...Warner Bros. said last week that “Tenet” would not have a traditional global day-and-date release — a surprising (though not unprecedented) break from tradition since North America is the world’s biggest film market and remains pivotal for major movies to turn a profit. But the studio hopes to innovate and recalibrate given the fact that foreign markets are already starting to reopen safely and desperately need new Hollywood movies to entice crowds.If theaters in other countries are ready to go and we’re not, then they probably should get to see Tenet first. It’s unfortunate that piracy and spoiler-filled online discussions are the price Americans will have to pay until we can see the movie safely, but maybe it’s what we deserve for not wearing masks.
I’m seeing a lot of talk about the possibility of Hollywood productions moving abroad for the short term. That’s a trend that had started before The Virus: James Cameron, for instance, has been making the Avatar sequels in New Zealand, and after a brief shutdown earlier this year, he’s back at it. I could see some studios relocating to someplace like Vancouver if it was a matter of keeping their doors open and getting new product to those international markets. Meanwhile, streaming and VOD options remain a safe and viable option.
Regarding Tenet: I remain uncertain whether or not I’ll go see it, assuming theaters will be open by September (not a sure thing at all). If this had been a normal year, there’s no question I would’ve been there opening weekend, but the incredible amount of buildup around this movie once again has me questioning whether or not any of it is warranted. I’m sure it is and I’m just being contrary.
I’m more concerned about the possibility that I may have to let go of my attachment to the theatrical experience of seeing a movie sooner rather than later—but I’ll talk more about that later this month. One thing’s for sure: movies and TV won’t look the same once this is over. (Speaking of Tenet, did you know star John David Washington used to play in the NFL?)
More to follow.