The September Issue

The world of fashion is glamorous, absurd, and nowhere more so than at Vogue magazine, where legendary editor Anna Wintour rules with a famously frosty demeanour. 'The September Issue' follows the creation of Vogue's largest ever issue - which sounds as if it should be interesting, but which actually feels like a lost opportunity. There's no analysis of the finances or logic of fashion; no discussion of Vogue's rivals; or any attempt to debunk the myth of Wintour as ice-queen. Maybe this is because the myth is reality; but there's also a strong sense that director R. J. Cutler hasn't tried very hard, that he had his story before he started and was quite happy to shoot it deferentially. Wintour herself provides few real clues in some unrevealing interviews, and while she is plainly tough, she glides through an affluent world apparently insulated from anyone in whose interests it might be to answer her back, so it's a limited sort of toughness. Certainly Cutler doesn't challenge her; and his film, though watchable, ultimately has very little to say.

I saw this documentary at the Galway Film Fleadh. The anticipation was high, and the screening was sold out; I'm happy to report that the audience wasn't disappointed. This doc details the run up to the printing of the titular September issue of American Vogue magazine, which an estimated one in eight American women purchase annually. The documentary style is fast-paced with out being breakneck, with one of the freshest soundtracks I've had the pleasure of hearing on a cinema sound system. (Ladytron, Ratatat, Cinematic Orchestra, Mark Ronson et al.) It focuses on mostly on the upper echelons of Vogue, namely inscrutable ice queen and inspiration for "The Devil Wears Prada", editor Anna Wintour. Creative director Grace Coddington brings some welcome levity during the more "fashion has no mercy, dahling!" moments. If you enjoyed Ugly Betty, The Devil Wears Prada, America's Next Top Model and Project Runway, you already know that this is right up your street; for everybody else it's a fascinating and occasionally funny study of an inordinately influential individual at the apex of a bizarre and enthralling industry, and those that surround her.

The most interesting thing about this movie was that it wasn't about fashion. The movie was about work and excellence. Vogue wouldn't be a success without the creativity of Grace Coddington and the business acumen of Anna Wintour.

Grace Coddington was a revelation and her ability to tell stories through still images is inspiring.

I long suspected that The Devil Wears Prada was a cruel screed against Anna Wintour. I think in this movie we see a more accurate picture of who she is. While not the warmest person in the world, she comes across as incredibly real and she is good at what she does. That must be respected.

Meryl Streep's character in The Devil Wears Prada is rumoured to be inspired by Anna Wintour, the legendary editor-in-chief of the fashion magazine Vogue, and it's not hard to see how so. A cup of Starbucks in hand, the bob hairdo, the cutting remarks, people going into a frenzy whenever her name is mentioned, and worse when dazzled by her presence. Even the vogue office does seem quite similar in terms of layout, and the number of assistants constantly scurrying around looking busy and executing to her every instruction.

It's hard not to see why Wintour and Vogue for that matter, became the subjects of a documentary, since both are very powerful in setting the agenda for an entire industry, with what's being said and featured in the magazine, goes. R.J. Cutler's documentary provided that sneak peek into the behind the scenes working of what's to date the largest single issue of the iconic fashion magazine (it's September 2007 issue), where little interesting nuggets of information get dropped around, such as the distinction and importance of the September issue (hence the title) in trend-setting what's hot and what's possibly not, over the next 12 months.

There are always people curious about the glamorous industry, filled with pretty clothes, flamboyant designers, glitzy fashion weeks in trendy capitals of the world, and of course, the beautiful clothes-horse models. It does seem to be this perfect little eco-system filled with perfect people on the surface, though those looking toward this film in digging out some skeletons from the closet will be sorely disappointed. This in part due to the power that Wintour wields, where you see not only new designers in awe, but veterans from the established fashion houses that come with reverence, for possibly fear of offending the almighty, the high priestess or so she's called, in charge of the bible of the industry.

But of course one editor a magazine maketh not. R.J.'s documentary provided a more holistic look at the making of the magazine. And not just any magazine mind you, but THE one brand that has been around for more than a century, and with that comes trust and influence to make or break designers. R.J. was provided unprecedented access into the behind-the- scenes look at the assembling of an issue, and with that comes plenty of photo shoots, jet- setting lifestyles, the pursuit of deadlines, and enough of office politics. The amount of work is just staggering.

However, the filmmaker does seem to fall short in eliciting a lot more from Wintour, aside from talking-heads styled short interviews which became the bookends of the film. In fact, it's more of the Creative Director Grace Coddington's show, where you will probably be won over by her sheer genius and eye for creative art form in directing photo shoots and dreaming up storyboards on the fly for the still pictures to tell a story. I admit I was more impressed with Coddington's story, wry humour and creative style rather than Wntour's cool demeanour, which often sets them up for clashes, for the good of the magazine of course, in constantly raising the bar, though at times it does seem that someone's creative spark do get unappreciated and often doused with cold water. Such is their love-hate professional relationship.

Which primes this film with a "villain" so to speak, but of course the boss always has the final say and calls the shots. We do get to see how both of them rose to power (they started off as models!) through their joining Vogue at the same time, and rise through the ranks based on their respective strengths. Filled with countless of fashion celebrities, clothes, accessories and the occasional cutting remark (I do think Wintour seemed to have held back her tongue a lot more since a camera is constantly in her way), The September Issue is a superb look into the sheer intense and immense talent and hard work that goes into the publication of every issue, and would likely induce you to grab a copy of Vogue right after the show.

I'll never look at this magazine in the same frivolous light ever again, as they are really taken seriously given the money made available and someone's career probably on the line too.

This is a fascinating documentary, not so much about the fashion world but about the world of glossy magazines. Even if people may think that an interest in clothes and accessories is a sign of a shallow personality, it should not be forgotten that fashion is also big business, because dealing with the upper class clientèle creates a huge turnover.

While some photographers and editors might also be interested in the creative side, others are more concerned with the money-making machine and are pretty aware of the fact that department stores and advertisers must be treated nicely.

This split between hard-edge and creative personalities is quite clear in the documentary. Anna Wintour appears to be much of the first type and Grace Coddington of the second. We follow these two women (and a lot of other staff, famous photographers and beautiful models) through the making of the September issue, trekking to Paris, London and Rome and back to New York.

Sure, there is a lot of hard work involved in the creation of beautiful images and in the selection of ethereal (sometimes plain crazy) outfits. However, one can hardly feel much empathy for Ms. Wintour, who gives the impression of being an unpleasant, self-absorbed, arrogant woman. Apparently she is just confirming all the rumors about her. In the most revealing sequence she is uttering the lines "If I get too angry I will quit this job". Indeed, one could say that throughout the documentary she makes a big effort to conceal deep seated rage. But what exactly is making her so angry is a mystery.

She gets what she wants basically at all times, both with staff who does not dare to contradict her and with designers who tremble at the sign of her disapproval. In short she looks like a despotic queen, a sort of female Henry VIII who could at any time order to have heads cut off. And yet, she is so angry… It is difficult to see what people could do to please her more, but maybe it is just not in her nature to be happy.

Different story about Grace Coddington, who is the human face of this elitist fashion world. She actually seems a nice person who really cares about beauty and elegance. The photos she styles are indeed beautiful. Too beautiful for this commercial world, indeed. In fact, most are rejected by her commander in chief and one cannot but feel sorry for so much creativity compressed within the pages of what is basically just a luxury items catalog.