Articles

When I invited Dianna Hetzel of Mer Bleue to join me on The Travel Business Unpacked podcast, I knew we would have a great conversation about her branding. What I didn’t expect was such a powerful reminder of why so many of us end up in this industry in the first place, and why that origin story matters more than we realize.

January is Mentor Appreciation Month, and at Gifted Travel Network, it’s a time to pause and reflect on something we hold deeply true: meaningful growth doesn’t happen in isolation.

One of the best things about the travel industry is how many advisors come from completely different careers. I'm constantly meeting former teachers, nurses, corporate executives, marketing professionals - people who spent decades doing something entirely unrelated to travel before making the leap.

In the travel industry, resolutions are usually some version of “more.” More clients. More content. More destinations. More growth. More time spent growing my business.

After nearly 30 years in education, most people would double down on what they know. But every now and then, someone chooses reinvention over routine. That's exactly what Tracy Husted did.

Every advisor knows the holidays bring a strange kind of contradiction. On paper, work slows down. Fewer client calls, fewer urgent requests, fewer moving pieces to keep an eye on. In theory, this is the moment when you finally gain that extra breathing room — the time you swore you’d use to catch up, organize, or think strategically.

I love these opportunities to talk directly with advisors. But there's one theme that comes up every single time we get into the nitty gritty of working ON your business versus IN your business: Overwhelm.

When you meet Caroline Hollar, you don't immediately think "industry veteran." She's warm, a little self-deprecating, quick to laugh. She's also the longest tenured employee at Gifted Travel Network and one of TravelPulse's 40 Under 40 for 2025. Living proof that you don't have to wait until "later" in your career to shape an entire corner of an industry.

One of the best things about Canva is that it's always evolving—constantly adding new features and tweaking the platform to improve the user experience. One of the worst things? Same answer.

As a travel advisor, one of your primary responsibilities is being an expert in your clients. Sometimes they may have a life that looks very different from yours, and it's your job to understand how their needs may vary from yours or your other clients.

After nearly twenty years running a successful doll-making supply company, Cathy Rowland was burned out. She was not failing, she was fully succeeding... and exhausted. So she did what any rational person would do: She Googled "how to become a travel advisor" and started over from scratch.

In To Sell Is Human, author Daniel Pink describes upserving as: “Doing more for the other person than she expects or you initially intended … taking the extra steps that transform a mundane interaction into a memorable experience.”

Gifted Travel Network (GTN) proudly announces its latest achievement, winning a Travel Weekly Gold Magellan Award. This new accolade brings GTN's total to an impressive 11 Magellan Awards. With hundreds of entries from across the U.S. and around the world, the Magellan Award winners represent the best in the travel industry and salute the outstanding travel professionals behind it all.

The numbers tell a story most travel advisors are missing. According to Skift Research, 78% of households earning $500,000 or more consider travel extremely important to their lives. Not just important. Extremely. Compare that to 60% of households in the $200K-$299K range, and you start to see a pattern emerging.

Future Leaders in Travel is all about bringing together the next generation of advisors and supplier partners (ages 22–40) for professional development, networking, and - since we were in Alaska - plenty of adventure.

Leadership doesn’t happen in isolation. It takes practice, perspective, and a community of like-minded professionals that both supports and challenges you to grow. That’s exactly what Megan Nielsen, GTN's Operations Manager, found at the 2025 Young Leaders in Travel Council presented by the Travel A.L.L.I.E.S. Society.

Last week, the Gifted Travel Network (GTN) community gathered at the Conrad Orlando for the 2025 GTN Conference, a four day event that perfectly captured what we believe makes luxury travel professionals thrive: genuine connection, shared expertise, and collaborative growth.

Brittani's journey with B Luxe Escapes didn't start with industry connections or extensive travel credentials. It began with something far more relatable: a mom who loved planning trips for friends and family, slowly realizing she had a passion worth monetizing. From there, she deliberately crafted a business model that works for a mother of four.

In honor of the 2025 GTN Conference being in Orlando, I felt that this was my big moment to talk about how much there is to learn from Disney Parks about providing luxury-level service to your travel clients.

Stephanie, or SGG as we like to call her, was Gifted Travel Network's #1 top producer for 2024. She's the Chief Experience Officer of Live Well, Travel Often, and her business has grown into something most advisors dream about. However, she didn't start with any advantages - no wealthy network, no travel industry background. Just a side hustle that, in her own words, was taking a lot of time but wasn't lucrative.

Many years ago, on the first day of school, my science teacher gave us this homework assignment: Write down the instructions to make a peanut butter and jelly sandwich. If you haven’t ever heard of this exercise, take a moment to think about what you would write down. Go ahead, I’ll wait…

With Virtuoso Travel being especially top-of-mind this week, I’ve been reflecting on my recent conversation with Matthew Upchurch, CEO and Chairman of Virtuoso, when he joined me on The Travel Business Unpacked podcast. During our conversation, we talked about the meaning of luxury, how it’s shifted over time, and what truly makes an advisor stand out in an industry where clients can book anything they want online in seconds.

Instagram and other social media platforms show us the glossy side of business: a client’s dream trip, a perfectly branded logo, a glimpse of “success.” But what doesn’t often make it to the feed? The behind-the-scenes work that makes that success sustainable. At Gifted Travel Network, we believe the strongest businesses are built from the inside out. That’s why professional development isn’t just a bonus: It’s our foundation.

Imagine spending your career making split-second decisions with millions on the line. While Stuart Marra’s twenty years in the high-stakes world of equity derivatives and risk arbitrage gave him financial success, he felt the absence of what was missing from his life. Things like freedom, creativity, and a sense of purpose that went beyond profit margins.

Life's been a whirlwind ever since we welcomed our little guy, Rowan, this past New Year's Day! I've always been someone who loves to travel, and honestly, I wasn't about to let having a baby change that. So far, we've done a few flights and road trips as a family of three, and I'm here to tell you that it's totally doable.

Sometimes the smallest decisions reveal the biggest truths about who we are as business owners. Robin Hutson learned this the hard way when she named her luxury family travel magazine "Pack Your Penguin" after her daughter's beloved suitcase companion.

Here's the deal: As of today, Instagram officially launched the feature that lets Google and other search engines index content from business and creator accounts. Translation: Your Instagram posts can now show up in organic Google search results alongside all the other videos, news articles, and blog posts. Not just your profile but your actual posts, Reels, carousels, all of it.

We often talk about the mechanics of building a successful travel business: the marketing strategies, the sales techniques, the operational systems. But my conversation with Anna Harrison of Travel Observations on The Travel Business Unpacked podcast recently reminded me that the real foundation of success lies somewhere deeper - in our willingness to embrace discomfort as a catalyst for transformation.

In luxury travel, experience counts. The destinations you've explored, the relationships you've cultivated, the complex itineraries you've managed, these all shape how well you serve your clients. Yet even the most accomplished travel professionals can encounter unexpected challenges when they decide to build and scale their own business. What they may not realize is that selling travel and running a travel business aren’t the same thing.

Jerzy spent years switching between corporate roles, searching for that elusive sense of fulfillment. Sound familiar? Sometimes we need to acknowledge that the disconnect isn't coming from the specific job or company; it's the path itself.

Every time I open social media, there's another post/reel/carousel about AI. Some are helpful, introducing me to new tools and techniques. Others are silly and fun, sharing creative prompts like generating an image of what my dog would look like as a Muppet. But there's also a lot of doom and gloom about how AI will replace jobs and destroy creativity. I’ve heard a lot from travel advisors in particular, nervous that clients can just tell AI where they want to go and generate their own "perfect" itinerary.

The hardest part of any project is naming it. It seems so simple, doesn't it? Just pick some words that capture what you're trying to say. But anyone who's ever stared at a blank document, wrestling with what to call their creation, knows the weight that sits behind those few syllables.

At Gifted Travel Network, we're not just cheering from the sidelines—we're stepping up, showing up, and advocating for the success of our advisors. In addition to my role at GTN as Director of Engagement, I also serve as the VP of the Greater New Orleans Chapter of ASTA - American Society of Travel Advisors, where I have the opportunity to do exactly that.

Have you ever had one of those moments where life hits you from every direction? That was Eysa Portugues in early 2020. After building a solid career in telecommunications and luxury goods, she suddenly found herself laid off.

When it comes to leadership in entrepreneurship, Jen Cochrane, CEO of Gifted Travel Network, shares advice that’s both real and relatable. During a recent Young + Gifted call (that’s GTN’s networking group for advisors and team under 40) she opened up about her leadership journey, how her style has evolved, and the lessons she’s learned along the way.

In honor of Global Travel Advisor Day (May 7th, 2025), I wanted to take a moment to shine a light on our incredible travel advisors and celebrate the amazing work that they do. During our conversation, Shannon and I discussed three key ways travel advisors can lead by example and elevate our profession:

LinkedIn is a great tool for some advisors, especially those who came into this industry from other careers. If you’ve spent years in a corporate role and already have a strong professional network, there’s a good chance at least some of your ideal clients are already on LinkedIn. So, it makes sense to meet them there.

Gifted Travel Network (GTN) announced the launch of "The Swirl: Insights & Inspiration for Luxury Travel Advisors," a weekly newsletter dedicated to supporting travel entrepreneurs and industry partners in the luxury travel space.

In the world of travel entrepreneurship, success stories come in all forms, but few are as inspiring as that of Merry Jennifer “MJ” Markham. A practicing oncologist, MJ discovered that travel was more than just a personal passion - it was a necessity for balance and well-being.

Gifted Travel Network (GTN) distinguishes itself by its deep-rooted commitment to education and mentorship, a philosophy powerfully demonstrated at its third annual Symposium, held March 26 – April 1, 2025. This year's immersive experience took place aboard the Avalon Poetry II river cruise along the Rhône River, beginning and ending in Arles, France.

Motherhood and entrepreneurship—two of life's most demanding yet rewarding paths. For many women, the thought of combining these two paths may seem overwhelming. But for those who take the leap, the rewards can be life-changing.

What happens when a 20-year veteran of the banking industry takes a leap of faith to follow her heart? For Heather Parker, the answer is a successful career as a luxury travel entrepreneur.

At Gifted Travel Network, we believe in the power of collaboration, connection, and continuous growth. That’s why we’re thrilled to bring our Top Producers Club (TPC) together for our Virtual Mastermind Meeting (February 11-12, 2025).

Jen shares her inspiring journey from corporate finance to becoming a top travel advisor. Let’s dive into how she transitioned from managing finances to managing dream vacations for families, and how her passion for travel became a thriving business.

In celebration of January's National Mentoring Month, we’re thrilled to take a moment to express heartfelt gratitude to the incredible mentors of Travel Business University. Week after week, they generously dedicate their time and expertise to support Gifted Travel Network advisors, guiding our members through the ever-changing currents of the travel industry.

The Top Producers Club (TPC) recognizes the network's highest-performing agencies. Million Dollar Advisor (MDA) is a recognition to acknowledge and celebrate the GTN advisors who have surpassed $1 million in 2024 sales.

Trevello World Holdings Inc., parent company of Trevello Canada, the leading host agency in Canada, today announced its acquisition of Gifted Travel Network (GTN), a host agency renowned for its dominance in the luxury travel sector.

In this episode of The Travel Business Unpacked, Meredith Calloway sits down with Emer Coughlin and Dervila Stivers of Celtic Hearts Travel. These inspiring entrepreneurs share how they transformed their passion for travel into a thriving business, becoming top producers in the industry.

Have you ever wondered what it would be like to turn your passion for travel into a lucrative career? For Deana King, founder of King Travel Design, that dream is now her reality. After more than 30 years in the corporate world, Deana found herself longing for something more fulfilling, and that's where her journey with Gifted Travel Network began.

As an extraordinary year comes to a close, we reflect on the incredible milestones and defining achievements that made 2024 a standout year for Gifted Travel Network!

Taking the time now to anticipate and plan for 2025 can make a significant difference in how your business thrives throughout the year.

This past month, two of our Gifted Travel Network advisors were invited to attend a customized Familiarization (FAM) trip to Turkey hosted by Northstar Travel Group and Turkish Airlines.

Print advertising remains a powerful tool in luxury marketing, especially for travel advisors looking to connect with high-end clients.

As travel advisors, the decision to change your business name often comes down to staying relevant, standing out in a competitive market, and modernizing your brand image.

Let's journey through some common entrepreneurial fears and explore how they can transform into opportunities with the right guidance and support.

Here are some essential steps travel advisors can take to support their clients when natural disasters strike.

Gifted Travel Network (GTN) proudly announces its latest achievements, winning two Magellan Awards, recognizing excellence and innovation in the travel industry.

Gifted Travel Network (GTN) is pleased to announce its annual Conference will take place September 7 – 11, 2025 in Orlando, Florida at the Conrad Orlando Hotel.

This year, our strong alliance with luxury event company International Luxury Travel Market (ILTM) allowed us to send a greater number of our travel advisors to ILTM North America, held in Nassau, Bahamas.

Let's explore what a host agency is and how finding the perfect match is crucial for your business success.

This year’s Gifted Travel Network Conference took place at the Ballantyne Hotel in Charlotte, NC, bringing together 200 guests, including advisors, partners, and team members. The theme was Inspire, Innovate, and Integrate.

This dynamic networking group is specifically designed for GTN advisors, partners, and staff under the age of 40, offering unique opportunities for personal and professional growth, collaboration, and fun.

Whether it's the breathtaking fall foliage, crisp outdoor adventures, or unique seasonal events, these destinations offer the perfect blend of beauty and excitement

The travel industry is bustling with various exciting conferences and events, and every year, the list continues to grow. As thrilling as it is to attend these industry events, there is often a big reality check when an advisor returns home and must not only do all the follow-up to maximize their experience but also catch up after several days of being out of the office...

Inc. revealed this week that with a three-year revenue growth of 631 percent, Gifted Travel Network (GTN), the premier host agency for luxury travel advisors, ranks No. 773 on the 2024 Inc. 5000 list.

Gifted Travel Network (GTN), the premier host agency for luxury travel advisors, is thrilled to announce a strategic partnership with Tern, the all-in-one platform revolutionizing the travel industry

In a strategic collaboration within the Gifted Travel Network (GTN), Sandy Lipkowitz of We Make Travel Easy has joined forces with Lise-Marie Wertanzl and her daughter Sterling Wertanzl of Sterling Journeys.

Gifted Travel Network (GTN) is pleased to announce its third annual Symposium will take place March 26 – April 1, 2025 aboard the fully chartered Avalon Poetry II.

From welcoming a new Travel MBA cohort in April to attending the Virtuoso Symposium in Dubai, our team was constantly on the move this quarter. Here are some of the highlights...

Gifted Travel Network is pleased to announce its host agency was listed in the Travel Weekly 2024 Power List, ranking the industry’s top retail travel agencies.

In this masterclass, Meredith answers the four pressing questions that may be holding you back from turning your passion for travel into a legitimate, thriving career.

GTN's CEO Jen Cochrane visited the first SIRO One Za’abeel Hotel in Dubai. So, we asked her to give us all the details and share her honest review of her stay and why advisors should consider SIRO for their clients.

We are honored to announce that Gifted Travel Network (GTN) has been nominated for a 2024 Virtuoso Award in the category of Respected Agency Culture. This recognition highlights the true strength and value of the GTN community.

For the third year in a row, Gifted Travel Network (GTN) attended PROUD Experiences, an LGBTQ+-focused luxury travel show held each year during Pride month.

Gifted Travel Network (GTN) is proud to recognize its Chief Sales & Marketing Officer, Vanessa McGovern, for being awarded the Barbara O’Hara Advocacy Award at the 2024 American Society of Travel Advisors (ASTA) Annual Conference in Dallas, TX.

Learn all about expedition cruising! Get answers to your questions on the best destinations, what to expect on board, and how these adventurous journeys redefine travel

What to do when your dream destination is sold out or seems overrated. The solution? A travel advisor! These experts can help you discover alternative destinations that offer the same, if not better, experiences.

Gifted Travel Network is excited to announce its partnership with Voyager Social, known for its innovative artificial intelligence engine Toby AI.

The Charlotte Business Journal's Most Admired CEO Awards program recognizes established leaders in the Charlotte region who have demonstrated a strong vision for their companies and a commitment to the community.

As a host agency, we accept travel advisors who are both new to the industry and those who are already established in their businesses. Last year, we were excited to welcome Robin Hutson, Founder of Luxe Recess, to Gifted Travel Network (GTN).

Welcome to another edition of our Inside Scoop Youtube Live Series! Today you will hear from six GTN advisors who were most recently named 2024 Conde Nast Traveler Top Travel Specialists!

From deductions to deadlines, this article offers essential insights to help travel entrepreneurs navigate the complexities of tax season with confidence and ease.

From exclusive FAMs to our newest Travel MBA cohort, here's what GTN has been up to in Q1 of 2024!

Unveil the allure of luxury travel with our latest blog post! Delve into the highlights and insights from Symposium 2024, hosted aboard the AmaWaterways' AmaMora river cruise ship.

GTN celebrates Women's History Month with heartfelt tributes to industry "Sheroes"— women who inspire, lead, and empower.

The Condé Nast Travelers annual list of Top Travel Specialists is a highly coveted accolade that recognizes the best luxury travel advisors across the globe.

In honor of March being International Women’s Month, we celebrate the significance of working at Gifted Travel Network (GTN), a women-owned and women-led company.

Gifted Travel Network (GTN) is pleased to announce that Erica Whitaker, Director of Partner Relations will be representing Gifted Travel Network at the Forbes Travel Guide Summit at Resort World in Las Vegas, Nevada, this week.

Entrepreneurship offers the promise of freedom to do what you want, when you want, how you want, etc. It also offers the satisfaction of building an outlet for one’s passions and the fulfillment of making a positive difference in the lives of others.

This Mastermind meeting is a unique opportunity for our TPC members to come together to work ON their business vs. IN their business. As a result, here are some of the key takeaways our advisors and staff shared from attending this meeting...

Mooresville, NC - February 15, 2024 — Gifted Travel Network (GTN), the premier host agency for luxury travel advisors, is excited to announce the launch of its new Partner Resource Guide.

At the heart of every travel agency – whether it is a brick-and-mortar agency, a host agency, or a franchise – is the travel advisor. After all, the travel advisor is the one who serves the clients, making the bookings that bring in the money!

GTN travel advisors now have best-in-class technology to support their client engagements

Everyone who decides to start a career as a travel agent usually shares this common denominator: a love for travel. Close behind that is the desire for entrepreneurship. Most often, you are the go-to person among your friends and family to book all trips and vacations. Then there's a realization...

Mooresville, NC (February 1, 2024) – Gifted Travel Network (GTN) is proud to announce its 2024 Top Producers Club (TPC) while also unveiling a new designation within the network: Million Dollar Advisor (MDA).

Discover success in travel entrepreneurship with Gifted Travel Network's Travel Business University's expanded mentor lineup.

Embarking on a journey as a travel advisor is exhilarating, but sustainable success hinges on more than just crafting itineraries. Dive into our latest blog, where we show you the transformative power of mastering your message.

From Mykonos, Greece, to Mooresville, NC, discover the triumphs and milestones that defined our journey at Gifted Travel Network in 2023.

Unveiling the top luxury hotels of 2023! Explore handpicked elite hotels recommended by our advisors for a lavish escape you won't forget!

Gifted Travel Network (GTN) proudly announces its ranking as #10 on the Charlotte Business Journal's 2023 "Fast 50" List of Fastest Growing Private Companies.