Il sapore di un bacio

... among the usual constrained unfunny comedies of the early production code era. Angela Twitchell (Joan Blondell) is the only child and go-getter daughter of toothpaste tycoon Rufus Twitchell (Grant Mitchell). The problem is, Mr. Twitchell won't let Angela go get anything. He has prehistoric ideas about women being too emotionally unstable and just not smart enough to be involved in business of any kind.

Angela meets up with an ex-bootlegger who has discovered how to get the flavor of his various bootleg formulas into toothpaste, but has been futile at his efforts to get Mr. Twitchell to talk to him - Elmer, played by Hugh Herbert. So Angela decides to get back at dad and take Elmer to dad's competitor. She tells the competitor that she will "rent" Elmer's formulas and labor to him for one year, providing she is allowed to be on the sales staff and get a percentage of her sales as income. The competitor agrees.

So Angela is out on the road, in competition with Pat O'Connor (William Gargan), representing Twitchell, who seemed like a big sleaze bag to me at first. For example, Angela gets no consideration from the first sales call she makes, which is on Glenda Farrell playing Claudette the buyer for a drugstore concern. O'Connor is leading Claudette on and thus Claudette only deals in Twitchell products. O'Connor is there when Angela strikes out, and is condescending and arrogant to her, amused by the idea of a saleslady. But he is not amused long. The rest of the picture is basically a battle of wits between Angela as a figurative Bugs Bunny and O'Connor as a figurative Daffy Duck. And we all know how cartoons go that have those two in them. A rare feminist situation in 1935 American films, compounded by the fact that O'Connor does not know Angela's true identity.

Hugh Herbert is portioned out in small doses, and that makes him work in this film as too much of his typical confused and inane act can get old fast. The double entendres don't come fast and furious as they would have in the precode era, but a few do get through if you listen carefully enough. Even our two feminist characters in this film show a bit of prejudice. Before their first meeting - Angela as saleslady and Claudette as the head of buying for her drugstore - both women assume the other is a man and are putting on their face assuming that will help them with the man they are assuming they will be dealing with.

And who can't help like a film that shows the sales route of the two rival toothpaste salespersons as lines of toothpaste meandering across a map of the U.S? Highly recommended.

Joan Blondell wants a job in the toothpaste firm owned by her father, Grant Mitchell. Hugh Herbert has developed a line of flavors for toothpaste and he wants to sell them to Mitchell. Mitchell is a fuddy-duddy and turns them both down without listening. So Miss Blondell goes to Mitchell's competitor, Al Shean, who is delighted with the idea, agreeing a a penny per tube, a place in the lab for Herbert, and a saleslady job for her. Soon she is tangling with Mitchell's top salesman, William Gargan, and the lady doesn't play fair, especially with her husband, George Barnes, in charge of the camera.

Director Ray Enright keeps the pace up, and added Glenda Farrell as a drugstore-chain owner who dates Gargan, so the words fly as as fast as the situations. Keep an eye out for Ruth Donnelly, Johnny Arthur, Bert Roach..... well, the usual cast of fine character comedians that Warners could draw on in this period.

A TRAVELING SALESLADY & a drugstore queen vie for the affection of a handsome toothpaste salesman.

This was the sort of ephemeral comic frippery which the studios produced almost effortlessly during the 1930's. Well made & highly enjoyable, Depression audiences couldn't seem to get enough of these popular, funny photo dramas.

Sassy & sweet, Joan Blondell & Glenda Farrell make perfect romantic rivals. This is really Blondell's picture - Farrell's part gets off to a slow start - but they are great together or apart and make the film zing.

William Gargan gives a good performance as the fellow in the enviable position of being desired by both Blondell & Farrell. Wonderful, wacky Hugh Herbert, as the inventor of cocktail flavored toothpaste, leads a parade of character actors - Grant Mitchell, Al Shean, Ruth Donnelly, Johnny Arthur, Bert Roach, Mary Treen & Harry Holman - who all excel at milking laughs from every line.

Movie mavens will recognize the marvelous Hattie McDaniel, uncredited in a tiny, hilarious, scene.

While never stars of the first rank, Joan Blondell (1906-1979) & Glenda Farrell (1904-1971) enlivened scores of films at Warner Bros. throughout the 1930's, especially the eight in which they appeared together. Whether playing gold diggers or working girls, reporters or secretaries, these blonde & brassy ladies were very nearly always a match for whatever leading man was lucky enough to share equal billing alongside them. With a wisecrack or a glance, their characters showed they were ready to take on the world - and any man in it. Never as wickedly brazen as Paramount's Mae West, you always had the feeling that, tough as they were, Blondell & Farrell used their toughness to defend vulnerable hearts ready to break over the right guy. While many performances from seven decades ago can look campy or contrived today, these two lovely ladies are still spirited & sassy.

Quick, snappy script. Joan Blondell is "Angela", the daughter of the toothpaste king. Her dad refuses to let her work at the company, so she goes to work for the competitor. She and Glenda Farrell had both been in the biz for some years, along with Grant Mitchell (he has hair in this one!) and muttering, stuttering Hugh Herbert. Quite a coincidence with a writer and one of the actors - a writer is F. Hugh Herbert, and one of the actors is Hugh Herbert... not sure where that fits in; according to IMDb, they have different but close dates of birth. This plot seems to have been re-used in Carol Channing's first credited film role "First Traveling Sales Lady" in 1956, about 20 years later! That one is also a fun film. Watch for Hattie McDaniel here, in a quick 30 second bit part. The girls scheme and run end games around the men. They also mention that the Secretary of Labor is also a female, which was actually true. Frances Perkins actually WAS the secretary of labor from 1933 - 1945, under FDR and Harry Truman. the credits, the story, and the script has the feel of a pre-code film, but this was made in 1935. Bert Roach is in here in a small part - he had been around during the silents. Directed by Ray Enright, who had ALSO been around during the silents with Mack Sennett studios, so he was in Hollywood right from the beginning of the film industry. Check it out... it's a fun one! kind of an abrupt, quick end, but its still fun to watch.

This movie was ahead of its time. It's all about the power of women. That's something we're very familiar with these days, but they were not quite as familiar with back in the 1930's. But that's okay, it was the 1930's not 2023. So I cut them a little slack. There is no need to cut this movie any slack because it's marvelous.

This is a comedy full of wit and energy. It's extremely well-written and never backs down. The actors never back down either. They play it with all the energy they can muster. All the players are wonderful.

Basically, two toothpaste companies are battling it out. A salesman for one and a saleswoman for the other are also battling it out, face to face. Both of them are extremely ambitious and extremely ruthless. They are also attracted to each other.

The fun never stops in this non-stop fun fest. Feast your eyes and ears on this fabulous comedy from the 1930's, a decade that has never been topped for screwball comedies. This one is a gem.