Research & Insights
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100 Results
Returning Champs Gatorade and AT&T Shine at NCAA Women’s Tourney
The NCAA Women's Basketball Tournament is a great opportunity for brands to drive engagement with a leaned-in audience. Here's who's capitalizing.
EDO Team April 2, 2026 2 min readHere's Who's Winning Big in the Men's NCAA Tournament
The NCAA Men's Basketball Tournament is a great opportunity for brands to drive engagement with a leaned-in audience. Here's who's capitalizing.
EDO Team April 2, 2026 2 min readHow Great Clips and Home Depot Drive Results at the NCAA Women’s Basketball Tournament
NCAA women’s basketball ads drove more impact than the average ad on primetime broadcast or cable, according to EDO’s Women’s Sports TV Outcomes Report.
EDO Team March 23, 2026 2 min readThe WNBA — and Its Stars — Score Major Buckets for Brands
EDO’s 2026 Women’s Sports TV Outcomes Report reveals the top-performing brands, creatives, and events in women's sports TV advertising.
EDO Team March 13, 2026 3 min readThese Brands Are Killing It in Women's Sports
EDO’s 2026 Women’s Sports TV Outcomes Report reveals the top-performing brands, creatives, and events in women's sports TV advertising.
EDO Team March 10, 2026 2 min readEDO TV Outcomes Report: Women's Sports Outperform Primetime Ad Impact for 2nd Straight Year
EDO data shows ads that ran during the 2025-26 NBA regular season prior to the All-Star break drove 3.5x as much impact as the primetime average.
EDO Team March 10, 2026 3 min readNBA Ad Impact is Up 62% YoY — And These Brands Are Leading the Way
EDO data shows ads that ran during the 2025-26 NBA regular season prior to the All-Star break drove 3.5x as much impact as the primetime average.
EDO Team February 25, 2026 3 min readZero‑Click Search Is Here — What It Means for Ad Measurement
Zero-click search is degrading website visits as a signal of ad-driven consideration and intent. Here's how to fill the gap with the right search data.
Laura Grover January 28, 2026 4 min readAnother W for Advertisers: The NFL’s Dominance Continues
NFL ads continued to drive results for a wide range of advertisers during the 2025 regular season — including Arby's, KFC, and Amazon Web Services.
EDO Team January 21, 2026 2 min readThe Magic of the Cup: NBA In-Season Tourney a Win for Brands & Broadcasters
The NBA Cup knockout rounds were hugely successful in driving consumer engagement for advertisers.
EDO Team January 6, 2026 3 min readFrom Gyms to GLP-1s: Weight-Loss TV Ad Performance in 2025
Weight-loss TV ad spend rose 7% in 2025. GLP-1 and connected fitness brands led category engagement, with Hims & Hers, Peloton, and Tonal.
EDO Team December 2, 2025 3 min readCollege Football Ad Effectiveness Up 10% as Championship Season Looms
College football ads drove 4.7x primetime impact in 2025. Mid-season data reveals top brands, winning creative moves, and tips for championship season.
EDO Team October 31, 2025 3 min read