Sam Holland, a dynamic DJ and producer from London, has established himself as a prominent figure in the house music scene. Known for his signature sound, he is now embracing a deeper, more organic direction by blending Afro rhythms with hypnotic tribal percussion. This evolution is fuelled by a desire to create an immersive experience that resonates on a deeper, emotional level, pushing the boundaries of Afro and tribal house with fresh energy and soulful intensity. 2023 marked a breakthrough year for Sam, setting the stage for a successful 2024. He continued to build on his momentum with a series of remarkable releases on his own label, HEART + MIND. This imprint has become a platform for his unique sound, allowing Sam to promote his music independently while connecting more