Rachel Maeng Brown

Rachel Maeng Brown is the CEO and Founder of GEN Agency and a full-time consultant on marketing, partnerships, events, and strategy. Awarded "NYC 20 in their 20s" in Entrepreneurship and Sports (Crain 2021), Rachel is a former Big Ten student-athlete, Official TikTok Partner, and front-office sports staff member. She has partnered with brands like Netflix, Kellogg's, Amazon, and Meta, and worked in the front offices of The NY Mets, Rutgers Football, Main Events (Boxing), PGA Tour, and USRowing (Team USA). Rachel partners with influencers with a combined reach of over 66 Million+ followers, through brand deals, producing viral experiential events and educating student-athletes and athletic departments. Her agency's newly launched "Athletes Turned Creators" NIL Education & Consulting program has launched partnerships with Beacons, Agencies, HBCUs, Universities, and Collectives across the country, to help democratize the space.