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            1. A woman looks excitedly at a laptop displaying a personalized shoe shopping website, with floating e-commerce icons.
              Article4 min read

              Braze Landing Pages—What marketers need to know

              Team
              Team Braze
            2. A smartphone displaying an abandoned cart email from 'Leatherworks', with callouts showing '22% Conversion Rate' and '1,327 New Orders Placed'.
              Article10 min read

              Optimizing your email data strategy

              Team
              Team Braze
            3. Two smiling young adults with overlaid app icons for mail, a beaker, a magic wand, and a notification bell.
              Article14 min read

              Multi-Armed Bandit vs. A/B Testing: Choosing the Right Experimentation Framework

              Team
              Team Braze
            4. A person with dark skin, wearing sunglasses and a purple sweater, frames their open mouth with their hands, next to icons for a beaker, a magic wand, and the "BrazeAI Decisioning" logo.
              Article15 min read

              What is OfferFit? AI-Driven Personalization Explained

              Team
              Team Braze
            5. Smartphone displaying the Stash app's 'Auto-Stash' feature for automated investing, with the Stash logo.
              Case Study5 min read

              Stash drives long-term investing habits with sophisticated, personalized user onboarding

              Braze AlloysCustomer JourneyPersonalizationCross-Channel
            6. A tilted purple champagne bottle with an orange foil top and a white "braze" logo on a black circle, against an orange to purple gradient background.
              Article2 min read

              It’s time to ELAbrate: Braze takes home two Loyalty Partner awards at European Loyalty Association ELAbrations™ event

              Team
              Team Braze
            7. A smiling woman's face in a purple gear, surrounded by data cards showing a "20% off" offer and a "79% Conversions" rate with an upward arrow.
              Article6 min read

              AI: The accelerator for creativity and efficiency

              Team
              Team Braze
              AI DecisioningAI and Machine Learning
            8. A smiling woman working on a laptop, with a text box overlay that reads 'Bring Braze data to AI tools'.
              Article2 min read

              You can now access the Braze MCP server directly through Anthropic’s Claude Desktop

              John
              John Dinh
              AI and Machine Learning
            9. Digital profile card for Paul Smithfield showing personal data and churn risk, protected by purple shield icons with checkmarks.
              Article5 min read

              Providing tailored experiences in an era of privacy

              Team
              Team Braze
            10. A man smiling at his phone, which shows an SMS marketing message with grey boots and an abandoned cart discount offer.
              Article11 min read

              Offer Personalization: How to Deliver Relevant Promotions That Drive Conversions

              Team
              Team Braze
            11. Stylized city and nature scene with icons for sustainability, global care, and community.
              Article4 min read

              Forge 2025: Social impact highlights

              Rachel
              Rachel Waitt
            12. Diagram showing optimal path testing for SMS, email, and in-app messages, with a smiling woman integrated into the in-app section.
              Article14 min read

              AI experimentation platform for measurable marketing wins

              Team
              Team Braze
            13. A smiling woman holds a smartphone amidst floating digital icons representing data, finance, and social media on a purple background.
              Article10 min read

              Agentic Workflows: A Guide for Marketers

              Team
              Team Braze
            14. Braze graphic: "The journey is everything." Two women eat ice cream by a scenic coastal town, promoting exceptional traveler experiences with a "Download guide" button.
              Guide

              The Journey Is Everything

            15. A UI displaying experiment settings, an enabled 'Winning Path', and a 'Winning Variant' pop-up showing burgers and a personalized discount offer.
              Article13 min read

              AI A/B testing: Smarter experiments for real-time marketing optimization

            16. A smiling woman with glasses and curly hair holds a phone and laptop, surrounded by icons representing business and e-commerce tools.
              Article1 min read

              How AI capabilities in Braze scale growth for financial services

            17. Newsweek America's Greenest Companies 2026 award badge, featuring a hand holding a purple leaf.
              Article2 min read

              Braze named one of America’s Greenest Companies 2026 by Newsweek

              Dylan
              Dylan Mayer
            18. A smiling man in a red cap at a desk with a laptop, alongside icons representing magic, sparkles, and growth, set against an orange and pink gradient.
              Article12 min read

              MAB vs. MVT: Choosing the right experimentation method for smarter marketing

              Team
              Team Braze
              AI and Machine LearningAI Decisioning
            19. Smiling woman using a smartphone, framed by a purple horseshoe magnet, against a pink and orange background.
              Article4 min read

              Building a retention machine: 6 data-driven insights

              Team
              Team Braze
            20. A smiling young Black woman looks at three phone screens displaying an app with a message and preference forms.
              Article10 min read

              WhatsApp Flows: How to build conversational journeys that convert

              Team
              Team Braze
              WhatsApp
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