News

At YouTube Brandcast on Wednesday night, the finale of a three-day blitz of upfront presentations in New York, Lady Gaga achieved the rarest of things: a standing ovation and screams of enthusiasm from a crowd of advertisers.

The pop star’s scorching 20-minute set closed things on a high note and received the opposite of the usually jaded reactions, but the event had already been a substantive one before she stepped onstage. The 20th anniversary of YouTube earlier this year served as the framework for the presentation, with appearances and remarks reflecting the milestone.

“In just two decades, YouTube has reshaped how we watch entertainment,” CEO Neil Mohan said. Live events, from concerts to sports to many other kinds, have come to be one of YouTube’s foundational elements as technology improvements have enabled more seamless livestreams. “We want to bring more of these moments to fans everywhere,” Mohan said.

YouTube went onstage with big stars and big stats at its annual Brandcast, which for the fourth year running took place during the TV-focused Upfronts in New York City. The internet’s largest video site already dropped some numbers at last week’s digital-focused NewFronts, where it talked up its ad formats and performance stats to the media and marketing execs who are expected to spend over $10 billion this year to reach consumers online.

At the Upfronts? It swung big with Nielsen data showing that not only is it the #1 streaming service in the U.S. by watch time (and has been for the past 2+ years), it’s also been the #1 most-watched distributor of content across broadcast, cable, and streaming in the U.S. since February 2025.

And this, it tells brands and marketers, is a significant deal, because as of Q1 2025, TV is the primary device U.S. viewers use to watch YouTube.

YouTube is an anomaly in the TV upfronts: Unlike other networks and streamers, it doesn’t present a big slate of new programming to whet Madison Avenue’s appetite for buying ads.

Instead, YouTube touts scale others can’t match. And to underscore the claim that the platform drives culture, it invited a bunch of personalities to this year’s YouTube Brandcast upfront presentation to wow the crowd — including Lady Gaga, who brought down the house with a rollicking five-song performance; MrBeast (aka Jimmy Donaldson), YouTube’s most-followed creator; vlogger and podcaster Brittany Broski; Sean Evans, host of “Hot Ones”; and gaming streamer IShowSpeed. Also on hand: NFL Commissioner Roger Goodell, who talked up the league’s deal for YouTube’s first free livestreamed NFL game next season.

As far as monetizing the zeitgeist, YouTube’s biggest news Wednesday was the announcement of a new sponsorship package for advertisers to...

Brittany Broski knows what you’re thinking. We’re in an influencer economy where it feels like at any moment your favorite beauty reviewer could flood your feeds with an unexpected (and unwanted) pivot to a pop career. So, to have a well-known comedy and entertainment creator — first introduced to the world through a now-viral 21-second video trying kombucha for the first time — give a serious attempt to enter the music industry, it’s basically asking for a world of scrutiny and derision online. Broski is well aware of all...

Brittany Broski is kicking off her music career!

After years in the spotlight as a content creator, the 27-year-old has just released her debut single, “The Sun,” two weeks after her cover of Harry Styles‘ “Adore You.”

“‘The Sun’ is my proverbial offering at the altar of all my muses,” Brittany shared in a statement. “Whimsical, bluesy, soulful and gritty yet sung from a place of deep feminine softness; a melody that gives voice to the angst and confusion of unrequited love.”

Keep reading to find out more…

Brittany‘s first song was produced and co-written by Luke Niccoli, who has worked with artists such as Carly Rae Jepsen and The Kid Laroi.

As of recent, you can also see Brittany on her digital talk show Royal Court, where she has had many famous guests, including Charli xcx, Cole Sprouse, Nicholas Hoult, Aaron Taylor Johnson, Saoirse Ronan and more. She also hosts her own podcast,...

YouTube is going back to the Upfronts.

For the fourth year in a row, it’s hosting its annual advertiser-bait event, Brandcast, during the TV-focused spring Upfronts. It used to, like most digital platforms, present to marketers during the Interactive Advertising Bureau’s digital-focused NewFronts, but in 2022, it went all-in on a bid for TV dollars and moved to the Upfronts.

The move was a surprise when it happened–but now we expect to see YouTube at the Upfronts, especially considering the two key points of messaging it’s pushed since its last Brandcast:

YouTube has been the #1 most-watched streaming service on TVs in the United States for two years (per Nielsen) Living room TV watch time has surpassed mobile and desktop viewing, making TVs the most frequent destination for YouTube viewers

CEO Neal Mohan has mentioned these stats at every opportunity, pitching YouTube as not only the top destination...

YouTube has set the date for its 2025 Brandcast event — during the TV industry’s upfront week in New York City — and it’s bringing pop star Lady Gaga and top creators like MrBeast and Brittany Broski out for the show.

The YouTube invitation-only upfront presentation will be held Wednesday, May 14, starting at 5:30 p.m. Et at Lincoln Center in New York City. The video giant is celebrating its 20th anniversary this year, as it has grown from a viral-video upstart to a major media player competing for ad spending against the biggest traditional TV networks. Indeed, YouTube is the biggest thing on TV these days: This week, Nielsen announced YouTube was the No. 1 media distributor for the month of February 2025, ahead of Disney and other media companies, ranked by aggregate U.S. viewing on TVs.

YouTube CEO Neal Mohan and execs including YouTube chief business officer Mary Ellen Coe and Sean Downey,...

Triton Digital, the global technology and services leader in the digital audio, podcast, and broadcast radio industries, today announced a next step in its partnership with Audioboom, the leading global podcast network, as the publisher implements Triton’s Sounder solution across its extensive catalog.

Advertisers looking to target Audioboom’s content will now be able to leverage Sounder’s advanced contextual targeting capabilities and brand suitability tools. This provides Audioboom with enhanced intelligence and control over Showcase, its podcast advertising marketplace. Key features include:

Best-in-Class Contextual Targeting: Sounder’s advanced contextual targeting ensures ads are placed alongside the most relevant content, maximizing campaign effectiveness across Audioboom’s audio content. Premium Brand Placement: Sounder’s robust brand suitability measures provide peace of mind for advertisers engaging with Audioboom’s diverse audience.

"Implementing Triton Digital's Sounder solution marks another transformative moment in our partnership," said Stuart Last, CEO of Audioboom. "Having worked...

Throughout his omnipresent, warmly received press tour for the Bob Dylan biopic “A Complete Unknown,” Timothée Chalamet has leaned into his digital fluency and youthful charm. As the rare matinee idol under 30, Chalamet has the rare ability to riff with the likes of Theo Von or Brittany Broski — modern media moguls who command a large Gen Z audience via TikTok and YouTube — without seeming like a try-hard. Whether dropping in on his own lookalike contest in downtown Manhattan or hanging out with the marching band at the University of Minnesota, Dylan’s home state, Chalamet has shown off his sense of humor and slightly bro-y bonhomie, throwing himself into a “Saturday Night Live” hosting stint and chatting college football like any co-ed who spends his weekends glued to ESPN. This is a man so in tune with the zeitgeist he’s dating Kylie Jenner, one of the only celebrities who...

Timothée Chalamet opened up about how playing Bob Dylan in “A Complete Unknown” influenced his own experience with fame and activism, saying that he learned from the folk legend to “be wary of any savior-like figures.”

During a packed press conference at Berlin Film Festival on Friday, Chalamet was asked about how Dylan — who penned several iconic protest songs — has influenced his view on political issues like war and the rise of the far-right. Though the moderator redirected the question to the film as “opposed to a personal political point of view,” Chalamet said: “I don’t think that’s necessarily a political question.”

He continued, “I think it’s in the nature of his music, the warnings against cult-like figures. And I think that Bob was very true to — I won’t speak for him because he’s alive and well in Malibu — but my interpretation is just be...

How Did Fans React To Timothee Chalamet’s E-Bike Stunt At A Complete Unknown Premiere? (Photo Credit – Instagram/Facebook)

Timothee Chalamet made headlines with his unique entrance at the London premiere of his new film, A Complete Unknown, a biopic about Bob Dylan. Instead of arriving in a traditional limousine, Chalamet chose to roll up on a rented Lime E-bike, dressed in a sharp suit. The move turned heads as he casually ended the bike ride on his phone and carried the bike with him for the rest of the event.

timothèe chalamet just arrived on a lime bike...

Timothée Chalamet is really embracing Bob Dylan's rebellious nature for the A Complete Unknown press tour, as he just got fined at the film's London premiere. Chalamet portrays the renowned musician, cultural icon, and environmentalist in James Mangold's latest music-based biopic, A Complete Unknown (Mangold previously told Johnny Cash's life story in Walk the Line). The actor appeared at the London premiere on a rental bicycle, which the fans in attendance loved. But, he was then punished for the bizarre and hilarious stunt, although, not for the reason you might think.

After hiring a Lime bike and riding it across the red carpet at the premiere, Timothée Chalamet received a fine from the bike company. The actor was charged £65 ($80) after the event for incorrectly parking the bike. Lime has designated parking zones for the bikes once riders are finished using them. Although, these charges normally amount to...

Edison Research announces the Top 50 Podcasts in the U.S. based on reach for Q3 2024 among weekly podcast listeners age 13+.

The list ranks podcasts based on total audience reach from Edison Podcast Metrics. Interviews were conducted continuously throughout the quarter in English and Spanish. Rankings are based on listening over the full period. All respondents reported listening to podcasts in the last week.

Remaining in the same order in the Top 3 since the second quarter are The Joe Rogan Experience, Crime Junkie, and The Daily.

SmartLess, now part of the SiriusXM Podcast Network, breaks into the Top Five for the first time. MrBallen Podcast: Strange, Dark & Mysterious Stories makes its debut in the Top 10 at #9.

In the Top 50 for the first time: Several new podcasts enter the Top 50 this quarter. The MeidasTouch Podcast rises to #28, driven by its daily election campaign coverage. The Lol Podcast enters the list at #32, reflecting...

Brittany Broski genuinely doesn’t care if you don’t like her because she knows her worth.

The content creator, who has amassed more than 7.5 million followers on TikTok and 2.4 million subscribers on YouTube, built an entire brand online after going viral in 2019 for a video of her trying kombucha for the first time. Now, five years later, Broski has interviewed celebrities on numerous red carpets, featured iconic guests on her medieval-themed talk show Royal Court (namely Daisy Edgar-Jones, Cole Sprouse and Charli Xcx) and topped podcast charts with The Broski Report, in addition to her day-to-day content.

And she’s nowhere near done with her goals of expanding her presence across social media and establishing Royal Court as an “absolutely necessary press stop for anyone promoting anything,” similar to late-night talk shows.

“The beauty of the show is through all that ridiculousness, you get to actually relax and be yourself.

September 17 is National Voter Registration Day, and big names in the creator economy are showing out to ensure the enfranchisement of their American fans. One of the more wide-reaching campaigns comes from Linktree, which teamed up with celebrity users to put voter registration information in link-in-bio profiles.

To get U.S. citizens signed up at the polls, Linktree is mobilizing some notable names from among the 50 million users of its link-in-bio service. Everyone from NBA star Stephen Curry to musician Olivia Rodrigo to creator Hank Green has added a link-in-bio prompt that directs profile viewers to a page where they can check their voter registration status.

Other Linktree users can make their own voter registration pleas by adding a voter registration link or banner to their profile. Paying subscribers can use Linktree’s redirect tool to forge a direct connection to the voter registration page.

“With 50+ million of the most powerful voices on the internet,...

Cody Ko is facing renewed allegations of statutory rape after YouTuber D’Angelo Wallace posted a 15-minute video about Tana Mongeau‘s claim that she had sex with Ko when he was 25 and she was 17.

Wallace’s video, called An uncomfortable conversation about Cody Ko, stems from May 30, when Mongeau was live-recording an episode of her podcast Cancelled in front of an audience. When asked a question about sexual partners, she mentioned Ko, then said, “I was literally 17.”

Later in the episode, which was released June 21, she adds, “This isn’t just some crazy tea. I hooked up with Cody Ko when I was 17 and he was 25. At 25 now […] I would never do anything like that, so I’m like, ‘What the fuck was wrong with you’?”

Mongeau says the incident happened at Playlist Live, and that fellow YouTuber Gabbie Hanna warned Ko that Mongeau was underage. He allegedly was not deterred.

Edison Research announces the Top 50 Podcasts in the U.S. based on reach for Q1 2024 among weekly podcast listeners age 13+.

The list ranks podcasts based on total audience reach from Edison Podcast Metrics.

Interviews were conducted continuously throughout the quarter in English and Spanish. Rankings are based on listening over the full period. All respondents reported listening to podcasts in the last week.

Podnews has added links and detail to this list from each podcast’s RSS feed; the bottom of this article includes a link to an Opml feed to import all 50 into your podcast player.

Podcasts Detail 1 (1) The Joe Rogan Experience 2 (2) Crime Junkie 3 (3) The Daily 4 (New) New Heights with Jason and Travis Kelce 5 (5) Dateline NBC 6 (7) This American Life 7 (12) Call Her Daddy 8 (10) SmartLess 9 (11) Morbid 10 (4)Stuff You Should Know 11 Club Shay Shay 12 This Past Weekend w/ Theo Von 13 The Ben Shapiro Show 14 MrBallen Podcast: Strange, Dark & Mysterious Stories 15 Bad Friends...

Each week on “The Pit Stop,” Trixie Mattel recaps the latest episode of “RuPaul’s Drag Race” season 16 alongside a guest host. Following Friday’s fourteenth episode, two time competitor and veteran “Pit Stop” guest Mo Heart rejoins Trixie for another chatty recap. Watch the full episode above via the official RuPaul’s Drag Race channel on YouTube.

In their conversation, Mo shares that they were in love with Xunami Muse this season and expected her to make the final four. Mo also knows Q personally and agrees with Trixie that her looks are “ridiculous” because “the boy can sew,” thinks Morphine Love Dion was sickening “from the moment she walked in,” and that the Sapphira Cristál “stumble” last episode gives the other girls a chance to win.

When it came to this episode, Mo likes the concept of the memoir challenge because it shows who is the good storyteller and sets...

Each week on “The Pit Stop,” Trixie Mattel recaps the latest episode of “RuPaul’s Drag Race” season 16 alongside a guest host. Following Friday’s twelfth episode, season 2 winner of “Drag Race UK” Lawrence Chaney makes her recapping debut with no interest in giving “credit where it’s not due.” Watch the full episode above via the official RuPaul’s Drag Race channel on YouTube.

In their recap of the episode, Lawrence was happy to see Q reveal a “real human emotion moment” in how she felt some type away about Sapphira Cristál winning last week’s challenge. Both her and Trixie thought it was smart of her to not speak too much about her feelings though because she might have said something she regretted. For this week’s challenge, Lawrence thought it was a difficult one that requires them to be aesthetically on point while also funny when they host Michelle Visage...

Each week on “The Pit Stop,” Trixie Mattel recaps the latest episode of “RuPaul’s Drag Race” season 16 alongside a guest host. Following Friday’s eleventh episode, the Etb for guacamole on Taco Tuesday queen of “All Stars 8” Jessica Wild stopped by the studio for her first recap experience. Watch the full episode above via the official RuPaul’s Drag Race channel on YouTube.

In their recap of the episode, Jessica and Trixie agreed that Sapphira Cristál is a queen they would be intimidated to compete against because she’s so successful in many areas, and of course Trixie wanted to know Jessica’s thoughts on Morphine Love Dion‘s makeup skills. Referring to the mini challenge, Jessica said that Plane Jane is the most delusional on the cast and Trixie made the point that delusional drag queens are not a bad thing.

When it came to the maxi challenge, Jessica said...

Each week on “The Pit Stop,” Trixie Mattel recaps the latest episode of “RuPaul’s Drag Race” season 16 alongside a guest host. Following Friday’s tenth episode, season 14 finalist Angeria Paris VanMichaels stopped by to share her thoughts on “Werq the World,” a tour she’s participated in herself. Watch the full episode above via the official RuPaul’s Drag Race channel on YouTube.

In their recap of the episode, Angeria backed Dawn and Morphine Love Dion up for being “so irritated” that they don’t have a challenge win to their name yet, but she was not forgiving of Nymphia Wind‘s ongoing reputation for feigning insecurity during challenge prep because it’s happened too many times. On her own chances competing in this challenge, Angeria said that she would have handled the “funk” aspect really well and she’s capable of singing and dancing. She also spoke very highly of...

The Hollywood Reporter and TikTok teamed up for an awards weekend celebration and toast to the nominees on Thursday night, welcoming both those up for awards at Sunday night’s Oscars as well as top digital talent.

Nominees Diane Warren (up once again for best song with “The Fire Inside”) and the team behind best animated feature Nimona were joined at the event — held at Ardor within the West Hollywood Edition — by Shameik Moore (who voices Miles Morales in best animated feature nominee Spider-Man: Across the Spider-Verse), Jameela Jamil, Oppenheimer actor David Krumholtz, Barbie actor Scott Evans, Blue Beetle director Angel Manuel Soto, Flamin’ Hot stars Jesse Garcia, Annie Gonzalez, Bobby Soto and Fabian Alomar and writer Linda Yvette Chávez, and Queer Eye‘s Karamo Brown.

The party, sponsored by Heineken Silver, also welcomed creators including Dylan Mulvaney, Chris Olsen, James Charles, Reece Feldman, Francesca Scorsese, Brittany Broski, Matt Friend and Max Balegde.

Each week on “The Pit Stop,” Trixie Mattel recaps the latest episode of “RuPaul’s Drag Race” season 16 alongside a guest host. Following Friday’s ninth episode, season 15 finalist and “Drag Race” superfan girlie Luxx Noir London makes her recap debut. Watch the full episode above via the official RuPaul’s Drag Race channel on YouTube.

In their recap of the episode, Luxx tells Trixie that she’s enjoying the new season and claims credit for the “Rate a Queen” twist because of how she rated the girls on her own season. Once again, Trixie wants to gag over how flawless Morphine Love Dion‘s makeup skills are and Luxx agrees that she’s “the mug of the season.” They also understand Dawn and Sapphira Cristál growing frustrated with their placements near the top because while they’re very good at their own crafts, other queens with more wins like Plasma, Q...

Each week on “The Pit Stop,” Trixie Mattel recaps the latest episode of “RuPaul’s Drag Race” season 16 alongside a guest host. Following Friday’s eighth episode, reigning champion and Mother of season 15 Sasha Colby makes her recap debut to break down this season’s “Snatch Game” performances. Watch the full episode above via the official RuPaul’s Drag Race channel on YouTube.

In their recap of the episode, Sasha and Trixie have fun addressing the “unsolicited shade” of this season and how even when Plane Jane calls anyone “sister” feels like subtle shade as well. Sasha gives Jane some defense by admitting that as drag queens they all “just have a crippling desire for people to love us” and Jane is no different. When it came to the reading challenge of her season, Sasha was impressed by Loosey Laduca and Malaysia Babydoll Foxx; this season the standouts for her were Jane and Xunami Muse.

Each week on “The Pit Stop,” Trixie Mattel recaps the latest episode of “RuPaul’s Drag Race” season 16 alongside a guest host. Following Friday’s seventh episode, musician and one-time judge of the show Orville Peck makes his “Pit Stop” debut. Watch the full episode above via the official RuPaul’s Drag Race channel on YouTube.

In their recap of the episode, Orville tells Trixie that he’s watched the show since season one and she shares that he acts like a drag queen when they spend time together in their personal life. Orville calls season 5 his favorite of all time because of how classic their “Untucked” episodes were. The two share commentary on large makeup like Dawn‘s considering former contestants like Trixie, Mimi Imfurst and Bianca Del Rio had to explain their “club kid makeup” back then, but now queens like Dawn and the Methyd family just get to exist.

Each week on “The Pit Stop,” Trixie Mattel recaps the latest episode of “RuPaul’s Drag Race” season 16 alongside a guest host. Following Friday’s sixth episode, season 12 finalist Crystal Methyd stops by to “welcome the girls to the family” by “judging their awful outfits.” Watch the full episode above via the official RuPaul’s Drag Race channel on YouTube.

In their recap of the episode, Crystal confirms that she’s rooting for her Missouri sister Q and that after a few episodes she finally gets the “character” of Plane Jane and is hoping for her to get in a physical fight. Crystal likens Jane to her own drag family member Daya Betty, saying she “knows what she’s in there to do,” but admits that she doesn’t like “Burger Finger” and doesn’t have as clear of a point of view with her drag as other girls like Dawn and Plasma.

Each week on “The Pit Stop,” Trixie Mattel recaps the latest episode of “RuPaul’s Drag Race” season 16 alongside a guest host. Following Friday’s fifth episode, season 14 queen Maddy Morphosis made her debut on the show and proved why she would be a great future host. Watch the full episode above via the official RuPaul’s Drag Race channel on YouTube.

In their recap of the episode, both Trixie and Maddy gave Q grace for her emotional reaction to being safe yet again because they see her as someone so very close to a win that they can understand the sting of not getting it. When it comes to Plane Jane‘s villain edit, Trixie can appreciate that Jane shouldn’t “punch down” in her comments on Amanda Tori Meating‘s drag, but at the end of the day it’s making good cat fights that we haven’t seen on the show in a while.

Each week on “The Pit Stop,” Trixie Mattel recaps the latest episode of “RuPaul’s Drag Race” season 16 alongside a guest host. Following Friday’s fourth episode, Trixie’s friend from Chicago and the quickest makeup artist in series her story Kahmora Hall stopped by to dish the ish. Watch the full episode above via the official RuPaul’s Drag Race channel on YouTube.

In their recap of the episode, Kahmora spoke about her experience being the first queen to leave on her season and as a guest on the recap series was able to use that to inform her lens on how the queens are approaching the competition from this early in the season. When it came to this live, one-take challenge both Kahmora and Trixie think that the pressure of only having one take actually is a benefit for the queens because they have no opportunity to get in their head with their inner saboteur.

Each week on “The Pit Stop,” Trixie Mattel recaps the latest episode of “RuPaul’s Drag Race” season 16 alongside a guest host. Following Friday’s third episode, the winner of season 1 and “All Stars” season 3 finalist BeBe Zahara Benet sat down to examine how the new crop of queens are doing, but BeBe warned that “there are no excuses” for any of the queens not being prepared. Watch the full episode above via the official RuPaul’s Drag Race channel on YouTube.

In their recap of the episode, Trixie and BeBe informed us how close they were when they appeared on “All Stars” together, bonding over just enjoying that they were there instead of focusing on the competition like everyone else. When it comes to the twists of this season, BeBe said that the rating system “creates a lot of animosity” and she would not want to have to do that because it’s “so traumatizing.

Each week on “The Pit Stop,” Trixie Mattel recaps the latest episode of “RuPaul’s Drag Race” season 16 alongside a guest host. Following Friday’s second episode, YouTube personality and Trixie’s friend of 17 years Brittany Broski sat down to celebrate their love of drag by critiquing the seven queens that introduced themselves to the world this week. Watch the full episode above via the official RuPaul’s Drag Race channel on YouTube.

In their recap of the episode, Trixie and Brittany liked Geneva Karr‘s entrance look, but were confused over whether her name is intended to be a pun or not and appreciated her pride in being a leg hair artist on the internet. When it came to the divisive Plane Jane, they both lived for her first impression look and think that only someone that looks that good could come in guns blazing. The queen they did not live for is Megami.

Exclusive: One of the longest business partnerships in Hollywood is coming to an end. Lisa Kasteler will be retiring from Wolf Kasteler after steering the agency alongside founder Annett Wolf into a PR powerhouse for the past 32 years.

Kasteler will be leaving at the end of the month, winding down a 50-year career in PR, to become Executive Director of the Matthew Perry Foundation. Perry was a client of Kasteler — and the Wolf Kasteler agency — for 28 years until his sudden death Oct. 28 at the age of 54.

Before his passing, Perry had planned to start a foundation to help others overcome drug and alcohol abuse, which he had hoped to be his legacy. His friends and loved ones are now carrying on that legacy with the recently launched Matthew Perry Foundation, which is committed to identifying addiction as a disease, addressing stigmas that prevent individuals from seeking and accessing care, and...

Sports and music representation powerhouse Wasserman has finalized its acquisition of Brillstein Entertainment Partners, the venerable Hollywood management and production company. Terms were not disclosed. Deadline exclusively revealed the acquisition talks back in February.

Wasserman chairman and CEO Casey Wasserman and Brillstein co-CEOs Cynthia Pett and Jon Liebman made the announcement. It puts Wasserman, grandson of the iconic Hollywood representative and studio chief Lew Wasserman, directly into the film and TV representation and production game for the first time. It is the second strategic alignment for Wasserman, who took over the lucrative music touring business that was once the most profitable part of the Paradigm agency, at a time when the pandemic grounded live touring revenues.

It would be the latest move in management after 3Arts made a deal with Lionsgate, and Range Media Partners linked with Automatik.

Wasserman, Pett and Liebman believe their cultures will mesh in their compatible business and staffs.

It feels a little strange to say this in August, but the 2023 Streamy Awards are officially over, and they handed out a grand total of 50 awards to this year’s top creators.

This was the first year Tubefilter and dick clark productions held Streamys in the summertime, but the change of season didn’t mean everything changed: For the fourth time in a row, MrBeast took home Creator of the Year, and for the second time in a row, Kai Cenat snagged Streamer of the Year.

As for Show of the Year, that went to Michelle Khare and her daredevil series Challenge Accepted.

This year’s ceremony was hosted by MatPat, and featured dozens of presenters, including Dylan Mulvaney, Ryan Trahan, The Try Guys‘ Keith Habersberger and Zach Kornfeld, Smosh‘s Anthony Padilla and Ian Hecox, TikTok Npc streamer Pinkydoll, Colin and Samir, Dream, Michelle Khare, Anna Sitar, Austin Creed,...

MrBeast was the big winner at the 2023 Streamy Awards on Sunday night.

MrBeast (real name Jimmy Donaldson) won two awards out of the five he was nominated for: creator of the year and collaboration for his rock, paper, scissors video with Dwayne “The Rock” Johnson, “Surprised he didn’t pick rock every time.”

Kai Cenat won streamer of the year, with show of the year going to Michelle Khare’s “Challenge Accepted” and the international prize going to Spain’s ibai. Chris Olsen was named as the shortform winner.

Other well-known figures who won this year include Jonas Brothers, winners of the crossover category; Logan Paul, who won the creator product prize; Jay Shetty, who won for his On Purpose podcast; and TikToker Dylan Mulvaney, the trans influencer who found herself caught up in controversy after she starred in a Bud Light social media promotion, who won the breakout creator award.

Hear ye, hear ye! The Royal Court is now in session, with queen Brittany Broski presiding over the festivities.

Broski (real name Brittany Tomlinson) is the creator and host of a new interview series that will go live on her official YouTube channel. Royal Court will feature a Medieval milieu and a format designed to capitalize on the popularity of short-form clips. In a teaser for the show, Broski donned her most daunting furs and took some moody castle shots at Sands Point Preserve in New York.

The tone of that trailer may remind you of a certain HBO fantasy series that ended in 2019, and that’s the exact mood Broski is trying to evoke. “I’m a Game of Thrones adult. I think that that whole era was so fun. I’m a big fantasy reader as well, like knights, dragons, and fairies,” Broski told Rolling Stone. “So I was like,...

Robert Downey Jr.'s attempt to snap the perfect "Oppenheimer" cast photo was hilariously thwarted by John Krasinski. The "Iron Man" actor posted two photos featuring his "Oppenheimer" costars on Instagram on July 9, but one of them featured an interloper in the form of Emily Blunt's husband. "Linking up with my Oppenheimer cast mates...wait, is that a Krasinski photo bomb or might there be a surprise cameo???" Downey captioned his post.

When it comes to movies from director Christopher Nolan, it's always best to expect the unexpected, but it seems unlikely Krasinski will pop up in the film. Instead, he was most likely on hand to support Blunt, who plays a key role in the movie about J. Robert Oppenheimer, the man who led the Manhattan Project. Blunt joined Downey in the photos, alongside their fellow castmates Matt Damon and Cillian Murphy.

Krasinski's scene-stealing moment isn't the only...

Big Brother fans strike up a new binge-watching obsession with The Reality House, a Gen-z knock-off featuring YouTube’s most notorious stars. Each week, the celebrities must banish their own, as they live together in a luxurious Los Angeles villa. Toting pro-level production and an explosively colorful cast, The Reality House pulls inspiration from TV classics Big Brother and The Real World. Sponsored by SeatGeek, the series' raw, unfiltered makeup provides a never-before-seen angle of show drama, serving up a major contender for "reality TV giant" status.

Hosts Kian Lawley and Jc Caylen, or Knj, emerge as Internet hotshots in 2012. Joined by Trevi Moran from the now-canceled The X-Factor, and social media pioneer Connor Franta, Knj take part in O2L (or Our Second Life). O2L is a collaborative YouTube account that creates a new video each day of the week. Knj re-emerged with their new channel, KianAndJc, and shifted content toward clickbait-oriented competitions,...

Click here to read the full article.

VidCon, the annual convention that brings together top digital creators around the world, is expanding its presence to the East Coast with a new event taking place in Baltimore, Maryland, next year.

VidCon Baltimore will occur from Sept. 29 to Oct. 1 next year at the Baltimore Convention Center. Much like the flagship event in Anaheim, which will return next summer from June 21 to 24, the Baltimore event will feature panel discussions, meet and greets and live performances for fans, creators and industry executives. Fiona Ridgway, who produced programming and events for VidCon’s virtual offering, will oversee production for the Baltimore expansion.

“We are thrilled to bring VidCon to the east coast for the first time in 2023, allowing us to bring our unique and interactive in-person experience to even more people in the U.S.,” Sarah Tortoreti, VidCon’s svp marketing and communications, said. “Adding...

Click here to read the full article.

It may have seemed unthinkable a few years ago for top actors to be on social media, sharing the minutiae of their day or interacting with fans in the comments. But today, most major stars have turned to social platforms like Instagram, YouTube and, more recently, TikTok to boost their fan followings and make some — or a lot of — extra cash along the way.

These stars are taking a page from digital creators, who have forged lucrative careers and found fame through sharing content online. Digital creators, in turn, have looked to Hollywood as a place to expand their careers beyond the small screen.

In recent years, more creators who got their start on social media have found success in quote-unquote traditional Hollywood, appearing in studio projects across film and TV. Last year, TikTok star Addison Rae struck a multimillion, multi-picture deal with...

Katie Baral has joined UTA as an agent in the digital talent division.

Based in Los Angeles, Baral will identify new business verticals and secure brand partnerships for UTA’s roster of digital content creators. She’ll report report to UTA partner and head of digital talent Ali Berman.

Baral most recently worked as a digital talent agent at ICM, where she co-led the department’s growth initiatives over the past 18 months. She nabbed deals for Peloton’s Tunde Oyeneyin to become the first-ever athletic trainer to be named as a Nike athlete and a face of Revlon’s ColorStay cosmetics line.

She previously worked in ICM’s global branded entertainment division and began her career in the agency’s concerts department.

“Katie brings a strong understanding of how emerging creators can leverage their unique areas of expertise to resonate with audiences across all social platforms,” said Berman in a statement.

Roomies and creator duo Brittany Broski and Sarah Schauer are launching a new podcast at Studio71 aptly dubbed Violating Community Guidelines.

Broski and Schauer will explore wacky corners of the web, including firearm sales on Facebook Marketplace, (on episode one), A.I. influencers, and deep fakes on Instagram and TikTok.

The series bows today on Apple and Spotify, with an accompanying video version on YouTube.

Broski rose to renown for a viral TikTok that saw her quizzically taste-testing kombucha, and she currently counts 6.4 million followers. She moved to Los Angeles in 2019 with Schauer, a fellow TikToker with 1.9 million followers.

Visit Tubefilter for more great stories.

NFTs have been the source of eye-popping headlines all year: A $1 million sale here, a $10 million sale there, and the sudden impression that there’s profit and prestige everywhere. But people who worked on NFTs long before they were the subject of mainstream attention are quick to point out that these digital collectibles are not synonymous with easy money and in-the-know cachet.

“People love to brag about their successes and never about their failures,” says Justin Blau, a DJ and producer (as 3Lau) who made his own headlines with blockbuster...

The Streamys are happening tomorrow at 9 pm Et, and the 11th annual show has unveiled its star-studded performer and presenter roster.

R&b singer/songwriter Ari Lennox and Italian rock band Måneskin will grace the virtual stage, with creator appearances during the Larray-hosted ceremony slated to feature: Addison Rae, Anthony Padilla, Bella Poarch, Brent Rivera, Bretman Rock, Brittany Broski, Charli D’Amelio, Colin & Samir, Jeff Wittek, Philip DeFranco, Quenlin Blackwell, Rhett & Link, Tai Verdes, and Tinx.

In addition to the return of the Streamys Creator Honors -- in which past Streamy winners Bailey Sarian, Jay Shetty, LaurDIY, and Mark Rober will recognize up-and-comers -- this year’s show will also see creators like Dixie D’Amelio, Lexi Rivera, Safiya Nygaard, and Zhc teasing videos that will premiere on their own channels following the show.

Visit Tubefilter for more great stories.

TikTok is launching its first Nft collection with top creators and artists like Lil Nas X, Grimes, Bella Poarch, Brittany Broski and more.

The collection will feature six TikTok videos as one-of-one NFTs, as well as a set of limited edition NFTs inspired by major cultural moments from TikTok, the company said. Lil Nas X, in collaboration with the artist Rudy Willingham, will be the first to put his Nft up for sale on Oct. 6.

Other NFTs in the collection include a collaboration between Poarch and Grimes — who made roughly $6 million from selling her own NFTs earlier this year — ...

TikTok is launching its first Nft collection with top creators and artists like Lil Nas X, Grimes, Bella Poarch, Brittany Broski and more.

The collection will feature six TikTok videos as one-of-one NFTs, as well as a set of limited edition NFTs inspired by major cultural moments from TikTok, the company said. Lil Nas X, in collaboration with the artist Rudy Willingham, will be the first to put his Nft up for sale on Oct. 6.

Other NFTs in the collection include a collaboration between Poarch and Grimes — who made roughly $6 million from selling her own NFTs earlier this year — ...

Nostalgia is having a moment.

Tubi is teaming up with TikTok to release a special next Wednesday that will feature ’90s and ’00s TV stars like Paris Hilton, Joey Lawrence, Marlon Wayans, Fran Drescher and Lacey Chabert.

The hourlong live event will be hosted by TikTok personality Brittany Broski and include trivia and other challenges related to the Fox streaming service’s hit shows like Dawson’s Creek, The Nanny, Friday Night Lights and Degrassi: The Next Generation. Other popular TikTok creators like Suede Brooks, Zach Lugo, Chunkysdead, Tre Clements, Wisdom Kaye and Rodney Lee will also join in the event, which is designed to play into viewers’...

Nostalgia is having a moment.

Tubi is teaming up with TikTok to release a special next Wednesday that will feature ’90s and ’00s TV stars like Paris Hilton, Joey Lawrence, Marlon Wayans, Fran Drescher and Lacey Chabert.

The hourlong live event will be hosted by TikTok personality Brittany Broski and include trivia and other challenges related to the Fox streaming service’s hit shows like Dawson’s Creek, The Nanny, Friday Night Lights and Degrassi: The Next Generation. Other popular TikTok creators like Suede Brooks, Zach Lugo, Chunkysdead, Tre Clements, Wisdom Kaye and Rodney Lee will also join in the event, which is designed to play into viewers’...

Exclusive: UTA said Wednesday that it has hired Mahzad Babayan and Scarlett Perlman as agents in the company’s Digital Talent division, where they will be tasked with generating opportunities for the agency’s roster of digital content creators that has grown to more than 130. The duo will be based in Los Angeles and report to UTA partner and Head of Digital Talent Ali Berman.

Babayan and Perlman had been at Fullscreen, where Babayan was VP Talent Management and Partnerships and Perlman was a senior talent manager. There they brokered deals within the lifestyle, beauty, music, publishing, podcasting and sports spaces for clients including Yoatzi Castro, Brandon Armstrong (Bdotdot5), MissDarcei, Hannah Jarrah, Alannized, Mango Street and Nick Digiovanni, who we hear will also be making the move.

“Mahzad and Scarlett are deeply experienced in the digital talent landscape, and both are well-respected within the entertainment and media industries,” said Berman.

With New Year’s Eve celebrations inevitably quashed by the pandemic, TikTok -- the platform that has risen to renown in quarantine -- is looking to ring in 2021 in epic fashion.

The platform has tapped native star Brittany Broski and rapper Lil Yachty to host its livestreaming New Year’s Eve party. The event is being produced by B17 Entertainment, the studio behind HBO Max’s Craftopia and YouTube’s The Great Gift Exchange.

Kicking off on Dec. 31 at 9:30 pm Et, the event will look back on the best TikTok moments of 2020 -- complete with musical performances, creator sketches, special segments for social causes, and trend explaniers. The New Year's Eve stream will feature live performances from Jason Derulo, Saweetie, Aly & Aj, and Tai Verdes, as well as appearances from Cardi B, Mick Fleetwood, Liam Payne, and Charli and Dixie D’Amelio.

Visit Tubefilter for more great stories.

In the beginning, there was a rat. Specifically, Remy, the Parisian rodent at the center of Ratatouille, the 2007 Pixar movie about a rat who loves to cook. Ratatouille, though critically acclaimed upon its release, was not a commercial juggernaut like Disney properties Frozen or The Lion King — yet over the past few months, it has enjoyed a renaissance on musical theater TikTok, where members of Gen Z are building a musical adaptation from scratch (potential litigation from Disney be damned.) We spoke to over half-a-dozen of the creators and, what follows,...