Matthew Hinders-Anderson

Zohran for NYC fonts

Designed by Aneesh Bhoopathy at Forge, the branding for Zohran Mamdani's mayoral campaign used an eclectic combination of fonts — including custom and pre-existing fonts designed by me.

From launch, the campaign used Union Gothic (released in 2023) as the go-to sans-serif font alongside the distinctive wordmark and brush script font accents. Union Gothic's massive range of widths and weights allowed for incredible flexibility in design.

Then, as the campaign was heating up, Aneesh and I had an idea — what if that iconic golden yellow and red wordmark wasn't just a logo, but a complete font the campaign was free to use?

Two hectic months later, we had the Zohran font available in 4 versions: a color font (for built-in yellow and red), a layered color font (for use in Figma and apps that don't support color fonts), a standard non-color shadowed font, and a basic no-color, no-shadow font.

The Zohran font went on to be used by Zohran's transition team and continues to be used by the Mayor's office.

Typeface Design
Typeface Production
Tools & Templates

Zohran Mamdani leading a march holding a hand-painted banner that reads 'Our Time is Now' using the Zohran font.

Hand-painted "Our Time is Now" banner using the custom Zohran font.

Role: Typeface Design, Typeface Production. Photo: Jack Califano

Close-up of a pile of that read 'N.Y.C Inauguration 2026'.

Inauguration pins featuring the Zohran font, designed by Aneesh Bhoopathy.

Role: Typeface Design, Typeface Production.

Large banner hanging from the front of city hall reading 'Inauguration'.

Inauguration banner hanging from city hall during Zohran's inauguration, featuring the Zohran font.

Role: Typeface Design, Typeface Production. Photo: Jack Califano.

Zohran Mamdani, Sarita Choudhury and Cynthia Nixon together at Zohran's campaign launch event in 2024 smiling and holding signs that say 'Fast, Free Buses', 'Freeze the Rent', and 'Childcare for All'.

Zohran Mamdani, Sarita Choudhury, and Cynthia Nixon at Zohran's campaign launch event in 2024 holding signs that use the font Union Gothic.

Role: Typeface Design, Typeface Production.

Flyer advertising a New Yorkers vs. Bad Landlords series of events hosted by the Mayor's office. Done in the style of an early 1900s boxing poster.

Flyer for the Rental Ripoff tour hosted by the Mayor's office. Features the Zohran font and Union Gothic.

Role: Typeface Design, Typeface Production.

'Get Out the Vote' Flyer design for the NYC mayoral primary featuring Union Gothic.

Role: Typeface Design, Typeface Production.

Still from Zohran's social media video series 'Until it's done' with Zohran sitting at a desk on a basketball court.

Still from Zohran's social media video series 'Until it's done' featuring the Zohran font

Role: Typeface Design, Typeface Production.

A typeface specimen showing an example of the Zohran font, as well as a list of all the characters and accents included in the font.

Zohran font type specimen.

Role: Design, Typeface Design, Typeface Production.

A man on an athletic field, smiling and wearing a soccer jersey that says Brooklyn on the front, with a badge that says 'Cost of Living Classic'

Me at Zohran's Cost of Living Classic soccer tournament sporting a Brooklyn jersey that features the Zohran font.

Role: Typeface Design, Typeface Production, Model.

Nurturing Beginnings: Parenting in Yemen

Children in Yemen have some of the highest rates of infant mortality, malnutrition, and vaccine-preventable illnesses in the world. UNICEF Yemen and Common Thread set out to change that.

Due to a complex intersection of war, poverty and gender inequality, Yemeni children have been suffering. Common Thread helped UNICEF Yemen's office of Social and Behaviour Change conceive and launch a flagship parenting program that addresses a variety of the risks Yemeni children face.

I designed an 87-page handbook outlining the who, what, why and how of this innovative parenting program could potentially make a massive difference for the children of Yemen.

Print
Digital

Report cover that reads 'Nurturing Beginnings: Flagship SBC Programme for Positive Parenting with UNICEF and Common Thread logos at the bottom.

Cover of the Nurturing Beginnings guide for a new parenting program launched by UNICEF Yemen's Office of Social & Behavioural Change.

Role: Design, print production.

A display of multiple copies of the report, arranged so different pages are visible on each one.

Selection of spreads from the 87-page guide.

Role: Design, Print Production.

A spread from the guide illustrating how 8 key early childhood development goals can be addressed the pregnancy, birth, infancy and toddlerhood phases of growth.

Diagram illustrating how 8 key early childhood development goals can be addressed during the different phases of a child's life.

Role: Design, Print Production.

Detail of a chapter title page featuring a photo of a healthcare worker tending to a mother and child, as seen through a window.

Detail of a chapter title page, featuring gradient photo treatment.

Role: Design, Print Production.

A spread from the report detailing behavioural outcomes and interventions for parents in the pregnancy phase of early childhood development.

A spread from the report detailing behavioural outcomes and interventions for parents in the pregnancy phase of raising children.

Role: Design, Print Production.

Free Marvin Guy

Marvin Guy has spent over 8 years in jail without a trial after being the victim of a botched no-knock raid by police.

Police in Killeen, Texas kicked in Marvin Guy's door in the middle of the night and opened fire. Marvin, believing his home was being invaded by gunmen, returned fire. In the crossfire, one of the raiding police officers was killed. Marvin was then beaten and taken to jail, where he has been held without trial for over 8 years, in a wild and egregious violation of his rights.

With Grassroots Law Project, I designed the brand, website, print materials and social graphics for the campaign to see justice for Marvin Guy.

Brand
Digital
Motion
Print
Website

11x17 posters posters and yard signs for the Free Marvin Guy campaign.

Role: Brand, design, print production.

Photo of hundreds of people marching in the street in Austin, Texas, holding signs and banners that read 'Free Marvin Guy'

Free Marvin Guy signs and banners in use at a Free Marvin rally in Austin, Texas.

Role: Brand, design, print production.

Motion graphics video for social media, as part of a call campaign to put pressure on the police officials who are holding Marvin illegally.

Role: Brand, concept, motion graphics.

Promo image advertising t-shirts and buttons for sale to help raise money for Marvin Guy's legal defense.

Role: Brand, design, production.

Website for the Free Marvin Guy campaign.

Role: Brand, web design, Wordpress development.

Organizers wearing Free Marvin Guy t-shirts on the way to a candlelight vigil for Marvin.

Organizers taking a selfie while wearing Free Marvin t-shirts, on their way to a Free Marvin candlelight vigil.

Role: Brand, design, print production.

Build Back Fossil Free

Over 200 leading U.S. climate and environmental groups joined together to push the Biden administration to do better.

From Greenpeace and the Sierra Club to Patagonia and Ben & Jerry's, the #BuildBackFossil Free coalition is a massive and diverse group of companies, nonprofits and NGOs — all committed to pushing the Biden administration to do more to protect our climate, our communities, and our environment.

Using elements from the Biden campaign's visual style, we created a brand that evokes the trustworthiness, unity and authority of the office of the President, and leverages it to push our leaders to do better.

Brand
Digital
Tools & Templates
Website

Poster that says 'Build Back Fossil Free'

11x17 posters for the Build Back Fossil Free coalition.

Role: Brand, design, print production.

Customizable flyers for the Build Back Fossil Free week of action. Built using Google Drawings so that anyone can quickly and easily make their own printable, downloadable custom flyer.

Role: Brand, design, setup.

Graphic with image of a young native woman. Text reads 'Build Back Fossil Free, Manifestación Virtual, 26 de enero

Social share graphics for a virtual rally, in both English and Spanish.

Role: Brand, design.

Screenshot of a webpage in an open letter, semi-presidential style.

Early version of the buildbackfossilfree.org homepage.

Role: Brand, design, development.

Photo of a box truck with video panels covering the sides and rear. One of the screens reads 'Protext and invest in black, brown, indigenous and working class communities'.

Graphics for a video truck that was parked in front of the EPA office building in Washington D.C.

Role: Brand, design.
Photo: MVMT Catalyst.

Screenshot of the buildbackfossilfree.org homepage.

The homepage of buildbackfossilfree.org.

Role: Brand, design, development.

Global Climate Strike

More than 7 million people joined the 2019 Global Climate Strike started by youth like Greta Thunberg.

The 2019 Global Climate Strike came after months of school strikes led by youth like Greta Thunberg and Alexandria Villaseñor. During the week of September 20-27, over 7.6 million people took part in 6135 actions in 185 countries around the world.

In my role at 350.org, I created a visual style for the strikes that was simple, easy, and free for volunteers to work with (including designing a free typeface, Greve). I also designed and built the globalclimatestrike.net website, as well as posters, stickers, Instagram camera frames and free-to-use Canva templates.

Brand
Digital
Tools & Templates
Custom Fonts
Motion
Print
Website

Logo for the 2019 Global Climate Strike in 8 languages.

Role: Brand strategy, design and creation.

Global Climate Strike Instagram camera frame, featuring translations of "Global Climate Strike" as a border. The border scales to fit any size device.

Role: Concept, design and implementation.

Dutch poster for a local Global Climate Strike event hanging in a shop window in Amsterdam.

Dutch poster for a local Global Climate Strike event in Amsterdam, an example of the open-source brand in use.

Role: Brand, Typeface Design.

A sign that reads 'Closed for climate emergency' in the style of classic store window signs.

"Closed" sign for businesses to use as part of their participation in the climate strikes.

Role: Concept and design.

A full-page ad in a newspaper asking people to attend the Global Climate Strike rally in New York City.

Full-page ad in The Indypendent newspaper for the 2019 Global Climate Strike in New York City.

Role: Design and Print pre-production.

A circular badge design with 'Global Climate Strike' in a ring around the edge and an image of the Earth in the center

Circular sticker designed as a free giveaway during the climate strikes.

Role: Design.

Sample text demonstrating the custom typeface developed for the climate strikes.

Greve is a custom display font made specifically for the climate strikes and given away freely as a tool for people to use.

Role: Typeface Design.

Photo of people at a rally, holding up signs that read 'climate crisis won't wait, neither will we

Examples of the Global Climate Strike brand and the Greve font in use on a protest sign.

Role: Brand and Typeface Design. Photo: Ensia Media.

Instagram post with a photo of Greta Thunberg and the text 'Strike like a 16-year-old (lessons available)

Promotional Instagram graphic featuring Greta Thunberg.

Role: Design.

Equation Campaign

Fighting climate change by funding the frontline groups that are the most affected.

The Equation Campaign is a 10-year campaign that's aiming to cut carbon emissions in half by helping frontline groups — the people whose air, water and land are directly threatened by coal, oil and gas extraction — to fight back against the fossil fuel industry.

I helped them build a brand from scratch, quickly establishing The Equation Campaign as trustworthy source of information, training and resources on resisting fossil fuel projects.

Brand
Digital
Tools & Templates
Font Design
Website

Equation campaign logo and variations.

Role: Brand and Typeface Design.

Screenshot of the equationcampaign.org homepage

Equation campaign website (equationcampaign.org) is built on Wordpress using the Baseline framework (see below)

Role: Design, Development, UI/UX.

Blue and white repeating pattern composed of topographical map lines and anti-forgery markings used by engravers

Pattern design, combining topographical maps to evoke a sense of land and geography, and currency engravings to evoke a feeling of trustworthy financial institutions.

Role: Design.

Social media graphic reading 'Funding the fight against the fossil fuel industry

Social media graphic for The Equation Campaign.

Role: Design.

Cover design for a printed report titled 'Introducing the Equation Campaign'

Cover design for a report used to help raise funding to distribute to frontline environmental groups.

Role: Design.

Black and white photo of hands in the air at a protest

Photo selections to make sure The Equation Campaign team always has a good photo handy.

Role: Photo research.

Flowchart diagram explaining the Equation Campaign's strategy — breaking the fossil fuel industry's cycle of extract, profit and influence.

Diagrams illustrating exactly how The Equation Campaign's strategy will create change.

Role: Information design.

350.org Global Brand

Global. Multilingual. Open-source. Focused on people, not polar bears. 350.org's blend of online and offline activism shifted what was possible for NGOs.

350 is an NGO built to support the global movement to stop the climate crisis. I was lucky enough to be the lead designer for 350 from the organization's beginning in 2009 until 2020, so I was able to work with the brand in a hands-on way for over a decade.

From the start, we knew that 350's identity needed to focus on two things: One, that climate change is about more than polar bears and icebergs, it's about real people whose lives are being impacted right now. Two, that a grassroots movement needs to have tools that are free, open, and easy to use. No fancy Photoshop tricks, no expensive fonts, no complicated setups.

From 2009 to 2020, I made custom typefaces, designed climate-focused icon sets, managed a Flickr account with over 50,000 Creative Commons-licensed photos of climate actions from around the world, developed a tool that people could use to generate their own custom posters and flyers, and more. All with the focus of helping ordinary people create powerful climate visuals.

Brand
Digital
Tools & Templates
Font Design
Motion
Print
Website

Logo for 350.org

Role: Logo design.

Example of 350's brand being customized and used in a local context.

Role: Brand design. Photo: 350 Indonesia.

Social media graphic for 350 designed to communicate 350's core message and capture the people-power spirit of 350's mass actions.

Role: Design.

Tote bag used as thank you gift for 350's donors. It shipped with a reusable fabric pen so people could fill in the blank and customize the bag for themselves.

Role: Concept and Design.

Klima is a typeface that's freely available to anyone working on climate change. Designed as a simple, flexible set of fonts for everyone, it also serves as one of 350's brand fonts.

Role: Typeface Design.

Animated video explaining 350's mission, strategy and values.

Role: Brand and art direction. Animation and Production: Claire Pinegar.

350 local group members volunteering outside a concert.

Role: Shirt design.

People's Climate March

Over 400,000 people took to the streets in New York City for the People's Climate March.

The 2014 People's Climate March was organized by an unprecedented coalition of hundreds of groups, ranging from labor unions and schools to faith groups and racial justice organizations.

Thousands of climate marches took place around the world, including a march in New York City where over 400,000 people, including Ban Ki-moon, Jane Goodall, and Al Gore gathered in the streets. It was so successful, many of the organizers joined together to form the People's Climate Movement, a non-profit that has since led dozens of national climate-focused events.

I worked with the central organizing committee to make sure the visuals we put out were powerful, clear and consistent. While we made a style guide (and only incorporated free and open-source components), we encouraged people to bring their own style and creativity. The color orange was a central theme that helped tie everything together.

Brand
Digital
Tools & Templates
Font Design
Motion
Print
Website

Poster for the 2014 People's Climate March. Photo is from Rockaway Beach where flooding from Hurricane Sandy devastated communities in 2012.

Role: Graphic design and photography.

Social media graphic showing one of the early estimates of attendance at the 2014 People's Climate March in New York City. The estimate was later revised to include more than 400,000 people marching that day.

Role: Graphic design.

One of the customizable handheld signs for the 2014 People's Climate March in New York City.

Role: Concept and print design.

Simple guide to using the People's Climate March brand to make your own graphics.

Role: Brand and graphic design.

Social media graphic used as part of a promotional event leading up to the 2014 People's Climate March.

Role: Shirt design.

Massive banner used at the front of the 2017 People's Climate March in Washington DC. Uses Klima, a typeface I designed and distribute freely for the climate movement.

Role: Brand and Typeface Design Banner Design: César Maxit + others. Photo: Hector Emanuel/Survival Media Agency.

Route map showing the path of the 2014 march in New York City.

Role: Information design.

350.org Online Actions Platform

Built on top of the ActionKit platform, I designed, developed, tested and iterated on 350's comprehensive online action system.

Everything from petitions, donation pages, surveys, distributed event campaigns and more — it all ran through our online action system.

In addition to developing a totally custom front-end experience for the system, I also added several custom features that were useful enough that ActionKit took notice and eventually incorporated into the core system.

Tools & Templates
Website
Platform

Screenshot of 350.org's main donation page.

350.org's main global donation page. We routinely tested variables like donation amounts, background image choice, compact multi-step form vs. long single page form, and more. Link: 350.org/donate