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Origin and history of flaunt

flaunt(v.)

1560s, "to display oneself in flashy clothes," of unknown origin. Perhaps a variant of flout or vaunt. Perhaps from Scandinavian, where the nearest form seems to be Swedish dialectal flankt "loosely, flutteringly," from flakka "to waver" (related to flag (v.1)). It looks French, but it corresponds to no known French word. Transitive sense, "flourish (something), show off, make an ostentatious or brazen display of" is from 1827. Related: Flaunted; flaunting; Flauntingly.

flaunt(n.)

1620s, "act or habit of flaunting," from flaunt (v.).

Entries linking to flaunt

1540s, "flap about loosely," probably a later variant of Middle English flakken, flacken "to flap, flutter" (late 14c.), which probably is from Old Norse flaka "to flicker, flutter, hang loose," itself perhaps imitative of something flapping lazily in the wind. The sense of "go limp, droop, become languid" is attested by 1610s. Related: Flagged; flagging.

"flaunting; flauntingly," 1560s, from a- (1) + flaunt.

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