Why Be Good?

Colleen Moore stars as Pert Kelly, a sales girl in a department store by day and a jazz baby by night. One night she meets a guy (Neil Hamilton) who happens to be the son of the department store owner. They hit it off, but when she's late for work the following morning, she's called into his office and they discover who they are. She's fired by the store owner, but she thinks the son did it. Rich daddy tries to protect his son from that kind of girl and talks him into testing her by taking her to a hotel to see how she reacts. Is she a good girl? Does it matter? After all, why be good? Moore is terrific as the dance-crazed flapper (who still lives at home with mom and pop). With her signature hair-do and skimpy dresses, she the very picture of the silent flapper. Hamilton is also good as the naïve son. Co-stars include Jack Norton as the drunken boyfriend, Bodil Rosing as the mother, John St. Polis as the father, and Edward Martindel as the store owner. Look fast for Grady Sutton, Mischa Auer, and Jean Harlow among the revelers.

This film was recently released on DVD after a massive effort to restore its video elements from several sources and its excellent Vitaphone soundtrack. After being listed as a lost film for many decades, we now have a shiny new version restored and available.

recently restored--combined missing disk with footage--Vitaphone Project

This film is a great example of a supposedly lost film that was found due to the so-called 'Vitaphone Project'. Because early Vitaphone sound films consisted of both the film footage AND an accompanying record for sound, many movies seemed to be only available as sound discs or film footage. However, with the internet age, the Vitaphone Project has managed to track down BOTH copies of many films and film shorts--the record and film have finally been reunited! So, although "Why Be Good?" has been considered lost for years, here it is---for the first time in many, many decades.

Like many of these early sound films, it really is NOT a talking picture but a silent with a soundtrack. A few songs in the film also are sung live by the actors. Otherwise, it's a traditional silent film. As for the soundtrack, it's actually at times too invasive and generally too loud! I actually wish, at times, there was no soundtrack!

As for the film, it's a romantic comedy about flappers--in particular, Pert Kelly (Colleen Moore). Pert LOVES to party and goes out all the time with her friends in order to dance. One night, she meets a nice guy, Winthrop Peabody Jr. (Neil Hamilton) and they fall in love. Later, she learns that he's her boss at the department store! The problem is that Winthrop Sr. is worried that Pert might be a bit of a slut. After all, she loves to party, loves to dance and is clearly a flapper. So what's next? See the film.

This is a pretty good film and is one of the last silent-style films from Warner Brothers. The story is good and talks about the double- standard for ladies--the need to be fun, adventurous, rather slutty and yet chaste! My only real complaint is the ending--which seems to come rather abruptly.

The other day I was thinking that as an aspiring movie aficionado I could not spend my whole time stuck with 1920s and -30s films but had to see something different for a change. So I tried 'For a Few Dollars More' (1965). Oh dear. What a relief to return to something as enjoyable as this neat little picture! 'Why Be Good?' is not only a great example of late 1920s film making - it has sound but is no talkie -; it is a film with an attitude and message that continue to resonate. Pert Kelly (Colleen Moore) is a sales girl in a department store and a fun loving character - she regularly wins dancing contests. One night she meets a swell guy, played by Neil Hamilton, for whom she quickly develops feelings (which are returned). The next day it turns out that the guy is Winthrop Peabody, the new Human Resources manager of the store where she works, and what is more, he is the son of the millionaire owner. The problem is the store rules don't allow him romantic relations with sales girls, and his dad soon notices what happened and fires Pert. I liked almost everything about this film, most of all the character of the female lead and the stance the picture takes against double standards: Pert knows men like fun-loving girls but at the same time suspect them of a lack of morals, which is why such girls are no marriage material. Colleen Moore is great in this role. The film is very well-paced, with no dull moments or passages where the plot is sagging. If anything, it is a too short: My impression was that whenever Winthrop hurts Pert, the two of them are reconciled amazingly quickly, and the reconciliation always takes place off screen. The final reconcilation, at the end of the film, becomes evident only when it turns out that they have married (the ending is really rather abrupt). Otherwise: great film, excellent entertainment.

Why Be Good? was shown at the Silent Film Festival 2015 in San Francisco, in a 1920's movie house with a live orchestra. You can't get better than that! The line to get in went around the block, but it was sooo worth it: a rediscovered and just-restored silent film at a packed art-house theater which happened to be built a few years before this film's original theatrical release, with live musicians playing along so marvelously, it's hard to top it.

We were given brochures and there was a pre-screening talk. It was there I learned that the film's star, Colleen Moore, died thinking all copies of the movie had been forever lost, including her reels which she'd given to a museum for preservation. But just like with Metropolis recently, someone at a cinematheque found a copy and after years of painstaking restoration work it was brought again to the world.

I loved it. Colleen was so great portraying a flapper, and in a full house she and the other actors sure made us laugh a lot. I was very impressed with the Art Deco sets, the ingenious Boiler Room scene, and the moral of the story which I won't spoil. But yes there was a moral in the midst of all the dancing and comedy, and it was one that made all the women in the theater cheer!

So big kudos to the restoration folks, and the Mont Alto Motion Picture Orchestra for the superb live accompaniment. It makes me wish every movie I attended had live musicians now.

Colleen Moore is a modern girl. She likes drinking and necking and winning dance cups. One evening, she has just won another dance competition at a speakeasy, only for her boyfriend to fall asleep drunk at their table. She heads over to Neil Hamilton's table. He had tried to pick her up earlier, and now he's going to take her home...at 3AM, which worries her mother enough to ask if she's still a good girl.

The next morning, Colleen is fifteen minutes late to her job at the department store. Guess who's the owner's son and the new personnel manager? After Hamilton expresses his interest in Miss Moore to his father, his father expresses concerns about girls these days, with "the drinking, the spooning, the kissing - and - and the broad-mindedness."

Miss Moore's last silent movie has her performing the persona she had established for herself in FLAMING YOUTH. She enjoys the good life, and keeps herself clean, growing angry at the sneers of young men who want the drinking, and the spooning, and the kissing, and the broad-mindedness, but don't want it for their wives. Like many of the flapper movies of the 1920s, it insists that times have changed... but not that much.

Miss Moore is comfortable in the role, while Hamilton comes off as a stuffed shirt. Director William Seiter shows the easy mix of light comedy and social message that would keep him working through his death, and Sidney Hickox's camerawork shows why he was Miss Moore's favorite cinematographer.

WHY BE GOOD? Is not novel nor deep. It's still a very enjoyable movie for one of the 1920s' biggest stars before the talkies and the Depression overwhelmed the movies.