WWDC 26

New Siri AI powered by Apple Intelligence. Expanded child safety features. And helpful updates all around.

Coming later this year

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WWDC26 iOS Animated, Siri AI and Apple Intelligence content shown on MacBook Pro 14-inch M5, iPhone 17 Pro, Apple Watch Series 11, iPad Pro 11 and Apple Vision Pro.

MacBook Air

Now supercharged by M5.

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Two open MacBook Air laptops in sky blue colour forming arrow shape, emphasizing narrow profile Two open MacBook Air laptops in sky blue colour forming arrow shape, emphasizing narrow profile

iPhone

Meet the latest iPhone lineup.

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iPhone 17 Pro, back exterior, deep blue colour, Pro Fusion camera system in top left corner, Apple logo in centre, iPhone 17, back exterior, white colour, Dual Fusion camera system in top left corner, Apple logo in centre, iPhone 17e, back exterior, soft pink colour, Fusion camera system in top left corner, Apple logo in centre, iPhone Air, side, titanium frame profile and Fusion camera system in top left corner iPhone 17 Pro, back exterior, deep blue colour, Pro Fusion camera system in top left corner, Apple logo in centre, iPhone 17, back exterior, white colour, Dual Fusion camera system in top left corner, Apple logo in centre, iPhone 17e, back exterior, soft pink colour, Fusion camera system in top left corner, Apple logo in centre, iPhone Air, side, titanium frame profile and Fusion camera system in top left corner

iPad Air

Now supercharged by M4.

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iPad Air models floating, back exterior, single-lens camera, front exterior, rounded corners, black display bezel iPad Air models floating, back exterior, single-lens camera, front exterior, rounded corners, black display bezel

Child Safety

Intuitive parental controls. Designed for families.

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MacBook Pro

Now with M5, M5 Pro and M5 Max.

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MacBook Pro positioned into the shape of a V, referencing the M5 chip family MacBook Pro positioned into the shape of a V, referencing the M5 chip family

AirPods Pro 3

The world’s best in-ear Active Noise Cancellation.

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Apple Watch Series 11

The ultimate way to watch your health.

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Apple Watch Series 11, rose gold colour, aluminum case, sleep score, right side exterior, Digital Crown, microphone, side button, starlight Sport Band Apple Watch Series 11, rose gold colour, aluminum case, sleep score, right side exterior, Digital Crown, microphone, side button, starlight Sport Band

Apple Trade In

Get credit when you trade in iPhone 13 or higher.1

Get your estimate
Side-by-side, hand holding iPhone 13 in silicon case with stickers on back exterior, trade-in with hand holding new iPhone box for iPhone 17 Pro Side-by-side, hand holding iPhone 13 in silicon case with stickers on back exterior, trade-in with hand holding new iPhone box for iPhone 17 Pro