Turn anonymous traffic into identified researchers. Understand what they care about. Then deliver experiences and campaigns that actually convert.
Great experiences start with connected data.
Alchemist Engage takes your audience insights to the next level. When every campaign is powered by real-time behavioral signals and intelligence, you can directly engage defined segments with tailored, personalized content.
Turn insights into action. Precisely target and activate the right audiences, deploy omnichannel engagement campaigns that resonate, and deliver personalized content recommendations.
Precision targeting from real behavior
Activate segments by topic interest, depth of engagement, institution, lifecycle stage, & more.
Personalize everywhere
Deliver the right messages & recommendation to each reader.
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Move needles you
can measure
From calls-for-papers to renewals to event sign-ups, tie outcomes to campaigns.
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Reach readers when they’re active on your site. Target specific audiences with specific forms or messages on specific pages.
funnels
Create powerful marketing touchpoints based on nuanced filtering. Drive subscriptions, event registrations, membership, and sales, by targeting your audience at the right time and place.
Launch multi-armed bandit campaign variants within live engagement campaigns to test messaging and optimize performance.
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Uncover new opportunities for sponsorship & advertising partners by topic. Brighten signals around emerging trends, oversaturated topics, & content gaps in your library to monetize your audiences.
Track which touchpoints are driving results and resolve attribution with complete data and campaign UTM parameters.
display ads
Create personalized and highly targeted display ad campaigns, and see which ads are converting in real-time.
& reporting
Prove the effectiveness of your campaigns and make data-driven decisions based on real-time performance.
Spend less time pulling reports and more time acting on important insights. Alchemist does the heavy lifting on audience insights and content intelligence - no data scientist required!
Explore how Hum clients are using Alchemist intelligence
to get more effective campaign results.
Being able to target readers based on proven topic interests has focused our marketing efforts for calls for papers and made it easier to reach the right researchers, at the right time, with the right message
Erin Ganley
Director of Marketing Strategy & Partners