O Rei do Fósforo

This is probably the best performance you'll see by Warren William--a very popular leading man in the early to mid 1930s but who has been all but forgotten today. And, since he's no longer a household name, it's not surprising that this film is very much unknown.

This story is based on a real individual named Ivar Kreuger, who tried to corner the world market on matches by being about the most unscrupulous and power-hungry man of his day. The film concerns the many ways he shows that down deep he has no soul and there is no sin beyond him if it gains him more money and power.

William is exceptional in the role and the film is fascinating from start to finish. Considering the film is about matches, it must have taken considerable writing, acting and directing talents to produce such a captivating film.

It's a Warren William showcase that should be seen along with his other ruthless tycoon triumphs, such as Employees Entrance (1933) and Skyscraper Souls (1932). Cagney personified the street tough with a gun and the guts to power his way into the penthouse. William personifies the unscrupulous aristocrat with the charm and polish who's already in the penthouse. What both have that makes each so convincing is total self-assurance. When Kroll (William) says: Wait till it (the bad) happens, then I'll take care of it-- we believe him, just as much as we believe Cagney's snarl. Today, Cagney is still a household name, while William has unfortunately been forgotten, the victim of an A-picture career that peaked during the forbidden pre-Code era that never turned up on popular TV.

Here William plays a real life character (Swedish match king Ivar Kreuger) who schemes and manipulates his way to the top of Europe's financial empire. Oddly, the schemes and shenanigans remain illuminating of our own time some 80 years later, as other reviewers point out. After all, it looks like Kroll relies on a Ponzi setup in assembling his empire much in the way Bernie Madoff swindled billions from investors before finally taking a fall. In fact, a viewer can probably learn more about the anatomy of our own recent financial meltdown from this antique than from anything on the current screen.

All in all, this celluloid obscurity remains both broadly topical and a fascinating glimpse of capitalism's perils and attractions at the top. It's also a chance to catch one of Hollywood's most compelling actors in a tailor-made part. William may be unknown to the broader public, but it looks like a new appreciation is building among old film buffs.

Three years into the Depression, America was cynical of the institutions that had led to a system which had failed, and resentful of its professional classes. Films like 'The Match King' really illustrate this, and if for nothing else, they're worth watching for that reason. With Warren William playing a guy who rises to the top of the match empire through his ruthless behavior and cheating the system, you may see some parallels in the businessmen of today as well.

In the film, William will do anything to individuals around him or in the world at large to advance his own power and prosperity. It's all a giant game to him, one in which he cautions others to "never worry about anything 'til it happens, then I'll take care of it" usually before screwing them over. He borrows money to revive the family's business in matches, and then borrows still more money to pay off the first loan and expand the business - going into debt heavily in a pyramid scheme. He is comfortable in debt, heedless of what it might mean for the future, an approach that is mostly form and marketing, with little substance. He plays on the public's ignorance, pushing the myth about "three on a match" spelling doom in order to increase demand. He digs up dirt on people to use it as leverage to expand his business. He shows his character most when an inventor has come up with a breakthrough - a reusable match - which would clearly be great for humanity, but which might threaten his bottom line, so he schemes to have him silenced.

The scene with the inventor is interesting both for what William says and for what he doesn't say. He simply asks how much it cost to make the reusable matches, and whether anyone else knows about it, which shows he has only business in mind (it should also be noted that ironically, he doesn't care to use matches of any type himself, preferring a lighter instead). He doesn't ask anything at all about how the technology works, how many times the match can be used, whether the materials are safe, how the scientist figured this out or if there are other applications, etc - he doesn't care about any of that stuff. This is not some benevolent, enlightened businessman who is pushing humanity forward with his own personal success; he's the polar opposite of Ayn Rand's Howard Roark. We see a cold-blooded criminal in the white collared world, one who plays classical piano and speaks eloquently instead of toting a gun, but is a criminal nonetheless. We also of course see the deep cynicism America had towards businessmen in the 1930's.

William gives a fine performance, even if he was typecast. The film falters a bit in his love interest (Lili Damita), which is a bit of a clunky subplot. I loved the retrospective sequence showing the consequences of his actions, which I thought was a nice touch. If only those thoughts ran through the minds of all corporate crooks.

Though the script could have used a rewrite, mainly to upgrade the dialogue, Warren William's presence makes the film worth watching. He plays a lying, evil, conniving, and utterly ruthless human dynamo who works his way up from janitor to international power broker.In other words, a typical Depression-era anti-hero. Especially enjoyable is the penultimate flashback sequence, in which William remembers every rotten thing he's ever done. In a word, fun.

When Orson Welles made Mr.Arkadin, he was inspired by two remarkable figures: "Merchant of Death" Basil Zaharoff and "Match King" Ivar Krueger. The whole Zaharoff story has never been brought to the screen, though he was a key figure in that delightful British series, Reilly: Ace Of Spies. The even more incredible tale of Ivar Krueger was brought to the screen shortly after his suicide in Paris, in this obscure, but brilliant "roman a' clef" film from the poor man's major studio, Warner Brothers. This film is incredible, Somehow, two minor directors, unknown writers, and an obscure cinematographer combined to bring a film of considerable power and narrative originality to the screen. Did I mention the acting? That is what really drives the film. The still under-rated and obscure Warren William puts in an remarkably subtle performance as the brilliant, ruthless Kroll, who used borrowed (and stolen) money to build a world -wide empire from the manufacture and sale of that most commonplace and useful of objects, the match. Kroll lies, steals ans seduces. He has a brilliant inventor stuck in a booby hatch. He does not even shrink from murder. In the end, he is destroyed by his obsessive love for a Hungarian actress and his own belief in his invulnerability. In short, this is both an interesting example of how the old studio system could put together an stunning story with ordinary talent and of the far too little appreciated artistry of Warren William.