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I Love You, Man may feel like another Apatow company production, but it's mostly because some of its "stock" company players (I put quotes as it's both a loose term and just about right) like Paul Rudd and Jason Siegel. They give the air of using the screenplay as the easiest of diving boards into just shooting-the-hell-of-it with one another as two friends. Rudd plays a guy about to get married and is embarrassed to find out, from all those around him more than anything, that he doesn't have many, or really any, true friends. He meets Siegel at an open house for Lou Ferrigno (he's a real estate agent and Ferrigno fills the oddball cameo choice, it's a great choice though), and the two hit it off as a "bromance" develops.

It's this "bromance" that makes I Love You, Man a little interesting as a double-edged romantic comedy. It's already about Rudd and his to-be played by Rashida Jones, their little moments of fun and their arguments too (there's a cute running gag involving Rudd's imitations of the band Rush sounding like an Irishman), but then it's also got plenty of innuendo to this being really about the guys, how Siegel gets attached to Rudd in that way that surely isn't gay but is more than just casual acquaintance stuff (see his "investment" plan unfold). But truth be told it's not even this that makes I Love You, Man so funny.

Rudd and Siegel are simply funny guys, but naturally so; there's a new trend to put a somewhat straight face on gross out gags in these movies, Apatow or its spin-off groups (one can equate it to the good rip-offs of Tarantino in the 90s to a certain extent), and it works very well here. It's like a sweet blending of Curb Your Enthusiasm awkwardness (if, of course, nowhere near the genius of that, especially with story) and some of the low-brow Adam Sandler stuff and joyfully useless banter and non-jock male bonding. It's not any better or lessor than recent stuff from Siegel and Rudd; you could watch this with either Forgetting Sarah Marshall or Role Models and be satisfied about the same. Again, plot is not at all the strong suit, but if you just want some cleverly obvious comedy dialog it's a good detour.

At the least, we get one of the funniest lines of the year, or just in years, near the very end: "I love you... Broseph Goebbels!"

Paul Rudd has managed to do a good job of delivering a solid "normal guy" comic lead in comedies that are amusing if not particularly amazing. This is not a criticism though because I do find the films he has been in recently to be perfectly enjoyable, with a consistent comic air and a good handful of laughs spread across a plot that, while not engaging or amazing, is not offensively simple or crass either. This track record is what brought me to I Love You Man because I felt like I knew what to expect from the film and also that I was fairly confident that it would meet my expectations and maybe even be a bit better than I expected. I'm not trying to say that if it was weak that I could enjoy it because I thought it would be weak and was prepared for that, but just that the film needs to deliver what it proposes to do and satisfy on those terms – which given how many poor comedies and blockbusters come out of Hollywood, is not as easy as it sounds.

Fortunately, ILYM does do this and it does it in a way that will please the majority of viewers. The plot is simple and sets up the obvious gags but does also produce a solid "bromance" narrative, which is enjoyable while not saying much more than the basics about the nature of modern men. What helps it a great deal is that it is funny. The tone of it is well maintained and it did keep me in the mood to laugh, which is half the battle. It manages this through the main characters being likable in the most part as well as having plenty of pretty funny asides or episodes based on plot or character, which are again delivered well by a cast containing endless faces that will be familiar to anyone who watches US comedy on even a semi-regular basis.

I'm not sure that Paul Rudd is close to being an all-round leading man type of actor but certainly this type of film (like some of his other recent turns) plays to his strengths. He is comically awkward but yet also keeps the audience with him by being easy to like – helped by the film being light on crude or crass comedy, which can put me off some characters. He works well with TV comedian Segel, who is perhaps a less engaging and likable character but does convince within it and is funny. Beyond the two of them everyone else is pretty much in a supporting role and, as well as having lots of famous faces, they do mostly deliver laughs in "asides". Pressly and Favreau are both very good at this and steal a lot of scenes. I liked The Office's Jones turn as the fiancé as I generally like her delivery. There are many other faces to recognise (such as Simmons, Samberg, Curtin, Chaandrasekhar, Ferrigno, Wilmore) and some of them do provide value even if others only provide a face.

Overall though, ILYM delivers what it sets its stall out to do – which is a gentle and funny comedy that is easy to watch and entertaining even if it is fleeting and not particularly memorable as a film in and of itself. Rudd plays to his strengths and provides the thin plot with a likable and engaging core, while the material is very funny at best and amusing at worst. Not a classic by any means but it has laughs and it has charm.

Peter Klaven is set to marry, but doesn't have a best man, he attempts several man dates, and eventually finds Sydney Fife, a wild ocean of testosterone.

It's an enjoyable movie, and it's funny, but best of all, it is so incredibly easy to relate to. There's almost a stigma attached to finding friends, and it can be really difficult to find male friends. I don't actually have many friends that are guys, I have one, so I hoped for some tips.

Lots of laughs out loud moments, it's a good script, Peter's man dates were really funny. Seeing their bromance blossoming was actually really food,

Paul Rudd does a fine job here, his delivery is excellent, and he is very funny. Jason Segel is the perfect contrast, the pair combine so well.

Very well meaning, enjoyable.

7/10.

Easily the single most important thing in any comedy is its strike rate when it comes to the jokes. "I Love You, Man" isn't very good from a visual technical perspective (in fact some of the direction is downright heavy-handed and annoying), but the screenplay and cast keep this comedy consistently funny. There are no terrible scenes, almost every joke is at least mildly amusing (at least until the slightly shaky final act of the film), and there's as much smart humor as there is dumb gross-out stuff (not 'intellectual', 'smart'), and Rudd, Segel and in a smaller role Jon Favreau really nail every line. The comic timing makes this movie.

Above all else "I Love You, Man" is a triumph of comedic acting. The screenplay, by director John Hamburg and Larry Levin (perhaps most notable for writing Seinfeld classics "The Limo" and "The Boyfriend"), is often very funny, but on more than one occasion falls completely flat, and also reveals a dependency on catchphrases and repeated jokes which could have killed the movie. If I were reading the screenplay and 'slap da bass' was said for the hundredth time I would just sigh and throw it in the trash. With Paul Rudd's impeccable comic timing and genuinely convincing take on his character (which, like the rest of the characters here, is really not brought to life by the writing all that well), it had me in stitches.

I don't want to take too much credit away from the screenwriters because this is a (very) funny and enjoyable comedy, but I do have to mention that where "I Love You, Man" falls short of the standard for Apatow productions (and although it's hard to believe this is not one) is in the characterizations. It's far from being as raunchy as those, and is not really as frequently over-the-top, so you'd think there would be more space in the writing for good quality characterization, but these characters are all really thin, and with a lesser cast the movie would not have been nearly as much fun. Now, to the screenplay's credit there are a lot of very effective comedy set-pieces, and the movie's consistently funny. I do suspect it's all a cunning plot to bring back Lou Ferrigno jokes, but the cast pull even THAT off (that includes Ferrigno himself).

The entire movie falls apart just a bit when we get to the inevitable wedding scene, but it's not enough to really undo the movie (which almost veers into "*insert crappy lowbrow maudlin sentimentality-laden wedding comedy here*" territory before quickly recovering), and while "I Love You, Man" only provides a few truly uproarious laughs it is a consistently amusing movie which kept me and the audience I was with giggling and laughing throughout, and Hamburg as director gets the comic timing absolutely right, much like Segel and Rudd do. This is probably the best movie in which Rudd has played a lead role, and is definitely better than last year's "Role Models". The difference in the quality and smarts of both movies is evident in that "Role Models" has a lot of KISS jokes and "I Love You, Man" has a lot of Rush jokes (and an appearance from Rush). It's just a smart and funny movie, and while not a classic for several reasons I've already talked about, it is always funny and isn't that really why we go to comedies, to laugh?

Though you won't find the name Judd Apatow on this film at all, he certainly has a hand in it, as his influence is all over the film. However, unlike most of the movies that can certainly be grouped with this one, 'I Love You, Man' is a movie almost anyone can enjoy, even women and kids. It's the lightest, warmest, and the best for buddies of either sex to see. It's a delightful comedy that will make you laugh throughout and brighten your day.

Whether it be the great buddy chemistry between the leads, or the simply hysterical supporting cast, I found myself loving this movie. Like director John Hamburg's previous effort, 'Along Came Polly', the movie is incredibly likable because it relies on the awkward humor that Paul Rudd does pretty much perfectly, playing off the happy-go-lucky humor of Jason Segel.

Rudd is likable and reliable as usual in a role showcasing the best of his abilities (I really can't say how happy I am that he's finally getting leading roles), and unlike in 'Role Models', he's the undisputed lead here. Segel is a character in Rudd's story, his life, and his journey to find a friend, and essentially, become a complete person before his life changes for the better. Segel is at his best in a role as what appears to be the perfect friend (I would hang out with this guy for days). Rashida Jones is adorable and likable as Rudd's fiancé, and it's a role that most actresses would've over done (Jaime Pressly's performance should remind people of how it could've been over done), and Jones plays it with an ease that makes her likable.

The supporting cast is what makes the movie great. It's the foundation of characters played by Thomas Lennon, Joe Lo Truglio, Jon Favreau, Jaime Pressly, and Andy Samberg that completes the movie and makes it worth watching (because, let's face it, the movie wouldn't be that great if Rudd and Segel just sat around bro-ing out for 2 hours). Lennon and Truglio are hilarious as candidates for Peter's best man position, and Lennon will bring down the house as Doug, with his classic monologue about how he feels when his advances towards Peter are rejected. Truglio is great in yet another small cameo that stacks up with his previous appearances in 'Pineapple Express' and 'Superbad', as well as the icing on the cake that was 'Role Models' (he's an example of the whole "everyone will like this movie" thing. Jon Favreau is hysterical in his part as a cynical ass that makes you go, "this guy directed 'Iron Man'?".

I think the reason most people will like this one is because it'll put a smile on most people's faces. It's a generally happy movie that is a good movie to see in a group to start off a night, and is even a decent date movie. It's got jokes that even kids can like (though most of the film is obviously not appropriate for them...what I'm saying is if they HAVE to see one of these movies, this is the one for them). I really enjoyed this movie, it left a good taste in my mouth, and my friends loved it too.