Funny Money - Come fare i soldi senza lavorare

I always enjoy Whoopi Goldberg in films, and the 1996 film "The Associate" is no exception. Based on a French film, it's the story of a Laurel Ayres (Goldberg) who is having trouble "making it" in a man's world, though she's smarter than all of them. After being manipulated and beaten out of a promotion at her old job by slick Frank (Tim Daly), Laurel starts her own company and quickly goes nowhere. She gets some help from an assistant at the old firm, Sally (Diane Wiest) and ultimately decides to make up a male associate, Robert Cutty. It works like a charm, and business is flying in the door. However, everyone is most anxious to meet Cutty, and there comes a point when she has to produce him. And when she does, he's obviously been based on Marlon Brando - the older Marlon Brando.

This is an amusing film that could have been hilarious. It does have some great moments, though, and likable characters in Goldberg and Wiest. Other fine performances include those of Daly, Lainie Kazan as a cutting columnist and Eli Wallach as a client.

The other problem I have with the film is that it is sorely dated. It's hard to believe that, while sexism still exists, Laurel would have so much trouble from the old boys' network in 1996. Sure enough, as I suspected, the film on which it is based was done in 1979. Remington Steele, a TV series based on the same premise, was produced in the '80s.

Surely in 1996, a woman of Laurel's obvious talent would have been more appreciated where she worked and could have launched a successful business without a fake male associate. Anne Mulcahy of Xerox and Ho Ching of Temasek Holdings are only two examples of such powerful executives from the 1990s.

Still, it's entertaining and fun, and a reminder that they don't make this kind of comedy anymore.

Never having seen this film, we decided to take a chance with it. We were quite surprised to learn this Hollywood film is based on a French one, "L'associe", written for the screen by Jean Claude Carriere and based on Jenaro Prieto's novel "El Socio". Daniel Petrie, its director is working with Nick Thiel's adaptation, which appears to have been a vehicle for its star, Whoopi Goldberg.

Some comments have compared this movie with "Working Girl", a film that also dealt with a smart woman working in the financial world, one of the themes in "The Associate". We are introduced to an intelligent woman, Laurel Ayers, who happens to have three things going against her, she is black, a woman, and is intelligent enough to merit a promotion in the Wall Street firm she works for. Unfortunately, it comes as no surprise that Laurel is passed and her co-worker, Frank, gets the good job and becomes her boss.

The film is mildly funny, as Laurel goes to make a name for herself by creating a "silent" partner, Mr. Cutty, who is never seen. The financial world is all in a frenzy to meet him, and the hilarious appearance at the Plaza Hotel, instead of making things clear, contributes to his myth.

Ms. Goldberg is delightful to watch. Dianne Wiest makes an impressive appearance as the loyal Sally, who is an under appreciated woman. Timothy Daly is perfect as the egotistical Frank. The supporting cast is good. Bebe Neuwirth, Eli Wallach, Austin Pendelton, and a funny Lanie Kazan as a financial gossip writer.

While the film is predictable, it offers some funny moments.

For me, 'The Associate' makes a decent one-time watch. It starts on a promising note with a female black lawyer trying to make it in the man's world. However, at some point as the plot moves, it fails to engage and it's quite clear what will happen in the end. The point 'The Associate' tries to make is that woman can make it on top but it (perhaps unintentionally) presents the men under a negative light. Some of the male characters are presented as stereotypical chauvinists. There are some funny moments that bring a few chuckles but not much that would make one laugh out loud. The best scenes are the ones with Wiest and Goldberg together. Wiest is adorable as the sweet and smart Dugan and Goldberg is adequate as Ayres. However, Goldberg has played several such roles and done numerous similar movies before and even though she's very versatile, she hardly presents anything new in 'The Associate'. I would like to see more of her and Wiest in better movies.

The low rating this movie got here is very strange since statistically , I think, the user rating should reflect the movie resonance/quality quite well - however not in this case.

This evening I watched The Associate for the 4th time and I loved it even more then ever.

Its funny and very cleverly crafted.

I will dare and say - a must see.

9/10

THE ASSOCIATE ***1/2 Talented, competent executive Whoopi Goldberg decides to handle business her own way by starting her own Investments company after a nasty team player (Tim Daly) steals her job promotion. The story quickly makes us sympathetic disbelievers in Goldberg's success, however, as female discrimination hinders her from getting clients. What she plans on doing is nothing short of unlikely and strangely entertaining: Making up a wholly fictitious male associate and pretend all of her ideas are his. Her bond with Dianne Wiest, an endearing secretary who eventually starts working for her, enriches their characters as Goldberg finesses between managing her coming-of-renown business now that there is a "man" in charge of the whole thing, and dealing with the anti-feminist preferences of the Investments/Marketing business. When the third act is reached, the star actually has to impersonate the man she has made up...which makes for one of the funniest scenes when sexy stock-broker Bebe Neuwirth tries to seduce "him." Lots of fun.