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Fate played a strange joke with Airborne Forces officer Vladimir Mendin (call sign "Mendel"): his whole life is spent among women. At home, three daughters seized power from him long ago, and there was almost no room for vests on the hanger between the dresses. One fine day, Mendel's life becomes even more "pink" when, according to the will of the deceased general, he gets a successful wedding salon, which is run by Lena Zhukova, a convinced bachelor. And everything would be fine, only the general's widow and her new boyfriend seriously decided to take away the salon.

Mara is a former stripper, showy and far from being the dumbest. She will soon turn 30, and from this she is experiencing an acute crisis of self-realization. To prove to others, and first of all to herself, that she is capable of something more than baring herself in public for money, Mara decides to become a business woman. She begs her longtime sponsor, Yurich, to give her control of the beauty salon, but he has other plans for her. Eventually, Mara becomes the manager of a small and run-down car wash on the outskirts of town. Will she be able to get comfortable in a new role for herself and raise a decaying business from the bottom?

Forty-five-year-old Anatoliy Stolbov has been the head of the village of Ruzskoe for several years. He successfully spends his budget, periodically throwing lavish banquets and performances for the commission from the center. His daughter Tanya left for Africa a year ago to teach Russian, and he misses her terribly. His daughter finally returns - along with a group of Africans who have nowhere to live because of a natural disaster. Stolbov does not want to receive guests, but then a commission from the center arrives. Tanya introduces the Africans to the commission and says that, on Anatoliy's initiative, their village is participating in an international mutual aid and resettlement program. The commission praises Stolbov and promises to allocate money for the development of the program. Therefore, Stolbov and the other villagers are forced to tolerate exotic guests. But when Anatoly learns that Tanya is going to marry an African, his patience comes to an end.

Maks and Nastya, a young couple on the verge of a relationship crisis, are faced with a series of mysterious events. After a head injury, Maks loses his memory, and Nastya disappears without a trace. While trying to understand what happened, Maks faces a number of dangers, including the pursuit of criminals, hallucinations and revelations from the past.

In the small Armenian town of Berd, the builder Simon dies. He lived a long and very eventful life. Simon is known to the townspeople not only as an excellent bricklayer and roofer, but also as a womanizer, who received the nickname "gentleman", from the Armenian "jan", "my soul". Four lovers of Simon come to the coffin, four women whom he once made happy - Silviya, Eliza, Sofiya and Susanna. Simon's wife Melaniya reconciles with former rivals, and together they remember Simon, a man who knew how to give women not only gifts, but also a little happiness. Simon receives forgiveness from all his women, and they put in his coffin those memorable gifts that he once gave them. Life goes on.

Millionaire blogger Olga Malinovskaya and her husband, blogger David, are placed under house arrest in a remote village where they are registered, and are left without phones and Internet for tax evasion. Producer Artur advises to figure out how to neutralize the bracelets that bloggers are required to wear and escape to Belarus, from where he can ship them to Mexico. All attempts to escape fail, but the investigator tells the bloggers that if the locals write positive characteristics on them, he will transfer them back to a luxurious Moscow apartment under house arrest. Attempts to integrate into rural life are beginning to radically change their lives and values.