nostalgia and the harsh realities of the downfall of an iconic cultural business. The film captures the key role Tower Records, while also pointing out that the crash was due to more than just Napster and digital music delivery. An interesting case study for business majors highlights the importance of vision vs debt. For more insight from Colin Hanks, check out the interview from film critic Chase Whale: http://www.hammertonail.com/

"No Music. No Life". The motto of Tower Records was somehow inspirational, and fit perfectly for stores that featured mammoth album artwork on their store fronts, their own "Pulse" magazine, and staff that couldn't fathom life without music … much less wearing a suit and tie to work. This was truly "a chain of independent stores", and trust me when I tell you that hanging out at Tower Records was more fun than having hundreds of cable channels.

I recall being excited to visit the Tower Records store in LA in the mid 1990s on my first visit to the west coast of the USA. When I returned a decade later to their San Francisco store, it somehow felt less exciting, the store looked a little too ordinary and it seems they were having a fire sale on. A few months later Tower Records had gone bust.

Colin Hanks documentary examines the growth of this record chain from its early years from founder's Russ Solomon's dad's drug store where he had a section which sold records.

Russ took over the business in the 1960s, starting in the west coast and moving to the east coast and then internationally to Japan.

As is the case, these heady years of the counterculture was a supposedly drug and drink fuelled hazy party for the staff (it always seem to be the case with maverick start ups.) Live hard and party hard was the motto. The staff I saw in the 1990s seemed to be mainly bored teenagers on minimum wage.

At the turn of the millennium Tower Records was valued at $1 billion. Their seemed to be no end to its success and they were determined to sell albums, preferably CDs.

The impact of online shopping was a body blow. The Apple Store allowed you to buy singles you wanted for 99 cents. Tower Records wanted you to buy the whole album for an ever increasing price and their online servers was on AOL.

Even worse the young IT savvy consumer could now get music for free from Napster and other torrent sites. Combined with the company's debt laden expansion, choppy waters awaited them.

The documentary interviews key staff from the early days as well as the man himself Russ Soloman who comes across as a charismatic maverick. We also get to hear from musicians such as Dave Grohl, Elton John and Bruce Springsteen about their joy in visiting the Tower Record stores, browsing, talking to aficionados. Elton admits he spent a fortune in their shops.

The documentary was a bit messy, in fact a little overlong. We see a former executive being fired by a new management team and how Russ took him out for a meal after a Christmas party which bought him to tears. I wanted to know why he was fired, why he could not get another job, what happened after he went for a meal with Russ and then the same executive turns up later on when the attention shifts to the company's declining fortunes.

In fact seeing some of the staff being interviewed I was impressed how they managed to become so big, it seemed to be more by serendipity than design.

Unlikeable men fall into a CANNOT LOSE business (baby boomer, rock buying generation) and milk the customer dry for decades. Despite making millions, and eventually billions, this is not enough for these offensive parasites. These supposed "businessmen" (actually simple-minded drunkards and coke heads), fail to see digital coming and greedily refuse to offer their goods at reasonable prices. Now that these people are exposed for the lowlife scum that they are, they can only weep at the loss of their jobs (and at the loss of a fellow drunk, a gentleman who hilariously, literally wears a lampshade on his head. What a cutup! This, and the David Crosby / walrus-mustachioed Cletus are these people's idea of interesting people.

Despite each working for decades, adding up to centuries worth of experience, in a music-related field, it is notable that music - remember music? - is never a discussion point for these selfish greed heads, only the good times they enjoyed and the incredible profit they were making, both at the customer's expense.

Tower Records was a good store in spite of these people. Everyone loves music, all you needed to do was sell it to them at a reasonable price. See the Beatles' Apple Records for a similar example of what happens when you put burnt-out hippies in charge of your business. It's a shame alright, shameful actions.

They call it luck, but it takes a particular type of wisdom to be at the right place at the right time. Russ Solomon had this in spades, when he branched out from his entrepreneurial father to expand into records. This movie is a blueprint of how to start a great business. First of all, have the vision. Secondly, get great people, give them freedom and back them up. Sounds simple, but very few businesses actually do this. In the movie, various key employees are interviewed and they all basically tell the same story. That is that they were given a chance to prove themselves and they rose to the challenge. Russ also realized that he could tap into the collective wisdom of all his employees and this he also did, especially with advertising and the Tower Records publication Pulse! It is refreshing to see the 60s again, the hope and the freedom. Russ also realized that he was not a financial type, so he hired an excellent money manager in Bud Martin. The demise of tower records was quite sad, but technology replaces one thing with another, so it was a tremendous ride.

The "Rise" portion was nostalgic and interesting. The second half was a load of self-serving baloney: Russ Solomon admitting he made a few mistakes but, if the banks had only continued lending him money without telling him what to do, all would have been well. A bunch of longtime employees kvetching about losing their jobs, but not ONE SINGLE WORD about all the labels and distributors who got royally screwed and are still trying to cope with their losses to this day. I started out as a specialty music retailer in 1974 and, thankfully, am still going strong. I well remember Tower's predatory greediness, demanding ridiculous terms from labels and distributors: six months dating, 100% return privileges. Finally, the labels and distributors had to say 'no' to getting in any deeper. The fact that this painful fact wasn't even mentioned, reminds me of the 'ServPro' motto, "Like it Never Even Happened".