The Roy Rogers Show

I just picked a copy of a joint biography of Roy Rogers and Dale Evans and the story behind the television series was an interesting one.

Both were winding up their contracts at Republic Pictures where they didn't make much money from the studio itself. Herbert J. Yates ran a pinch penny operation to say the least. Their money came from Roy's shrewd business sense and merchandising of the Rogers/Evans name. But they decided to get into the new medium of television.

The problem they foresaw was Yates selling or leasing their old films for television showing while they were making new product. So Roy and Dale had to go to court to enjoin Yates from selling the films so as not to compete with the weekly half hour western show they were planning. The films eventually made it to television, but not until after the series went into syndication. By that time Republic Pictures was no more.

I certainly remember the show as a kid watching it. It was little more than an extension of the films. No doubt existed that Roy and Dale would rout the bad guys in the end.

Roy operated out of the Double R Bar Ranch and Dale had her own business, very advanced thinking especially for folks as conservative as these two were. Instead of a saloon she ran a small diner type establishment for travelers who were going by car or horse.

What I remember best was Pat Brady though. He was a funny guy who was a friend of Roy and Dale, but he was more of a hindrance at times than a help. Roy had the patience of Job with him, but Dale would really get exasperated at times.

Pat didn't ride a horse, he had a jeep which he named NellyBelle. The jeep I swear had its own personality. One thing you could always depend on, that in a crisis that jeep would always let you down. Pat had his own swear oath, a G rated one to be sure. I've never heard anyone else use the phrase 'mustard and custard' and it was usually directed at that cantankerous jeep NellyBelle.

Roy's show ran for about six seasons and by that time the western was becoming more of an adult enterprise for television as well as the big screen. Still I do have fond memories of it and I even use Happy Trails as my way of saying goodbye.

Despite what one reviewer said, the Roy Rogers TV show was an excellent show for us kids in the 50s. If that reviewer did any research he would see that people in Texas, Oklahoma, Nevada, California, etc did ride horses for ranch work and in their daily lives, with cars, including Jeeps being driven in the same era.

As for shooting guns out of the hands of outlaws instead of killing them, that was simply role modelling for kids. The Lone Ranger did it; so did Roy Rogers. It was about values. Disarming an outlaw was more important than killing him. It tried to teach children that the value of a life was important. Respect and dignity were valued. Yes, these were all fantasy shows with unrealistic concepts and ideals, but so are the Star Wars movies.

The violence displayed in today's society is more associated with the TV shows and movies shown decades after the 50s. Perhaps, if those 50s values had continued on into the 60s and 70s, instead of the violent 'reality' displayed on TV and in the movies that became the standard, America and the world might be a better, safer place today. I say, "shame" on the entertainment industry for promoting the violence to children on TV, in the movies, and in the music that has become today's norm.

Not to be derogatory, but I always wondered why Roy Rogers was the King of the Cowboys and John Wayne wasn't. What WAS John Wayne, anyway? Oh yeah, The Duke. Oh well. I guess it was because Wayne couldn't sing with the Sons of the Pioneers, although Wayne did sing a little in "Hatari" and didn't have that bad of a voice... but I digress.

Who could resist Roy Rogers' charm? I mean, he was the nicest guy in the world. He even smiled while he was roundin' up the bad guys after they'd been bested.

Dale had the best post-menopausal vibrato I'd ever heard after she got a little older - but she was Roy's partner and could pull her gun on an ornery desperado as fast as any of the ranch hands.

Roy had Trigger (horse) and Bullet (dog), but, Pat Brady had Nellybell (a jeep). Pat Brady was played by Pat Brady, just as Roy Rogers played Roy Rogers and Dale Evans played Dale Evans. Were there any actors in this series who played anyone other than themselves? I mean, did Trigger and Bullet even have different names than their stage names? Pat was a great comedian - goofy face and lovable. A great sidekick for Roy.

And of course, Roy and Dale sang "Happy Trails" at the end of each show. That right there was worth the half hour watch.

Oh how I wish THIS would show up in reruns! This and "Lassie" (with Tommy Rettig) were my favorite shows as a kid, in an era of great kiddie shows. In my little-girl eyes, Dale really had the perfect life--she got the horse AND Roy! It didn't matter what the plots were; they were basically all the same anyway. But there was something about Roy and Dale that was very appealing, and Pat and Nellybelle were fun too. One nice thing about it was Dale was not a damsel in distress; she was Roy's partner, and although secondary, she did her part to help him get the bad guys. ["Annie Oakley" had a female lead without a male costar, except for her kid brother. I think these two shows helped contribute to the rise of femininism in the 60's.] Every kid knew "Happy Trails" by heart, and Roy and Dale sang it right to us at the end of every show. Wonderful memories!

This show was already in Saturday morning re-runs when I first watched it. And, I loved it!

The "good vs. evil" plots might seem corny, by today's standards. But, we have to remember that this was produced during comparatively simpler times. When morality was just as black-and-white as the film stock the studios used.

Furthermore, the hero and heroine practiced what they preached! Nor did they preach using four-letter words. Unlike, say, Dennis Franz on NYPD BLUES.

Last, but not least? This was not a "steampunk" Western.

The fictional city in which Roy and Dale made their home was contemporaneous with the shows' audience. It's just that the locals maintained a 19th-century ambiance for the tourist trade, similar to Virginia City, Nevada. So, the mixture of "old and new," especially modes of transportation, was most definitely _not_ anachronistic!

In short, I am unalterably convinced that this show should be praised, rather than condemned, for the beneficial values it tried to instill in its mostly young viewers. That some of us might not have grown up to live by those values is--to paraphrase Shakespeare--not the fault of this show's stars. But, of ourselves.