Toast of the Town

Ed Sullivan always had brilliant timing. He came along as a gossip columnist and writer for the New York Daily News, as people were starting to tire of Walter Winchell. And he basically chased Winchell from his seat at the top of the newspaper world with his "Little Old New York" columns.

But also, at that same moment, television was in its infancy, and someone had to create programming for people to watch. Sullivan was a smart choice to use as a host, as he was already known by and equally aware of most of the stars of the day. So, he could easily cull performers to appear.

"The Toast of the Town," as the show was first called, eventually to be named after the host, was to be a showcase of the acts that were worthy of attention. And Sullivan, like the maestro he was, orchestrated every episode to provide something for every family member: comics, music, a performance from Broadway, something from Carnegie Hall or the Metropolitan Opera, a novelty performer like a juggler or acrobat, an act that appealed to the kids. It was the very definition of "Variety."

But beyond the performances of the day, Sullivan also frequently brought in politicians, sports figures, news makers who weren't in the entertainment business and did brief softball interviews with them, which made the program not just a variety show, but a record of what was going on in the country at the moment of that episode's airing.

The program was the original "Must See TV" and was popular right from the start, but Sullivan himself was parodied for his stilted delivery and rigid appearance on camera. Being of good humor about it, he frequently booked impressionists who did impersonations of him as a part of their acts. Notably Will Jordan, who appeared on the program, eventually played the role of Sullivan in the music video for Billy Joel's song "Tell Her About It."

Ed Sullivan was a true visionary, knowing what acts were on the verge of success and giving them the push to launch them into orbit! The down side was he was very strict about keeping the program "family oriented," and as the rock era began with Elvis Presley and eventually The British Invasion, he often forced musicians of the day to change their lyrics, wardrobe, act so that they didn't offend the sensibilities of "Middle America." And performers frequently, if not begrudgingly, kowtowed to Sullivan because they knew what it meant for their careers: Everyone in the United States would see them perform on the program, a literal "Overnight Success."

Eventually, tastes changed, and Fred Silverman, television programmer extraordinaire, decided that 1971 was the year to end the series. Though Sullivan did return for a few specials after the program's cancellation, the window onto this slice of twenty plus years of the 20th Century remains as a document, an historic record of the time, and notably collections of clips from the program have become treasured for their capturing performances of the superstars of yesterday, from when they were just starting their legendary careers.

I watched a video of the Ed Sullivan show. It was entitled "Red, White, and Blue." It was a patriotic compiled tape which everybody in America should own. I was born after the show's cancellation so I never saw the original. But I can tell you after watching this tape, it was probably one of the best television shows of all time. In this tape, they have the great Henry Fonda doing the first Lincoln address. Dame Judith Anderson reciting the Gettysburg Address. Carl Sandburg offers the Lincoln Birthday address and the great Charlton Heston gives the second Lincoln inauguration speech. There are great musical numbers with Dale Evans, the West Point crew, and Kate Smith singing "God Bless America." They also have Joel Grey singing "Yankee Doodle Dandy." Grey's not James Cagney but it's worth seeing. This short video tape is only an hour long from Sofa Entertainment. Now if you are a history teacher, an American patriot, American lover, or just patriotic, this tape is worth the money. I bought 2 copies and gave it to history teachers that I know of. It's also worth buying for your home.

I used to watch this program sometimes when I was growing up. Technically,of course, it is light years out of date--no flashy special effects, no elaborate staging, nothing except a host that acts like either a marble statue come to life, or a cold fish (take your choice!), and singers(pop and otherwise), actors, dancers, comedians, classical music virtuosos (such as then 13-year old Itzhak Perlman) and acrobats simply "doing their thing".

I took it for granted then. I didn't realize that we were sometimes seeing rare, priceless footage that we would seldom, if ever, see again in the future, and that it contained such gems as original cast performers singing the hit songs from legendary Broadway classics such as "My Fair Lady", "West Side Story", "Camelot", and "Man of La Mancha"-in full costume, yet. I always thought, "Well,we have the albums,and there's no reason these segments wouldn't be rerun someday. Besides,we'll have the film versions of the shows,so who needs to be so eager to catch the Broadway performers?"

How wrong I was.

Because, up until the advent of video remastering and restoration, and the invention of the VCR, these shows disappeared, apparently gathering dust in the CBS archives because modern-day programming and technology had made them seem so old-fashioned. Now they are back. Some years ago,Disney had the foresight to issue a video called "The Best of Broadway Musicals from the Ed Sullivan Show", and this priceless tape, which has since been transferred to DVD, contained Julie Andrews singing "Wouldn't It Be Loverly?", Andrews and Richard Burton singing "What Do The Simple Folk Do?", Carol Lawrence and Larry Kert singing "Tonight",Richard Kiley singing "The Impossible Dream",etc. And recently, when Ed Sullivan was broadcast on Nick-At-Nite,not only was Kiley shown singing this song, but we were also given the rare treat of seeing the original Aldonza/Dulcinea, Joan Diener, singing the lovely "What Does He Want of Me", a song omitted from the film version of "Man of La Mancha".

That is the kind of program this was.

It was officially called "Toast of the Town", but to most of us it was simply "The Ed Sullivan Show." If I recall correctly, it came on Sunday nights, in glorious black and white. We always looked forward to seeing his show. Sullivan himself was not much to look at, in fact it is safe to say most would consider him 'funny looking.' Nor did he have a particularly good speaking voice. One of his catch phrases, 'we're going to have a really big show' came out 'a really big shoe.' That's the way he pronounced words. But regardless of his personal lack of charisma, Ed Sullivan knew how to bring in the big stars.

One of them was Elvis Presley before he became wildly popular. In fact, being on the Ed Sullivan show was perhaps the biggest springboard to his success. But there was a problem with Elvis, his hips moved just too much, were considered far too suggestive for this family program, so the TV cameras showed Elvis only above the waist.

Ed Sullivan also got the Beatles in the early 1960s, when they were still relatively unknown in the USA. I don't know if he was the first, but his show certainly went a long way towards introducing America to this group from England. And the rest, as they say, is 'history'!!

I must say that I have become immersed in watching reruns of this awesome television classic as of late. Everything about it is great. It is my opinion that highlights of its series run include guest appearances by Elvis Presley, The Beatles and The Doors. Ed Sullivan was always a truly great and cordial host and it's very easy to see why this show is so fondly remembered even today.