Fashion

With 'Fashion' Bhandarkar, quite obviously, takes us to the world of fashion. The storytelling falls on the same line as his previous films like 'Corporate', 'Page 3' and 'Chandni Bar'. In a way this is a strength and weakness. The good thing about it is that it shows a darker side of the fashion industry, though Bhandarkar does not go as extreme like he did in 'Page 3'.

The problem with his portrayal is that there is no good side. The fashion industry is portrayed as hell. Clearly it couldn't be that bad for every model. I'm not saying that Bhandarkar needs to balance both the good and the bad in his film (as his focus is on the negative) but a glimpse of the positive would have been interesting. Bhandarkar's own 'Satta' is an example (and I believe it is his best film to date).

What is it that attracts people about becoming a part of the fashion industry? Is it just the glitter and glamour? What is it that attracts Meghna to become a supermodel? These are things I would have liked to see in the film but Bhandarkar pretty much follows the 'small-town girl enters hell' routine. This was also the same problem with 'Page 3' (where all the rich and wealthy are portrayed as bad), 'Corporate' (ditto) and 'Chandni Bar' (society is bad). What Bhandarkar does is simply throw the negative in the audience's face and let the 'heroine' suffer.

Moreover, Bhandarkar infuses some deja-vu and clichéd plots such as Meghna getting pregnant (a la Tara Sharma in 'Page 3'). The homosexual characters are stereotypically portrayed (with the exception of Samir Soni's character). Perhaps a more satirical approach could have made this a better film. Where editing is concerned, there are too many walk-on-the ramp scenes. Alright so it's a movie about fashion so that is expected but overdoing commercial isn't necessary (though it is not as bad as 'The Devil Wears Prada') Yet, 'Fashion' isn't all that bad. It does make one aware of the kind of darkness that taints the industry. The storytelling is compelling in parts as I liked the idea of showing the rise of one model leading to another's fall from grace.

The performances are good. It's been a long while since Priyanka Chopra's been in a role of substance and she does a good job of carrying the film. Mughda Godse makes a confident debut and definitely does a fine job. Kangana Ranaut is a little too loud and is clearly getting typecast as the damsel in distress. Samir Soni too does a fine job and Ashwin Mushran performs adequate as Meghna's supporter. Kitu Gidwani and Arjan Bajwa make their presence felt and Arbaaz Khan is sufficient.

Overall, 'Fashion' is certainly no bad watch. I like that Bhandarkar attempts different kinds of films and the risky subject matters that scare away other filmmakers. There may be a little pretension and one-sidedness but in the end it's the story of an individual trying to make it and then losing herself in an albeit exaggerated biased ruthless bad world.

I watched this movie simply because of the good hype surrounding it. Although it was def. not my type (modeling does not interest me at all). Believe me, anyone would like this film!

Wow. I always thought Priyanka's acting was horrible. Come on after Salaam e ishq I was really wondering who would hire this girl... but maybe its just because she's been in these comedy/sexy roles and not a very complex character. Well guys her performance in Fashion was incredible. She def. deserved the IIFA best actress award over Aish in Jodha Akbar!

That being said this is a very gritty portrayal of the fashion world that whether it is a realistic depiction or not is very interesting. It takes you into an 'alternate universe' in India and fills you in on all the gritty details and all the central characters that by the end you feel like you have journeyed with Meghna (Priyanka's character) all the way and seen it all yourself.

Well all of that being said you are in for a real treat with Fashion. It is no typical masala film as I'm sure you know but go in with an open mind and you will come out feeling like you have really seen something memorable!

Ramp walks, arrogant supermodels, conniving modeling agency heads, wardrobe malfunctions, and delusional ex models on the street - expectedly it's all there in Madhur Bhandarkar's take on the fashion industry, 'Fashion'. It is a hard hitting look alright, but being a first of its kind perspective as far as Bollywood is concerned, it does get away with a few inconsistencies. In trying to bridge the chasm between perception and reality about the glam world of modeling through the story of the rise and fall of aspiring model Meghna Mathur (Priyanka Chopra) the film does stand out thanks to its well crafted fashion show sequences, intense performances and a nice dose of self deprecating gags (Bhandarkar even plays himself in a cameo!). But where it lacks is that after not taking itself too seriously early on, the second half is a little too intense a tad too long. Priyanka Chopra deserves special mention for easing into the metamorphic role from aspirant to the supermodel who then goes on to lose her modeling mojo. The other two models, Shonali (Kangana Ranaut is pretty tolerable in a slightly uni-dimensional role) and Janet (Mugdha Godse seems comfortable) hold their own as well. Even the support roles (Ashwin Mushran as the very gay Rohit Khanna looks suspiciously familiar to Stanley Tucci's character from 'The Devil Wears Prada' while Kitu Gidwani puts in a quietly confident role as Anisha Roy) are well executed though they are a bit on the caricaturish side. Bhandarkar packs every news-bite possible about the fashion industry into the script which tends to lose focus in the latter half. But as is his wont he does manage to touch a few chords and at least agitate the viewer's mind. In short, as far as the invite to this 'Fashion' show goes, come for Madhur Bhandarkar and stay for Priyanka Chopra!

The glamorous world of fashion gets put under the spotlight with Madhur Bhandarakar's Fashion, a story which tells of the rise and fall of a fictional Indian supermodel Meghna Mathur, played by ex Miss World Priyanka Chopra, who holds court with her performance as the phoenix finding her own standing in an industry known for ruthlessness and fickleness that comes with changing its representative face with the seasons.

As Meghna, Chopra brings to life the wide-eyed small town girl who dreams of making it big on the catwalks of Mumbai, and thereafter the world, and we journey with her through this long and arduous road to modelling. Given that a typical Bollywood movie comes in two parts after an intermission, each part serves its intent well, acting as a separation of attitudes adopted, of the transformation of Meghna from aspiring model, to one at her peak, bad attitude notwithstanding.

You'd come to expect a story that's almost mirroring that of The Devil Wears Prada, where good natured girl gets caught up with all the bright lights and glamour, that she loses her humanity quite consciously, looking at herself change from angel to demon, yet powerless in the grip of fame and money to find the moral courage to do anything about it. It tells of pitfalls, not only in this particular industry, but in general the kind of negative person we are susceptible to turn into, should we lose touch with reality, and let success get into our heads.

Priyanka Chopra is quite perfect in the role and believable both as the girl next door, and a supermodel as well, given her beautiful looks and height to carry the role of a clothes horse. She brings to the screen some steely resolve in that it's not enough to be just a part of the industry, but to be #1 through any methods and means. During production of course there was talk about her going on a crash diet for her role, and I guess such rumours get spun because the industry favours pencil thin (read: unhealthy looking) models who grace the catwalks. However, Chopra brings about a healthy glow to her role as Meghna, though I thought toward the end she looked a little more svelte in her figure than to begin with.

It's good to see that at least she's not quite obsessed into being yet another waif looking character, as there might be some pressure given the production did feature real models, some even from Elite, gracing the screen as background eye candy. And this film was really quite encompassing with its portrayal of the industry, what with all the power players from agents to agencies, from designers (including fashion labels like Jimmy Choo) to magazines (Vogue India), from genuine friends to those looking to feel up skirts. I particularly liked how the film introduced us to all the key players and characters in one fell swoop, and what more through a fashion show, listening in to who's who and rivalries that exist, before observing just how hypocritical everyone can be toward one another.

Granted there were some lapses into character stereotypes like the gay designer and the married modelling agency boss (played by Arbaaz Khan) who has no qualms about sleeping with his top model, and with some moments in the plot being quite predictable, especially with relationships both personal and professional, Fashion still comes through unscathed as it's delivered in a slick package, sashaying to the cool seductive moves of catwalk modelling, of showing off its best side to the audience.

Since this is a film from Bollywood, you can expect many sleazy bits to be toned down and self-censored, with one scene involving a wardrobe malfunction actually being mosaic-ed off. And besides Priyanka Chopra, Mugdha Godse also held her own as Meghna's best friend Janet, who shows her the ropes and also bearing witness to her meteoric rise and fall. But I thought Kangna Ranaut's show-stopper role as top supermodel Shonali was something to sit up and take notice, with her pitch-perfect arrogance on the catwalk being quite a sight to behold, and her character being a parallel to that of Meghna, as a pre-cursor and warning of what one's life would be if you'd throw it to the wind, given her indulgence in drugs, drink, smoke and a choice of the wrong partner.

I haven't seen a lot of movies about the fashion industry, but I suppose this one form India serves as a catalyst to begin, even if it's a work of fiction. Eye candy galore and a simple storyline to follow, it's houte couture on display, everything good and nasty about it. As close to front row seats to a fashion show I can get.

Bollywood movie industry has started making realistic films. This movie explores the world of fashion and all those who wish to be model won't get inspired after watching this film. "In the world of fashion you have to compromise more than just your morals." Models here are alcoholics and drug addicts.

Meghna Mathur (Priyanka Chopra) is a small town middle class girl who wants to be a model, especially after winning a beauty contest. After many procedures she becomes one and many problems starts to occur.

Movie is directed well with lots of effort from the cast and the crew. Costumes are all nice showing the present day fashion. Priyanka Chopra surprisingly delivered a good performance. She has taken a lot of effort for role. Kangna Ranaut's role was more challenging and she pulled it off easily. The newcomer Mugda Godse also did her part well.

The songs are good and the background score is excellent. The title music of fashion is stupendous. Overall it is a good movie especially towards the end. The last one hour is the best in this film.

7/10