Der 25 Millionen Dollar Preis

... and that is really no surprise since this film was written and directed by Norman Lear, architect of so many hit TV shows in the 1970s.

Bob Newhart plays Merwin Wren, a tobacco executive who pitches the idea of giving 25 million dollars to any town that gives up tobacco for one month. He figures this will redeem the image of the tobacco industry, and what town could get every smoker to give up smoking for a month?

Enter tiny town of four thousand, Eagle Rock, Iowa. It lost a major employer and people are leaving town. The military has said that Eagle Rock is at the top of the list to receive a new missile manufacturing plant, but they have to spruce up the town's infrastructure first. But how, with a diminishing tax base? So, encouraged by the town's preacher, Clayton Brooks, the town takes the pledge.

Wren's job is on the line if Eagle Rock succeeds, so he goes to the town to try and get just one smoker's foot to slip. Meanwhile, tobacco withdrawal hits the entire town hard with comic results. If you've ever watched a loved one go through such withdrawal, this will look familiar to you. The first half of the film is about the comic attempt to stop smoking. The second half is about how easy it is for greed to set in once the town becomes famous and is making just about as much money from tourism as it hopes to make from the tobacco company if it succeeds.

The film is classic Lear as he lampoons just about everything - men of the cloth, men of medicine - they were all men back then, marriage, big business, right ring groups that see Communism everywhere but really just want to be authoritarians themselves, and news anchors back when they were actually respectable and weren't just talking heads.

The billing of the cast is really odd in retrospect. As expected, Dick Van Dyke is top billed. But second billed is...Pippa Scott? She doesn't even have that big a role in the film! And Bob Newhart, who was really great at playing the slimy little weasel here is bottom billed!

I'd highly recommend it. It is certainly one of Dick Van Dyke's better film roles and you get to see Norman Lear at work just as he was becoming famous.

There is a lot more to this movie than initially meets the eye. The obvious humor is good enough, but the social commentary that is wryly interjected makes this a funnier movie the second time around. There is a lot of satire about the media, the tobacco industry and organized religion.

I can't be completely objective about this movie. It was filmed in my home town when I was 9 years old. My parents, grandmother and step-grandfather and LOTS of people I know are in the crowd scenes. One of those little fuzz balls in the back ground is me, but alas, Hollywood never called <grin>.

Norman Lear, Dick Van Dyke and many of the other cast members returned to Greenfield, IA for the 30th anniversary celebration. Norman Lear mentioned that the idea for "All in the Family" was rejected by the networks. They never felt that the program would fly in middle America. His experience with the good people of Iowa during the filming reinforced his belief that "All in the Family" would be a hit.

Watching this movie gives a glimpse into what was to become the genius of Norman Lear. I don't think it is one of the world's all time great comedies, but it is certainly worth a look - or perhaps two.

I can't understand why a film with such big names, both in front of and behind the camera, is not available on DVD. Is there a conspiracy? Does "Big Tobacco" not want anyone to see this? I understand this is a "niche" film, but c'mon, surely there is a small distributor willing to pick up the rights and get this into the hands of the people? Dick Van Dykes name alone should be enough to warrant a release, along with Bob Newhart and Norman Lear. I guess that unless there are some big, firey explosions or gratuitous nudity (not that there's anything wrong with that)then something isn't worthy of a DVD release. This is a well-acted and scripted satire of the culture of smoking and gives great insight into how smoking was treated 35 years ago.

I came across this film on BBC2 late at night one time only in the early eighties. I've never seen it again, and I would love to. There are moments in this film which will make you wet yourself laughing. Puppy on the pavement anyone? If this movie ever shows up on your TV schedules, set the video, pop open a beer or five and watch a totally underrated classic. Dick Van Dyke makes up for his horrendous "Gawd bless yer, Mary Poppins" accent with this one movie. Watch it - and any TV schedulers out there who can get this on British TV again, DO IT!

Knowing full well that it could never happen, a major tobacco company offers a multi-million dollar prize to any town in the USA that will quit smoking for an entire month.

What the company doesn't expect is the little town of Eagle Rock, Iowa, and the Reverand Clayton Brooks leading the distressed town to prosperity with the much needed money as incentive.

The film, the work of TV sit-com legend Norman Lear, is a savage satire of the American tobacco industry, as well as the TV news community (Comic Ray Goulding appears in one scene as "Walter Chronic" in a parody of TV news anchor Walter Cronkite, with a florescent lamp behind his head, forming an angelic halo).

Many people in the film later went on to become notable television actors, and it's a delight to see how people become so easily unhinged when they're deprived of their nicotine fix (this from a happy non-smoker)!

Bob Newhart plays an odd villain in this film. A strange role for a man so associated with playing meek roles is cast as a rather icy consultant for the tobacco giants.

An underrated film that is worth another viewing, if only to have a snicker at the tobacco industry or see the town of Greenfield, Iowa used as a backdrop.