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Based on the best seller by Harold Robbins, this tale of ruthless tycoon Jonas Cord Jr. is no doubt the apparent life story of Howard Hughes. Though the raunchy sexual escapades in the novel have been all but dropped, this was considered very adult and daring at the time of its initial release in 1964. George Peppard plays Jonas Cord Jr. In the first opening scenes, we're treated to a young carefree Jonas with little on his mind except sex and thrills. This soon changes when his father dies of a sudden heart attack and leaves Jr. his vast holdings. Jonas takes dad's ample assets and sets his sights on multiplying everything in as quickly and as calculatingly a manner as possible. He also thinks nothing of toying with his late father's sexy young widow, Rina played by Carroll Baker. He buys her out and sends her packing. Alan Ladd is longtime mentor & friend Nevada who watches these shenanigans from the sidelines and cleans up the mess. Elizabeth Ashley is wonderful as Monica, whom Jonas marries, only to neglect when he tires of her desire to become a mother. Robert Cummings is very effective as a slimy agent, and the always outstanding Martin Balsam is equally as good as a Harry Cohn like studio head. Martha Hyer, who usually plays cool well bred blondes, is surprisingly convincing as call girl Jennie Denton. Small parts are very well played by Leif Erickson, Audrey Totter, and Lew Ayres. Great musical score by Elmer Bernstein, and terrific photography by Joseph MacDonald. This movie is like having a television mini series rolled into a 2& half hour movie.

The wealthy family saga has always been an audience's favorite:think "giant" (1956) or "written on the wind"(same year) or "home from the hill"(1960,which featured George Peppard too).The genre became essentially a TV show afterwards,the likes of "Dallas" and "Dynasty".Today,it has almost died down.

"The carpetbaggers" is very unlikely story of a tycoon who pushes the others out of his way and whose heart of stone nobody can break.Add the de rigueur childhood trauma -which,as anyone past infancy should know,explains everything!Around him , a bevy of beautiful women :Caroll Baker,as his attractive mother-in-law(!)Martha Hyer as a would be actress,and Elizabeth Ashley as his deceived wife .Alan Ladd plays a movie star down on his luck ,because of the coming of the talkies.It's his swansong and his last scene with Peppard is impressive.So impressive we could do without the implausible mushy epilogue which follows.

George Peppard is extremely good and it's his performance that saves the movie from tediousness.As for Edward Dmytryk,his best works("the Caine mutiny" "the young lions") were behind him and what came next would be disastrous(notably the western "Shalako" with Brigitte Bardot and Sean Connery)

Adaptation of Harold Robbins' bestseller, about an egomaniacal Howard Hughes-like tycoon into airplanes, making movies and womanizing, comes to the screen without too much timidity; however, this "adult entertainment" is full of grown-ups acting like spoiled children (it isn't so much a Tinsel Town wallow as it is a bubbling cauldron of reckless immaturity), resulting in a camp melodrama that you can't tear yourself away from. George Peppard is the stony-faced tyrant who runs (and sometimes ruins) the lives of everyone in his path, and his plastic-formula panic is nearly funny; Elizabeth Ashley is the good girl he marries; Alan Ladd (in his final bow) is a faded cowboy star; Carroll Baker and Martha Hyer are lookalike starlets; Robert Cummings is a smarmy agent; Martin Balsam is a studio mogul on his way out. The whole tatty enterprise smacks of artificiality, with ugly sets and ridiculous character brawls, and yet one watches nearly hypnotized by the scandal sheet-styled, B-movie glamor. **1/2 from ****

On one of the Star Trek feature films Spock refers to Jacqueline Susann and Harold Robbins from his vantage point in the future as the 'old masters' of 20th century earth literature. Is that a frightening prospect or what?

One of the earliest of master Robbins works to get to the silver screen was The Carpetbaggers. It's a novel about a young industrialist whose like a tornado in his business and personal life, destroying everything in the path of Jonas Cord, Jr.

George Peppard is the younger Cord, based on Howard Hughes as you will know within the first 15 minutes of the film. Peppard is singlemindedly determined to outdo his father, Leif Erickson in every way conceivable. Erickson dies at the beginning of the film leaving an industrial empire to Peppard who rules it 24/7.

There's also a young wife Erickson left, Rina Marlowe played by Carroll Baker. Think of Baby Doll grown up a bit and you have Carroll as Rina.

The novel was an immense bestseller in its day and had a pre-existing audience so there was no way it was going to flop commercially. Knowing that is what attracted a very good cast of players to support Peppard and Baker who give some really good performances. My favorite is Robert Cummings as the sly actor's agent who doublebangs Peppard in a business deal and then attempts some blackmail. He is truly a slimeball.

Of course you can't talk about The Carpetbaggers without talking about Alan Ladd. He plays Peppard's friend and confidante Nevada Smith, a cowboy who Erickson takes on to mentor young Peppard. And he does very well in the part.

Alan Ladd's wife Sue Carol was his agent and managed his career. Or mismanaged it in one sense. She never let him gracefully transition into good character parts like Nevada Smith as so many of his contemporaries did. She insisted that he had to be the leading man as he was in his big box office days at Paramount. It's too bad Ladd didn't live to see the good reviews he got even from critics who trashed The Carpetbaggers.

How good was it? Well if it was bad, I doubt a Nevada Smith movie would have ever been made.

Ironically Ladd was also in a cast with Robert Cummings and Lew Ayres both of whom transitioned into character roles and got work the rest of their lives.

The Carpetbaggers is trashy, no doubt about it. But it gets a good production from a good cast, a mixture of old and new Hollywood of the period.

When a film is based on a Harold Robbin's novel, it's pretty clear that the story isn't going to be about Amish furniture building or love among the hollyhocks. His brand of fiction is usually racy, tawdry and more than a little tasteless, yet readers lap it up, page after page, book after book and moviegoers have lapped at several films based on his work. Unfortunately, since it was 1964, not all the dirt hits the screen this time around. Peppard is the ne'er do well son of a chemical company president who, when his father drops dead in mid tongue-lashing, proceeds to boss everyone around and acquire, acquire, acquire! He doesn't just accumulate businesses and wealth, he also likes to collect women, starting with his own step-mother (Baker) a girl he dated prior to her defection to his father. He marries a sassy young flapper (Ashley), but soon enough is neglecting her, turning her into a clinging nag. He becomes involved in the aeronautics industry and the movie business as well, all the time burning out the men and women around him who do most of the dirty work. Eventually, it takes a wake up call or two to make him see what he's become, but it may be too late for him to change. Peppard gives a very one-note performance. He is great at the forceful, demanding and cold-hearted aspects of the character, but offers no warmth or buried kindness that can allow the audience to care what happens to him. (As the film progresses, he is outfitted with ridiculously made up eyebrows that give him an extra-fiendish look!) Ashley is extremely attractive in a variety of Edith Head concoctions and is the epitome of patience as she lives through Peppard's humiliations. Baker also looks smashing in a wide array of Head's silk robes and slinky evening dresses. Both women have incredibly distinct voices and deliver quite a few amusing and/or suggestive lines of dialogue in their own special way. Several solid and professional actors give decent portrayals as well. Erickson is appropriately tough and overbearing as Peppard's father, Ayres is low-key, but effective, as Peppard's put-upon attorney and Cummings is deliciously slick and sneaky as an opportunistic talent agent. Other good work comes from Ladd as a friendly father figure with a past, Balsam as a cocky studio head, Hyer as a hooker-turned-movie star and Totter as a kindly prostitute. The whole film is lavishly appointed, beautifully scored and full of eye-popping sets, costumes, cars and furnishings. What's ostensibly bad about the film (the tacky storyline, the tart, suggestive dialogue, the unbelievability of the situations) now makes it that much better for an audience that delights in flashy, showy Hollywood cheese. If it had been made only a couple of years later, it could have really been a whopping piece of sexploitation. As it stands, it's more of a tease than anything, but it holds definite rewards for those in the mood. Ladd (who clearly shows the ravages of drink and drugs in this film) would be dead of an overdose within a year. Ashley (who later married Peppard in real life) soon gave up her promising start for about 5 years and never really regained her momentum entirely.