Ambush

Leave it to BMW to create a promotional DVD of shorts ("The Hire")featuring their cars. The directors list is stunning: Frankenheimer, Ang Lee, Wong Kar-Wai, Guy Ritchie, and Alejandro Gonzalez Inarritu. The range of the shorts go from the giddy (Ritchie) to the vainglorious (Inarritu), yet all are entertaining. From a strictly commercial sense, the efforts put forth by Frankenheimer and Ritchie present the best balance of entertainment and product endorsement. Basic plot, great stunt drivers, fast paced sound track, tongue in cheek humor. Perhaps a better representation of advertising, than great short films, "Ambush" et al were first made available over the Internet through BMW Films.com. Frankenheimer will soon resurrect "The Exorcist" saga with fellow short film writer/actor William Wisher. One can't help but to think that this little short was a safe promotional boost after the highly disappointing "Reindeer Games". All in all, not a bad way to spend fifteen minutes.

I didn't really know what to expect from this short film. It's an ad for a popular car brand and I have seen plenty of those. However, this one is a pleasant surprise - it's a car chase! And a break neck adrenaline fueled one at that. Complete with a skilled driver, a passenger and machine-gun totting villains wrecking hell on a highway late at night. Not the most probable scenario and definitely not one that BMW customers would like to get into, but this isn't really an ad as much as product placement in an action film, only this action film is a brisk 6 minutes. Knowing movie magic any car could do this, but the sleek design of the BMW fits very well with the fast pace of this film (and the others int he series) as well as Clive Owen's mysterious coolness as the Driver. So even if this is just an ad from the point of view of BMW's marketing division, it is a very creative one that film makers have turned into something that is slightly more for we the audience. --- 8/10

I remember seeing a very short version of this film when it was adapted to be an "event" commercial on UK television. If I recall correctly there was a bit of a fuss back then about a "film" being made to sell a car as the approach by BMW making shorts to be able to make commercials was unusual. Skip forward a decade or so to a time when we generally are more aware of advertising and it seems refreshingly honest of BMW to make a film for this purpose rather than the product placement of car companies frantically bidding to have their newest model being driven by the hero in the upcoming summer blockbuster. So the fact that this short film was made primarily to sell me on the idea of buying a BMW was no problem for me.

What Ambush does is essentially give us a very contained chase sequence that gives tension while also showing the car going through its paces. There is little story beyond Owen is a professional driver who has to evade a heavily armed hijacking while on the move. The chase is well directed and delivers lots of squealing tyres and movement from the two cars and there is a genuine sense of pace and danger to it, despite having no vested interest in the scenario or the characters. Owen is coolly enigmatic of course (this was before he was the bankable star he is today) but the real star is the car and the work of the stunt drivers, as it is here that the film works.

It may well be a commercial for a car I can't afford, but at least it is honest in that goal while delivering an engaging and exciting little chase sequence; some blockbusters out there could stand to learn these qualities from this short.

Although the movie is just a few minutes short, it still is more adrenaline pumping than as for instance "The Fast and the Furious".

The movie is a great beginning of "The Hire" series! The car chase is well directed by John Frankenheimer who already showed with the movie "Ronin" how well he can direct scene's like that. The story is written by Andrew Kevin Walker ("Se7en", "Sleepy Hollow"), produced by David Fincher (director of "Se7en", "The Game", "Panic Room", "Fight Club") and the cinematography is from action specialist Newton Thomas Sigel. So there was lots of talent involved in making this short film and that is really notable. You can clearly see it had been made with lots of profession.

Clive Owen is perfect as The Driver. For some reason he is boring but cool at the same time. I most certainly wouldn't had mind seeing him be the new James Bond but it looks like that honor is going to someone else for the moment. The passenger is played by Tomas Milian who is best known for his role in "Traffic" and some smaller roles in "Amistad" and "JFK".

A very nice short with some excellent action in the car chase!

7/10

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John Frankenheimer was hired for this probably due the impressive car chases he filmed for RONIN rather than the last film he did the mediocre REINDEER GAMES. Fortunately he's in top form for this short film. In a mere 6 minutes we get an lean, mean vignette about how Clive Owen, as an unnamed driver-for-hire, does his best to escape from a van full of masked gunmen out to kidnap and kill the driver's passenger: a diamond smuggler who swallowed his precious cargo. While later films in the BMW series would get more ambitious in scope, it's AMBUSH that lays the groundwork for the later films to work from.

The film's style and approach to action is hard-edged, the actual car chase is exciting, and Clive Owen gives a sense of man who gets out of dangerous situations by a mixture of complete professionalism and ruthless self-interest. Only in later films do we begin to see a more human side to his character.