A Jewel Production. Universal, not owning a theater chain, devised a 3-tiered brand system to assist it in marketing its features to independent theater owners: Red Feather (low-budget programmers), Bluebird (mainstream releases) and Jewel (prestige releases). Jewels were often promoted as limited engagements in hopes of commanding higher roadshow ticket price levels. Universal ended banding in late 1929.
Debut of actress Rosina Lawrence .