Startup.com

Those who are commenting on the mediocrity of the craftmanship of this movie are missing the point. The rise and fall of the dot-coms have become a meaningful part of American history and lore. Stock tickers, balance sheets and bankruptcy sales tell part of the story, but there's a difference between arriving at the scene of a train wreck and actually watching it happen.

The value of this movie is that, in spite of all of its flaws, you get to watch the train wreck knowing full well what's going to come, you can see why the principals didn't see the things that seem so obvious to us watching the film now, and you can see how their hubris, lack of technical understanding and lack of focus lead to their downfall.

I'm sure that it could been a better movie, but it's the only behind the scenes account we have of what must have happened hundreds of times all over the country. Like the Zapruder film and Hanlon & Naudet's account of 9/11, it's value comes from the fact that the cameras were there, catching history as it happened.

This movie should be required viewing for all B-School students, sort of like making student drivers watch Red Asphalt.

At the time of the dot.com boom, Kaleil Tuzman and Tom Herman start up their own internet company seeking to offer a platform to enable activities carried out at the local Government level, such as the payment of parking tickets, applying for licenses and so on. We join them at the very start of this journey as they gather funding, grow the employee base and begin developing their product and compete for business and investment. However, in business as in life, things do not always go to plan.

I was quite looking forward to this film, not least because it was one of the documentaries screened as part of the ten year anniversary of the BBC's Storyville stable – Storyville being known for the quality of the documentaries. Secondly I did also think the film sounded fascinating on many levels due to the subject matter but also the amount of access it had to the top people in the company throughout the entire process. I'll get to what I think of the film in a minute but firstly let stress that my focus will be what I thought of the film and NOT simply personal views on the people. Reading reviews here, I was surprised by the number that said little on the film but seemed to be reviewing Kaleil and Tom – several with opinions and insinuations that I personally would call offensive at best, racist at worst.

Many have commented on the way Kaleil and Tom delivered (or failed to deliver) their product but again the concern for me as a viewer is how the makers of the film have failed to deliver. I'm not sure where the failing occurred but how it appears is that they thought the battle had been won simply because of their great access and that simply being there would be enough to make this fascinating viewing. They are wrong. I'm sure it must have been tough to edit the film down from two years into this running time but it feels like all they have done is cut together bits that are important, without really packaging it together or helping the audience understand anything beyond what we are seeing. As a result it really fails to portray much of value in regards business or the dot.com era – hell, even the closing captions seem brief and disinterested.

Without a focus from the makers we are left to find our own and of course we end up on the individuals of Kaleil and Tom. This makes the film more of a fly-on-the-wall reality TV show, relying on personal tensions etc to drive the story forward; but you know what? It isn't that good. Both men are interesting to a point but neither individually or together do they justify a film to share this with the world. It is a shame because the film is not terrible by any means but without any sort of focus and a real lack of vision from the makers, we are left with very little of interest to work with and annoyingly it becomes increasingly apparent as you watch.

Actually, to correct the plot outline above this movie does NOT "trace the birth and success...of new media company govWorks.com." Rather, it douments the rise and fall of a company whose fortunes seem to accurately reflect the demise of 1000s of similar dotcom start-ups. I saw the video on tape and not in a theater and thought the lack of art and panache in the news-like cinema verite photography was disappointing, but the story does deliver. The relationship between the protagonists--then antagonists--who founded and ran govWorks.com makes for compelling viewing and substantial response even weeks after the story-telling. The docu relies on the screen-filling charisma and intelligence of Kaleil Tuzman, CEO of the start-up company guarantees to drive the narrative. His former roommate Jehane Noujaim produced, directed and shot the feature doc with veteran Chris Hegedus, but it would not have been possible w/out Noujaim's access to the primary subject, Tuzman.

Interestingly, feature stories and reviews in the NY media describe Tuzmnan as both Hindu and as a "Latino Jew." It's exactly the type of detail missing in a doc that does not rely on narration to fill in the blanks.

On the whole, a solid, respectable fairly fulfilling though uninsightful piece of journalism.

I think the greatest thing about this film is how it really shows the audience the future while the people in the film have no idea what is coming around the corner.

We get a real sense of what is to come early on when Tuzman comes back from a meeting trying to raise capital. He bitches about how he got ripped to shreds by one investor (you have no project experience etc... etc..). It's a very telling sign.

and it is amazing to watch how Tuzman was duplicated over and over again by several people who just threw money at a phenomenon without understanding it. It was an amazing thing to witness and Startup.Com captures it like nothing I have ever seen before.

Add in some dramatic moments, an office break in, a missing lawyer, a ruthless competitor, and a telling firing.. and startup.com is one documentary that will engage you.

Rating 8 out of 10

Main problem I had what this documentary was that it didn't really ever focus truly on anything. It doesn't go into depth with anything. It could had easily put some more focus on its subject, starting a dot com company, or more on the 2 main founders of it.

The documentary really doesn't explain thoroughly what the entire idea and functionality behind govWorks.com was. So the viewers are being pretty much clueless at what the creators of this website are actually trying to achieve and how they think that they can rule the market with their one idea and concept. It's therefore hard to truly distinctive for the viewers what they were doing right and what they did wrong with their concept.

It also doesn't help much that none of the key persons in this documentary very rarely recapitulate or explain anything into the camera. We don't get to see why they made certain choices or even how the website got developed or marketed. or why certain people had to leave the company because they weren't considered suitable enough for the job. Apparently this got shot over the course of about 2 years but the movie is being told and cut in such a way that it actually feels like a couple of weeks. Seems to me that the camera only showed up once for a day every two weeks, or only when a special event or important day got planned. So to me the documentary just doesn't feel like a natural and well flowing whole because too much stuff and time got omitted and it was lacking in focus or detail.

Perhaps this all could had been saved and more interesting if the two main founders were presented as some more interesting individuals as well. They now instead more come across as two inexperienced young guys who have plenty of ambition but are pretty much clueless at what they are getting themselves involved with and the movie really doesn't focus enough on their characters at who they are and what is driving them. Because of this you are not really feeling at all involved with any of them, or their dreams and goals.

It probably sounds as if I hated this documentary but this is far from the truth really. It still remains a good watch because it still has a good subject and it's always fun and interesting to see other people working hard and dealing with all kinds of ups and downs. And there is plenty happening in this documentary, I only wish it all got presented a bit better.

A good enough watch all but it still remains a real missed opportunity, that had far more potential in it.

7/10

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