Shopkins

At night when POP can't show adverts in the UK they show this side by side during every break as filler. A show made to promote the shopkins toys. It's as shallow as it sounds with no redeeming qualities. I get that it's aimed at kids so content is dulled down, but the shows it sits alongside are miles better by comparison.

1. The voices are high pitched and annoying- to the point where it hurts your ears. 2. The episodes are too short and plots end abruptly mid episode. 3. Over reliance on corny jokes- instead of anything original or creative. 4. The animation is ugly and horrible- honestly they would be better off showing the actual toys being played with like those Youtube toy channels. 5. There are miles better shows made from kids toys or games concepts. The writing here is lazy- uninspired and dull. 6. There's no direct link to the shopkins toy line, and characters are very underdeveloped. 7. The phrase ' check you later' doesn't work when POP shows five episodes in a row as filler. 8. When you see the toys the show kind of makes sense but really, just stick to making actual commercials. Or make longer episodes of this, as it stands the overly materialistic nature of the characters and shallow depth to this is an insult to animation- Angry Birds, My Little Pony, Cars and other toy based franchises did it right. Avoid at all costs!

2 stars for the catchy marketing jingle that just says Shopkins twice.