7 reels.
A Jewel Production. Universal made a conscious business decision not to own a theater chain (a move that would pay huge dividends after the 1949 Supreme Court anti-trust decision that would impact its competitors) but was faced with the challenge of differentiating its feature product to independent theater owners. As a result, Carl Laemmle created a 3-tiered brand system: Red Feather (low-budget programmers), Bluebird (mainstream releases) and Jewel (prestige pictures). Jewels were often marketed as special engagements in hopes of commanding higher roadshow ticket price levels. Universal would cease branding in late 1929.