Why Be Good?

The other day I was thinking that as an aspiring movie aficionado I could not spend my whole time stuck with 1920s and -30s films but had to see something different for a change. So I tried 'For a Few Dollars More' (1965). Oh dear. What a relief to return to something as enjoyable as this neat little picture! 'Why Be Good?' is not only a great example of late 1920s film making - it has sound but is no talkie -; it is a film with an attitude and message that continue to resonate. Pert Kelly (Colleen Moore) is a sales girl in a department store and a fun loving character - she regularly wins dancing contests. One night she meets a swell guy, played by Neil Hamilton, for whom she quickly develops feelings (which are returned). The next day it turns out that the guy is Winthrop Peabody, the new Human Resources manager of the store where she works, and what is more, he is the son of the millionaire owner. The problem is the store rules don't allow him romantic relations with sales girls, and his dad soon notices what happened and fires Pert. I liked almost everything about this film, most of all the character of the female lead and the stance the picture takes against double standards: Pert knows men like fun-loving girls but at the same time suspect them of a lack of morals, which is why such girls are no marriage material. Colleen Moore is great in this role. The film is very well-paced, with no dull moments or passages where the plot is sagging. If anything, it is a too short: My impression was that whenever Winthrop hurts Pert, the two of them are reconciled amazingly quickly, and the reconciliation always takes place off screen. The final reconcilation, at the end of the film, becomes evident only when it turns out that they have married (the ending is really rather abrupt). Otherwise: great film, excellent entertainment.

Colleen Moore stars as Pert Kelly, a sales girl in a department store by day and a jazz baby by night. One night she meets a guy (Neil Hamilton) who happens to be the son of the department store owner. They hit it off, but when she's late for work the following morning, she's called into his office and they discover who they are. She's fired by the store owner, but she thinks the son did it. Rich daddy tries to protect his son from that kind of girl and talks him into testing her by taking her to a hotel to see how she reacts. Is she a good girl? Does it matter? After all, why be good? Moore is terrific as the dance-crazed flapper (who still lives at home with mom and pop). With her signature hair-do and skimpy dresses, she the very picture of the silent flapper. Hamilton is also good as the naïve son. Co-stars include Jack Norton as the drunken boyfriend, Bodil Rosing as the mother, John St. Polis as the father, and Edward Martindel as the store owner. Look fast for Grady Sutton, Mischa Auer, and Jean Harlow among the revelers.

This film was recently released on DVD after a massive effort to restore its video elements from several sources and its excellent Vitaphone soundtrack. After being listed as a lost film for many decades, we now have a shiny new version restored and available.

recently restored--combined missing disk with footage--Vitaphone Project

This film is a great example of a supposedly lost film that was found due to the so-called 'Vitaphone Project'. Because early Vitaphone sound films consisted of both the film footage AND an accompanying record for sound, many movies seemed to be only available as sound discs or film footage. However, with the internet age, the Vitaphone Project has managed to track down BOTH copies of many films and film shorts--the record and film have finally been reunited! So, although "Why Be Good?" has been considered lost for years, here it is---for the first time in many, many decades.

Like many of these early sound films, it really is NOT a talking picture but a silent with a soundtrack. A few songs in the film also are sung live by the actors. Otherwise, it's a traditional silent film. As for the soundtrack, it's actually at times too invasive and generally too loud! I actually wish, at times, there was no soundtrack!

As for the film, it's a romantic comedy about flappers--in particular, Pert Kelly (Colleen Moore). Pert LOVES to party and goes out all the time with her friends in order to dance. One night, she meets a nice guy, Winthrop Peabody Jr. (Neil Hamilton) and they fall in love. Later, she learns that he's her boss at the department store! The problem is that Winthrop Sr. is worried that Pert might be a bit of a slut. After all, she loves to party, loves to dance and is clearly a flapper. So what's next? See the film.

This is a pretty good film and is one of the last silent-style films from Warner Brothers. The story is good and talks about the double- standard for ladies--the need to be fun, adventurous, rather slutty and yet chaste! My only real complaint is the ending--which seems to come rather abruptly.

With stellar jazz-age tunes this movie starts on fire and never fades.

It's funny. It's sexy. It challenges the boundaries of the day.

I kept thinking: I was born several decades too late.

Makes me sad Colleen Moore didn't make many movies after this, before retiring in the mid-30s. Also fun to see ''Commissioner Gordon'' in the silent era. Supporting cast is well above average. And maybe most surprising of all it's all so natural. None of that ham- boned silent-era acting. It's almost as if the actors were delivering their lines in a talkie.

Thank heavens for TCM, or we'd never see this great movie.I could watch this movie over and over again.

On the 50th floor of a modern skyscraper in New York City, handsome young millionaire Neil Hamilton (as Winthrop Peabody Jr.) has a wild party to celebrate a new job managing his father's department store. In a poorer section of town, perky flapper Colleen Moore (as Pert Kelly) dances at fast-motion to "Sweet Georgia Brown" in a Charleston contest. A clear winner, Ms. Moore is also one of the thousand "cuties" employed as a clerk at Peabody's department store. Later, she hooks up with Mr. Hamilton at a hot roadhouse called "The Boiler". Moore angers her parents by arriving home late, but she really lives a virtuous life. However, Moore is late for work and ordered to see the new store manager...

Moore's last silent is very nicely produced, for its star, by John McCormick. Director William A. Seiter and his crew present Moore in a flattering light, and give us a tasteful peak at her underwear in a couple of scenes. Trying to make time with Moore before she meets Hamilton, amorously greasy Louis Natheaux (as Jimmy Alexander) is a stand-out. Carey Wilson's story was a standard for the time. A pretty clerk getting attention from an (ideally, department store) millionaire was a common fantasy. The plot was well-worn, and doesn't fit the "flapper" girl. Mary Pickford and Clara Bow had released finer films on the topic. Moore's best rags-to-riches story is, appropriately, "Ella Cinders" (1926)...

This was Moore's final "silent" film. She transitioned to the "talkies" as well-spoken, but without distinction. Moore was likely hurt by being so closely associated with a bygone era. She was #1 in the industry's "Quigley Poll" of box-office stars for 1926. "Why Be Good" finds its star acting almost purely with the exaggerated silent mannerisms associated with silents. In the past, Moore demonstrated some of the subtly and style which would prove useful in all-talking pictures; but, here, she makes her preference known. The recently re-discovered print of "Why Be Good?" is spectacular, and it survives with its beautifully rendered "Synchronized Musical Score and Sound Effects" track. Let's see more...

****** Why Be Good? (1929-02-28) William A. Seiter ~ Colleen Moore, Neil Hamilton, Louis Natheaux, Bodil Rosing