WWDC 26

New Siri AI powered by Apple Intelligence. Expanded child safety features. And helpful updates all around.

Coming later this year

Explore the previews Watch the keynote
Siri AI on iOS devices, four products, iPhone 17 Pro Deep Blue, Apple Watch Series 11 42-mm Space Gray, MacBook Pro 14-inch Space Black and iPad Pro 11 Space Black.

iPhone

Meet the latest iPhone line-up.

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iPhone 17 Pro, back exterior, deep blue colour, Pro Fusion camera system in top left corner, Apple logo in centre, iPhone 17, back exterior, white colour, Dual Fusion camera system in top left corner, Apple logo in center, iPhone 17e, back exterior, soft pink colour, Fusion camera system in top left corner, Apple logo in centre, iPhone Air, side, titanium frame profile, Fusion camera system in top left corner

MacBook Air

Now supercharged by M5.

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Two open MacBook Air laptops in sky blue colour forming arrow shape, emphasising narrow profile Two open MacBook Air laptops in sky blue colour forming arrow shape, emphasising narrow profile

Child Safety

Intuitive parental controls.
Designed for families.

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Two people sitting together use an iMac while a third person stands behind them observing.

Apple Privacy

That’s iPhone.

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A person holds iPhone 17 Pro in front of their face, back exterior facing outward, Cosmic Orange colour. A person holds iPhone 17 Pro in front of their face, back exterior facing outward, Cosmic Orange colour.

MacBook Neo

Amazing Mac. Surprising price.

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MacBook Neo in bright citrus colour, balanced on fingertips of open hand, screen displaying colourful abstract pattern MacBook Neo in bright citrus colour, balanced on fingertips of open hand, screen displaying colourful abstract pattern

Apple Watch Series 11

The ultimate way to watch your health.

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Apple Watch Series 11, rose gold colour, aluminium case, sleep score, right side exterior, Digital Crown, microphone, side button, starlight Sport Band

AirPods Pro 3

The world’s best in-ear Active Noise Cancellation.1

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AirPods Pro 3, wireless headphones, white colour, silicone tips AirPods Pro 3, wireless headphones, white colour, silicone tips

MacBook Pro

Now with M5, M5 Pro and M5 Max.

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MacBook Pro positioned into the shape of a V, referencing the M5 chip family MacBook Pro positioned into the shape of a V, referencing the M5 chip family