Privileg

Privilege is one of those `lost' rarely screened masterpieces that always seem to end up on some critic's top-ten list, but you almost never know anyone who has seen the film. It is no wonder no one has seen this film – it has never been available on video (except for crummy bootlegs), it's not shown on television any longer and revival theatres have long since forgotten about it. Why?

Privilege has much more pertinence now than it did back in 1967. Paul Jones (lead singer of Manfred Mann) plays Steve Shorter, a British manufactured rock-n-roll icon, who is shaped and molded into a tool used to sell every product imaginable. In one humorous moment, the British Apple Growers Association, having harvested far too many apples to be sold, hire Steve to do a commercial convincing each British person to eat six apples a day.

To the nation, Steve is a god. A symbol of everything that is pure and good. Steve can do no wrong. Unfortunately, Steve has no mind of his own and is easily led from concert-to-concert, commercial-to-commercial and meeting-to-meeting by his conniving, greedy managers. Everyone wants a piece of Steve. The mere mention of a product from Steve's lips will sway the entire nation's fashion sense – if Steve wears black, the whole country wears black. His managers know this and there is no organization they will not sell him out to.

`The Church', in an act to attract more young members into its congregation, hires Steve to convince the nation's youth to become God-fearing Christians. But, this does not sit well with Steve who is becoming more cognizant of his surroundings through the help of a young artist played by sixties supermodel, Jean Shrimpton.

Privilege, even though rarely shown, is a surreal motion picture every film fanatic and music historian should seek out. With teeny-bop stars like Britney Spears, Christina Aguilera, Mandy Moore, Jessica Simpson and NSYNC sprouting up like so many invasive weeds, Privilege is very worthy of a second look. Hurry, please, before it is too late.

The formerly preposterously rare (two extant prints in the universe) 1967 film "Privilege" has just been digitally restored in its original color and is now available on any DVD sales site.

This matters for several reasons. Firstly, because the film was as prescient as many consider Nostradamus to have been. Its plot, considered so far-fetched at the time that the film was oft labeled science fiction, centers around an increasingly totalitarian government in a first world country that attempts social engineering at all levels, including utilization of pop culture. It's hit on the formula to control youthful rebellion and dissent in general by investing a young pop idol with state-sponsored power (more in a minute) as centerpiece of national obsession. EVERYONE cares about this particular pop idol and what happens to him every week, since his act has been designed to attract universal sympathy and diffuse caring about one's self and one's own troubles. I'll not reveal how because the strange design of the first tour of his that viewers see is a revelation within itself.

What he says, what products he endorses, and how he steers the populace into state-sponsored trends and philosophies is a fait accompli in the film. The government notes a surplus of apple crops, idol Steven is immediately shown eating lots of apples, as now will the general populace. Got religion? Steven now does, and you will too. It always works. You buy what he wears, what he endorses. But what sort of personality would go along with being such a figurehead? And what sort of actor could even pull this messianic stardom off realistically, since the film is made in documentary style? Luckily, the answers are pretty good. The plot centers on the gradual breakdown of this personality, as no one but an insane megalomaniac could keep this up forever, his world of his every action micro-managed by others and every "creative" output predetermined for him. (Not like....now in 2008!) This person hired to quell all rebellion eventually starts to rebel against the state-sponsored "love." And the actor hired to be both this convincing a pop star and soul tormented practically to torpor was an actual rockgod, Paul Jones, the tall, good-looking blond singer of the Manfred Mann group of the mid-60's, if you recall the hearty voice on classic Brit oldies "Do Wah Diddy" and "Pretty Flamingo." "Privilege"'s director Peter Watkins, known for terrifying all of Britain with the first realistic, ultra-violent post nuclear apocalypse film "The War Game," knew how important casting is, despite trade-offs. Paul Jones was of the minute modern, and could convey this fantastical idea of Orwellian government control through a pop star by being a credible pop star known at the time. His co-star, 1960's icon Jean Shrimpton playing the instigation of the star's rebellion, was the most beautiful and famous model ever, at that particular moment in history. The trade-off was you believed them in their roles, even if you didn't believe them as trained actors.

It's not so much that they can't act, more that both leads were directed to be underplayed a la Garbo: you put your own reflections of the proceedings on their visages, in contrast to the freneticism of Steven's fans and the steely controlling of his handlers. Suffice it to say, their roles and performances well hold up today: they are who they play, and they look perfect.

Jones is actually a compelling performer and great vocalist, singing real (as opposed to "movie") rock songs in this film. Pretty good rock songs too: one was covered 25 years later by Patti Smith and Paula Pierce and The Pandoras, which then sounded as modern as ever. Punk legends Chainsaw based their one ballad on the opening scene of "Privilege." And Shrimpton!* Even with purportedly wooden acting, she remains a focus you cannot take your eyes off of. You instantly understand her visual domination of the first half of the 1960's and her incontrovertible allure.

In fact it all holds up pretty well today, and the film appears far more tellingly intelligent than it did when it was released and reviled enough to force its director to move abroad. It's been a lost cult classic ever since 1967, and, with the recent release of Brian Wilson's lost "Smile" album, finally completes gaps in the best of pop culture from the 1960's, ironically so with its very indictment of pop culture manipulation gone totalitarian. "Privilege" feels more real and works better today in 2008 than when it was released forty one years ago. Check this treasure out! *Her photographer mentor/lover David Bailey and she were heroes to my generation, for being their own personae and successes to boot: the "one of ours" syndrome. A wrongly ascribed shyness was assigned to this, her one acting role. In front of the still camera she was as extrovert as you can get, confident, dazzling and compelling. I'm a still photographer, and I know what it takes for model to project: something from within beyond the interaction of mere direction.

She was ultra-successful, but not well remunerated, as the book "Model" which explored the various decades of the profession pointed out (only models after the mid-70's became millionaires as the business changed along with the agencies and licensing practices.) She even verifies this, without bitterness. Folks question why she seemingly dropped off the face of the earth (Cornwall, actually.) Lastly, people who were successful in their aspirations but not necessarily in finances oftimes think in terms you might not suspect: I've done it all firsthand, I was at the center of the hurricane's eye, I don't need to continue immersing myself in this business anymore and pretend to go along with the changes in fads; I can happily go away and be at peace. This just makes heroes like Shrimpton, (and little known photographers like me) artists, not artiste manques.

Peter Watkins-directed mockumentary about a pop star whose fame is engineered by the government. Paul Jones gives a wonderful performance as Steven Shorter, possibly the most famous man in Great Britain. We watch his daily exploits as he's followed by a documentary crew that also narrates. Although Shorter is clearly in the vein of a "mod" from the mid-1960's, the film has aged quite well. The original songs are great ("Privilege(Set Me Free)" was covered by Patti Smith in 1978) and the scenes of Shorter leading a fascist-like rally are still eerie (perhaps an influence on the film PINK FLOYD THE WALL?). Another great scene deals with Shorter being conscripted into writing a Catholic rock song, which anticipates how the organized Christianity of today tries to use rock as a way of converting people. Definitely worth watching. Hopefully it will finally get a proper home video release.

Set in Britain's near future, Peter Watkins's "Privilege" puts forth a fascinating premise, despite the limitations of both budget and the talent of its leads. Steven Shorter is a charismatic pop star with mesmerizing influence over his young impressionable audiences. His stage performances use violence and brutality to cast him as society's victim, and, with powerful background music, he whips devotees, especially female, into a frenzy. The emotional impact is not unlike the Beatles, who coincidentally were at their peak in 1967, when the film was made. Shorter's opportunistic handlers, however, want to influence the youth of Britain with his cooperation, and, in an unholy alliance with the established church, undertake a campaign to promote conformity and traditional values. However, the campaign's launch coincides with Shorter's awakening desire to break free of his burdensome role and become an individual. In this struggle, he is encouraged by the young artist who is painting his portrait.

The original songs by Mike Leander and rock versions of "Jerusalem" and "Onward Christian Soldiers" are catchy and provide the movie's best moments. Unfortunately, the film's stars do not match Watkins's ambitions. Paul Jones lacks a charismatic presence and fails to convince that he could move millions with his voice and image. Although Jones is only adequate as a dramatic actor, the former lead singer of the group Manfred Mann manages the stage sequences quite well. However, his non-singing dramatics lack depth and are largely expressionless. Although Jean Shrimpton is astonishingly beautiful as Vanessa Ritchie, the portrait artist, her talents as an actress are woefully lacking. Despite success as a fashion model, her lackluster performance herein was likely one reason she has only two film credits.

In support of the two leads, Shorter's handlers and the clergy are convincing, and the film has a fascination that transcends its flaws, which include lazy overuse of narration. The manipulation of religion for political ends is as relevant now as in the 1960's, and combining religious faith with popular music and canny advertising is still a potent mix. Burning crosses, hysteria-induced "miracles," screaming young women with tear-stained cheeks, pounding hymns and anthems, sinister-looking clergymen, police brutality: "Privilege" seems to have been drawn from "Triumph of the Will" and, in turn, later inspired "Pink Floyd, The Wall." An often powerful warning about the evils of mixing church and state, restricting individual rights, and following demigods, "Privilege" remains a flawed work that is definitely worth a look.

Corporate ownership of a rock star...hmm..Singing the message his corporate masters want him to sing...hmmm...Using pop songs to manipulate the ideas and thoughts of youth in the mold that is 'desirable' by 'those in charge'...hmmm Naw, it'd never happen!! Turns out this film was pre Beatles Apple (empire) and it turned out the idea was somewhat 'prophetic' I liked the film..I remember seeing it several times..bought the book, own two copies of the soundtrack. (bought the Who's 'Who Sell Out' the same day...) Neither Paul Jones and Jean Shrimpton were particularly brilliant actors, but they were able to convey the feelings of the time. The late Michael Leanders music is still enjoyable and interesting..check out the film's version of 'Onward Christian Soldiers' Overall, I would like to see this film again!