Helvetica

This is an 80 minute long movie about a font. People talk about the font, the history, the meaning and the significance of helvetica. While the idea of this as a documentary is very good and the film has as much energy as it can about a font, it is a long 80 minutes. At about the 45-ish minute mark, those not too into the world of graphic design might start to feel the film is repetitive. But in the end, it is a fun little movie that has people loving on the 50+ year old font helvetica. If that is your idea of a good time, you'll love this. If you say to yourself, "80 minutes about a typeface?" - this movie may not be for you.

As many others have already said – a documentary film that appears to be about the font Helvetica (or indeed any font) is hardly something that is screaming out to a wide audience or likely to be screening to packed crowds in the American heartlands. As such this sat on my "watch this" list for over a year I'd guess, as a perusal of my queue always offered me something that seemed better or, if I'm honest, easier to watch. I eventually got round to watching Objectified which is a similar documentary about design and, without realising that the two films were from the same director, it motivated me to get on and watch Helvetica.

Like Objectified I found that the film did a great job of laying out the topic in a clear and accessible manner. It builds a very effective and engaging discussion on the font in particular but also the wider arena of graphic design and typefaces that are all around us. The structure of the film is the foundation that makes it work – it doesn't jump into the deep end of the topic and it manages to be suitable for the casual viewer (which I am) while also avoiding being patronising to those that work in this sector. This is the groundwork and it is well built on by the selection and use of a very good collection of designers and experts in the field – almost all of whom are passionate, well spoken, interesting and, most importantly, not "up themselves" or self-important in the way that some of those in design or art can be.

These talking heads help the film maintain an open, accessible approach while the visual design and packaging of the film itself keeps everything lively for the eye and the ear as well – never going into the realm of a dry academic approach to the topic. So yes, Helvetica may sound like it is going to be a very niche film and as much fun as a holiday slideshow from a dull uncle but it is actually light, accessible and engaging due to the structure and design of the film and a great selection of contributors.

Helvetica is a beautifully created documentary about the Helvetica font. Now you might think this is a dry and boring subject (as I did before I saw the film) but it is in fact a fascinating tale of design and it's implications.

I think this is a film for anyone who wants to know what design is all about. Never mind that it's based on the font it is a statement on design in general too.

The interviewed people are all extremely interesting and succeed in conveying their passions and convictions. The video work is convincing too and shows very well how common and you might say oversaturated the world is with Helvetica.

This Film WILL change how you see writing. It teaches how to look for the font and it's influence in writing and advertising.

Great film, definitely a must watch.

Oliver

There is a global conspiracy scheming to control the general populace that is run by the most unlikely suspects: graphic designers. Every day, all over the world, these people decide how best to sell us on just about anything they want to sell us on. Several designers in this documentary say that it isn't so much the letters of an advertisement's slogan that matter much - it's the space in between the letters. What's so important about the empty space? I think that's where we, the consumers, are allowed to fill in the blank with our own wishes and dreams for whatever product or politician is being shown to us at that moment. But that's not really what this movie is about.

Helvetica is the most commonly used typeface in the modern world. Crate & Barrel, Target, American Airlines, and Energizer are some of the more notable companies that use Helvetica and its derivatives in their corporate logos. Countless other businesses have used it in their advertising. The reason for this is that it was designed for the specific purpose of being as universally acceptable as possible. It is not exactly stylish in and of itself, though many designers have used it stylishly because the typeface is merely a tool of the designer. They can make it stick out or blend in to their liking, and these seem to be the two main schools of thought over the use of Helvetica. The old school designers like it for its simplicity and boldness where newer, younger designers mostly see it as a generic relic from the 60's. One man who calls Helvetica a symbol of conformity and socialism apparently doesn't understand the irony of his using a MacBook at the same time he states this.

This film is focused on the Helvetica typeface - its creation, its purpose, and its uses - but it speaks volumes about the design/advertising industry as a whole. There are thousands of people who are striving everyday to make the average Citizen Schmoe feel a certain way and think a certain thing, to control and exploit our buying and behavioral patterns. They may not all be shilling Tide, but it is alarming to see inside that culture. Like any trend in the art world, Helvetica has gone through ups and downs. It was designed in the 50's as an answer to the kitschy, colorful designs of the era. It was meant to be powerful and grounding, not light and airy. It was used heavily throughout the 60's, but the designers got tired of it and abandoned Helvetica's straight lines for "grungy" design in the 80's and 90's. Since Helvetica was built to have almost no personality, designers started giving their work more of that with handwritten text and goofy designs which would have been considered printing accidents in decades past. In fact, one man actually received praise for a mistake that was made in publishing. So the new designers of the 90's were going wild, the older men shook their heads, and our current generation of designers were learning how to use Helvetica in wild ways. The lifespan of the font has come, gone, and come again, much like leg warmers are bound to someday soon.

The reason Helvetica is still being used today is because it works. People see those solid, strong letters and they instantly feel secure in the idea it's portraying and comforted by its mere presence, which makes it "ideal" to some people for use as public signs labeling streets, restrooms, subways, etc. It's mind control in a font. It's pretty fascinating stuff, to be sure. But be careful out there, readers. Next time you have to choose between Mobil and Arco gas stations, just remember they're both using the safety of Helvetica to lure you in. And then make the decision to go electric.

http://www.movieswithmark.com

I saw this film last night at the Rochester Institute of Technology in the company of hundreds of budding graphic designers, new media specialists, and fans of typography. I found it utterly engaging. It wasn't just a film about a font. It was a clever device used to weave a story around graphic design, the importance of typography in the craft, and the passionate opinions on design in general elicited from this stellar cast of über creative professionals.

I feel that this film has a broad appeal beyond typography aficionados, which is admittedly a small tribe. The passion behind the ideals expressed by the graphic designers is undeniable and infectious.

The film was beautifully put together. The effect of showing the ubiquitous use of this font in cities around the world, with people walking by, buses, taxis, and cars whizzing past, etc. all set to a totally perfect music was wonderful. These vignettes provided transitions between interviews with world renowned designers.

You might have trouble finding a screening of this film but if you see it coming to a theater or film festival near you don't miss it!!