A Netflix series that follows the descent into hell of a young woman (Rosa Salazar) dreaming of making it big in the Hollywood. We discover how far she must go to make a feature film, and to do that, she has to put up with lots of vomiting kittens, occult and revenge in equal measures. It relentlessly portrays the power dynamics, revenge and the consequences that arise from it. In the later course of the series, these developments are also reflected in grotesque body horror, which uncomfortably unites a weird melange of genres. Combined with Rosa Salazar's impressive screen presence and Catherine Keener's provocative portrayal of Boro.
However the 2nd half of the series took a downturn with cheesy moments and forced storylines. The series starts off compelling and then just kind of goes off the deep end with weak dialogues and rushed screenplay. It recalls Asia Argento's Scarlet Diva, films of David Cronenberg, Lucile Hadzihalilovi, some Hong Kong Cat III sleaze-fest, Nicolas Winding Refn aesthetics, and tries hard to be Lynchian. There's Patrick Fischler who is famous for the Winkie's scene in Lynch's "Mulholland Drive" as Alvin Sender. I felt like this had a lot of potential but I just wasn't enjoying myself anymore in the last half but it partially attempts to get back on track towards the very end and feels rushed.
There is comic relief, Jonathan who plays Lou's son and I don't know if it was intentional or not. His role was very amusing. Even the kitten puking thing will begin to seem more normative after repeated. Felt it was stretched, I was even laughing. I see the "gore" the series was after, but it didn't come through in full circle except for the fisting scene.
In any case, Brand New Cherry Flavor is one of those visual experiences that is truly one horrifying series, but the horrifying doesn't really feel earned. A lot of weird feelings surrounding this series. This will definitely be a hard slog for general viewers for it's uncanny atmosphere even if it doesn't necessarily pay it off but will leave a lasting impression for those who can go into this series with an open mind.
