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G2 Weather Intelligence

G2 Weather Intelligence

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Dome of Doom?
When the forecast becomes a public health event — and a retail demand signal simultaneously.
 • Paul Walsh
From Desert Storm to Duracell: What Military Weather Intelligence Taught Me About Marketing
Why the weather forecast — not the calendar — should drive your marketing activation.
 • Paul Walsh
The Heat Is On. The Fourth of July Window Just Got a Lot More Interesting.
What the latest outlook means for retail demand, consumer spending, and public health.
 • Paul Walsh
El Niño Declared. The Holiday Playbook Just Changed.
What history tells us about El Niño winters — and what retailers should be doing about it right now.
 • Paul Walsh
Your Markdown System Doesn't See the Weather Coming
Weather changes what consumers will pay. Most pricing models don't fully account for that.
 • Paul Walsh
Weather-Optimized Demand Forecasting Could Recover Billions in Lost Margin.
The academic research on weather-optimized demand forecasting makes the financial case impossible to ignore.
 • Paul Walsh
The Blue on This Map is Worth Millions in Lost Summer Sales
Last June was one for the record books. This June the bill is coming due.
 • Paul Walsh
Macy's Had a Great Quarter. The Weather Helped Push It Over the Top.
 • Paul Walsh
The Tailwinds Are Gone. The Headwinds Are Real.
G2 Weather Weekly | June 13 – June 26, 2026 | Paul Walsh
 • Paul Walsh
Gap Had Nowhere to Hide in Q1
The Weather Gave Them Every Chance. The Market Took $1.6 Billion Anyway.
 • Paul Walsh
AutoZone Blamed the Weather. The Weather Isn’t Done With Them.
The Q3 miss was a weather story. Q4 will be too.
 • Paul Walsh
Wrong for the Right Reason
The Walsh Weekly | May 26, 2026
 • Paul Walsh
How to Use NOAA Data to Build a Weather-Adjusted Seasonal Plan in Five Steps
The Most Important Input to Your Seasonal Buy Is Free, Publicly Available, and Mostly Ignored.
 • Paul Walsh
Home Depot, Lowe's, and Target Beat Q1 Expectations. Weather Moved the Needle More Than Tax Refunds.
Two CFOs said weather mattered more than tax refunds. One called it the primary explanation for geographic performance. Neither put a weather signal in…
 • Paul Walsh
G2 Weather Intelligence
G2 Weather Intelligence
G2 Weather Intelligence translates weather into decision-ready financial insight for investors and executives focused on U.S. retail and restaurants.
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