Has been marketed as "the first Russian series made for international audiences".
Producer Aleksandr Plotnikov approached TV3 with the script for the series after having been rejected from all other channels. However TV3 immediately saw the show's potential as "the problems that the characters of the series face are very familiar to people around the world".
Four days prior to its television broadcast, TV3 uploaded the first episode for free on all video platforms, including YouTube, Facebook and Instagram TV.
Aside from its Moscow premiere, advance cinema screenings of the series also took place in eight other Russian cities: Saint Petersburg, Yekaterinburg, Krasnodar, Rostov-on-Don, Chelyabinsk, Perm, Nizhny Novgorod and Volgograd.