Giuseppina's father, Rossi, says very little when serving his customers with a smile; similarly most customers generally gesticulate their needs. The first customers seen appear to be tourist Americans (in a Cadillac with Florida plates and a bumper sticker for 1490 radio, an assumed Florida station). On first watch, I assumed Italian props at an American filling station, mostly due to the Cadillac and Florida clues of the Americans, but changed that opinion to the Americans' having shipped their car to Italy; this Cadillac might have been expensive to ship over. The husband gestures for gasoline; Rossi discovers for himself the gas intake hidden inside the driver's side brake light. The second customer, the Italian newlyweds, get a complimentary tire change as a wedding gift, with little talk again. The third customers are Brits; the older man gestures for problems under the hood. They set a little tea service for themselves while Rossi works; "Rule Britannia" plays as the drive off. The fourth customers have Venezuelan plates; they verbally ask for gasoline; one plays guitar, and the other dances with Giuseppina to the music. Customer 5 is a young boy walking up with his boxcar, asking for gas; Rossi simulates a fill-up, and the boy goes away happy. When Giuseppina asks why, Rossi gives his quote that all customers are important.