❑ Speaker/presenter/entertainer liaison: e.g.:
o finalize presentation/speech topics
o get bio information, photo
o travel & accommodation arrangements
o have contracts signed if appropriate, etc.
❑ Financial/Administration: for example, determine:
o Registration fees
o Set up/enable online registration
o Sponsor levels/amounts
o Identify items to be underwritten and accounting tracking details
❑ Venue/logistics planning, e.g.:
o Investigate need for any special permits, licenses, insurance, etc.
o Determine and arrange all details re menu, A/V equipment, registration set-up, parking, signage, etc.
o Review security needs/plan for the event with venue manager
❑ Publicity: Follow publicity plan, e.g.,
o Develop draft program
o Create draft event script (e.g., MC, speaker introductions, thanks, closing, etc.)
o Develop publicity pieces — e.g., newsletter articles and/or ads, radio spots, print blog posts articles for submission to other publications and/or ads, etc.
o Request logos from corporate sponsors for online and printed materials
o Develop and produce invitations, programs, posters, tickets, etc.
o Develop media list & prepare News Release, Media Advisory, Backgrounder and all media kit materials (e.g., speaker info, photos, etc.)
o Create event page on your website
o Enable/create email event notifications
o Create a Facebook event page
o Develop a promo video and post on YouTube and your Facebook page
o Register your event on a variety of online event calendars
o Create some buzz on your blog or member forums
o Determine VIPs and create invitation & tracking document (e.g., spreadsheet)