See how you show up in AI search, then what visitors do next
Native, unified insights into how your site performs — from how AI systems discover and cite your brand, down to how visitors engage and convert on the page.
The insights you need, where the work happens
Analyze gives your team the full picture they need to build for both AI systems and users — natively in Webflow.
Enterprise
Track your brand’s AI visibility
Track your brand’s AI visibility
See how your brand shows up in AI answers, how AI bots are reading your site, and how often you’re cited for the topics that matter — then connect it to visitor behavior.
Understand visitor behavior
Understand visitor behavior
See how visitors engage and convert on your site, from traffic trends to clicks and scroll depth, visually overlaid on the pages you're editing.
Act on both, right here
Act on both, right here
Make improvements that drive conversions and increase AI visibility, directly in Webflow. Everything you need to measure, fix, and ship is in one place.
Webflow's AI agents help Enterprise teams execute AEO at scale. Learn more →
Enterprise
Know exactly where you stand in AI search
See how your brand shows up in answer engines, how AI bots crawl your site, and connect it to on-site engagement and conversions.
Available with the latest version of Analyze for Enterprise. Contact sales to learn more.
Track visibility in AI answers
See how often your brand shows up in the prompts you’re tracking, how often you’re getting cited compared with other domains, and how your AI visibility trends over time.
Monitor AI crawl activity
See which AI bots visit, which pages they focus on, and how crawl patterns change as you update.
Connect AI search to conversions
Understand how visitors get to, engage with, and convert on your site — all in one view.
Enterprise
Turn visibility gaps into published content — with AI agents
Content Optimization Agents
Coming soon
Informed by the prompts you’re tracking, AEO agents help you close content gaps and generate on-brand first drafts that you can review, edit, then publish.
Learn more about Webfow’s closed loop, agentic AEO solution, available now.
“Webflow Analyze, now with AEO analytics, gives us visibility we didn't have before, from prompt tracking and LLM crawl behavior to site-specific recommendations that we can act on right away. Because it’s built natively into Webflow’s platform, we can move faster with less overhead and connect AI citations directly to real conversion data.”
Understand how visitors engage with your site
Make informed decisions with native, visual-first insights into how users engage with your site, from traffic trends and conversions to where people click and how far they scroll.
Review trends at a glance
See your site's traffic, top pages, and performance trends right in Webflow — including how much traffic LLMs send to your site.
Visualize what’s working
Learn how visitors engage with page elements like buttons and navs through interactive clickmaps and scrollmaps.
Analyze while you build
See scroll, click, and conversion insights on the page you're editing. The data and the fix are always in the same place.
“Combined with Webflow’s visual-first platform, Optimize and Analyze empower our teams to evolve with our clients, experiment and pivot quickly, and, ultimately, create more personalized digital experiences.”
Frequently asked questions
Webflow Analyze is a native analytics suite built into the Webflow platform. It gives your team a unified view of site performance — from how AI systems discover and cite your brand, to how visitors engage and convert on your site. Because it lives inside Webflow, acting on what you find never requires leaving the platform.
Webflow Analyze eliminates the friction of traditional analytics by providing insights right where you work, with no switching between tools or decoding complex dashboards. You get visual analytics like clickmaps overlaid on your actual designs, showing exactly which buttons and elements visitors engage with most. And with AEO Analytics (available as part of an upgraded Enterprise Analyze plan), Analyze now extends beyond visitor behavior to cover how AI systems discover and cite your brand — in the same tool, with no additional setup.
The tool also offers privacy-compliant tracking without cookies, automatic bot filtering for accurate data, and goal tracking with no code required, making analytics accessible to designers and content marketers, not just data experts.
Plus, Webflow Analyze doesn’t use session recordings to power clickmaps and scroll maps which has big advantages for Webflow customers:
- Reduced cost (session recordings at scale can get extremely expensive)
- Improved page performance because of lightweight instrumentation (vs. session recording tools which commonly cause performance degradation)
- Fewer privacy risks (session recordings can be seen as invasive)
Webflow Analyze captures comprehensive engagement data, including:
- Sessions
- Unique visitors
- Page views
- Bounce rates
- Click events on elements
You can track visitor behavior by device type, language, location, and referrer source, plus see detailed page-level insights like traffic flow between pages and conversion rates for custom goals.
Webflow Analyze includes clickmaps and scrollmaps that show exactly how visitors interact with buttons, navigation elements, and other page components. You can also use Analyze Mode while building your site to see real-time insights on the page you're editing, helping you test changes and iterate faster.
For teams on a Team or Enterprise Platform plan with the Analyze add-on, AEO analytics adds three additional perspectives:
- Prompt insights measures how AI tools represent your brand in their answers. Two scores summarize these results: (1) Visibility score — how often your organization is mentioned in responses to your tracked prompts and (2) Citation rate — how often one of your domains is cited in responses that include citations. Learn more about prompt insights here.
- LLM bot insights tracks which AI bots crawl your site and which pages they prioritize. Learn more about LLM bot insights here.
- AI-referred visitor analytics shows how visitors from AI tools engage with and convert on your site
No, AEO analytics — which tracks AI search visibility and bot crawl activity — is exclusively available for Webflow customers on an Enterprise Site plan, and with the Enterprise Analyze add-on.
Core Analyze features like traffic trends, clickmaps, scrollmaps, goal tracking, and how AI-referred traffic converts, are available for all customers with an Analyze plan —Enterprise not required.
One click. Events are captured automatically once Analyze is enabled on your site — no manual configuration, tagging, or developer work required.
Analyze is a native Webflow feature, which means your site data stays within the Webflow platform and is not shared across third-party ecosystems. Analyze does not include session replay, which eliminates the privacy and performance risks associated with tools that record individual user sessions. If your site requires a specialized consent management platform, Analyze integrates with leading enterprise solutions like OneTrust, TrustArc, and more.
All features
Talk to us
Get a demo of Analyze for Enterprise to learn more.
Get a demo of Analyze for Enterprise to learn more.