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Although constructed around "swinging " London this tale of futility in the pursuit of happiness endures. Oliver Reed will come as a surprise to most people who would not have thought the latter day hell raiser could deliver such a sensitive performance as the central character Andrew Quint.

A successful advertising exec Quint belabours the notion of a simple life and eschews the trappings of his current situation ( both professional and domestic ) to work at a small literary magazine with a friend from his days at Oxford. These trappings include two mistresses and an ex wife. The scenes with the mistresses are perhaps the least pleasing of the whole film.

"I never really saw the money anyway, it came in and went out ; if I felt like being successful I'd go and buy a new shirt"

A series of symbolic events unfold ( most notably a public school reunion and the pointless death of his new girlfriend )which only serve in Quint considering joining an equally exploitative competitor to the ad agency he quit at the outset.

There were so many good British films made in the 60s ,that you rarely hear this one mentioned .Thou,it is a worthy film and is comparable to 'Performance' and 'Women in Love' as one of the best films of the era.It's about a Business executive who has to re-think his life and relationships for what they are worth. Orson Welles is great as his creepy Boss and all of the female actors who play his many girlfriends did a very convincing job. The Dream sequences are very LSD inspired.

If you like it also See 'The System' by the the same filmmaker.

Universal like many other American film companies came to London in the sixties.Films like this made them retreat back to Hollywood.Pretentious at best boring at worst.All of the leading actors died an early death due to one form of over indulgence or another.

Irrespective of any reviewer opinion, every viewer interprets what he or she sees hears or any scene , or entire narrative moves us to bring our own personal feelings, descriptive explanations and possibly some level of final personal outcome , verbalised on to this page ! We well remember Oliver Reed was a complicated character and possibly in real life portrayed various personal characteristics in the presence of some folk , which would be totally different for other people ? The British class system in the 1960s ( and to some extent due to some enbarrasment less so in rhe 2000s ) was horribly egocentric and to the uninitiated unfathomable ! One very weird example was the POUNDS SHILLINGS AND PENCE eccentric system of payment ! I never did fathom the illogicality of SIX PENCE ( which was a single coin partially made of silver ) which as seen in the supermarket as 6 D !!! That alone sums up BRITISH ecentricity , and then pile on top of that the egotistical garbage referred to by Orson ! ( a good exammple of a man unafraid of risks, however much danger might lie in wait to snare him ? This film (movie for those of that preference ? ) goes to a lot of trouble and the actors do the script justice in their portrayals of the trials and tribulations of overgrown children that could not come to terms with their own adulthood ! I was lucky enough to have a week of work on one of Winners comedies ! This serious narrative seems to show him as very competent and well directed by him. Whether true or not regarding Orson directing his scenes, I have no idea ? I could not discern any difference in style or aristic application ? So, for me that remains unknown. As I try to say at the start of this review, and in addition to that , i do feel this entertains and even educates , albeit entreched as it is in a time and space now of historical interest ? Bearing in mind many Brit eccentricities still stick like gooey glue which refuses to be killed off !

Another 1960's collaboration from director Michael Winner with actor Oliver Reed, I'LL NEVER FORGET WHATS'ISNAME has an obvious and incredibly intended message from the get-go as Reed, a young and successful ad man, comes to work wielding an ax, destroying his own desk before quitting to his literally big boss Orson Welles, who, with every significantly-spoken one-liner, represents the evils of commercialism...

The movie feels like either a direct sequel to an original story showing how Reed's Andrew Quint became a success or that it started twenty-minutes in... Either way, with so much anger towards this occupation right off the bat... or ax... the writer has more things to say than the characters...

In this case Peter Draper of Winner/Reed's first and overall greatest joint, THE SYSTEM aka THE GIRL-GETTERS, which took time to flesh-out Reed and his cronies strategically chasing girls...

Not much different in Reed's specific case: while he quit a lucrative job for an old position writing for an indie magazine, he still loves (and is loved by) the ladies, including separated wife Wendy Craig, seductive lover Marianne Faithful and this film's innocent ingenue Carol White...

Who's the best thing going here... the POOR COW starlet playing a kind of comparably naive and ambiguous witness (the jerks are jerks and the good guys perfect idealists) for both Reed and the audience as director Winner... using surreal/psychedelic montages and flashbacks popular in this era, herein showcasing London's Swinging Sixties... traipses through a partial mind-trip sporadically weaving in and out of reality...

Before ultimately finding a genuine plot-line when Reed, forced back into working for the monopolizing Orson, finds his revenge by making a loaded, telegraphed thus predictable commercial in a counter-culture study that's often easier on the eyes (creative/intriguing visuals) than ears (forced/contrived dialogue).