
VWO and AB Tasty unite to power the next generation of digital experience optimization.
Read moreDid you know that VWO emerged as the leader in the G2 Winter Report 2026?
Analyzing capabilities to identify the strengths of top tool
This side-by-side analysis will help you understand how the leading A/B testing tool can effectively contribute to your optimization programs.
| Capabilities | Kameleoon | |
|---|---|---|
| Behavioral Insights | ||
| Targeting and Personalization | ||
| Project Management | ||
| Customer Data Platform | ||
| Robust Statistical Engine and Reporting |
Experience all these features for free with VWO. Learn more about VWO’s 30-day free trial.
A detailed comparison to understand the essential features required for optimization
Choose the right platform by exploring the features, functionalities, and performance of each platform based on your optimization needs.
| Platform & Account Management | Kameleoon |
|
|---|---|---|
| API Access (rate limit of 60K/month) Start and pause campaigns programmatically or pull test metrics into other dashboards. |
Information NA | |
| Sub Accounts Create sub-accounts for different teams or digital assets. Very handy for large enterprises, and especially agencies! |
Information NA | |
| Internal IP Exclusion Users who access your website from these IP addresses will not be tracked in VWO. |
Information NA | |
| APP Language support - German, Spanish, French App interface in German, Spanish, French |
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| Account Members Add multiple people to the same account but with varying levels of access. |
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| Integrations Seamlessly integrate with third-party tools. |
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| Pages Classify your web pages into different categories to quickly create, manage and scale experiments specific to them. |
| Security & Compliance | Kameleoon |
|
|---|---|---|
| Data Storage All VWO data is stored in one of the two data centers, as configured for the accounts |
Information NA | USA, EU, India |
| Login Restriction Restrict login into your VWO app to specific city/ region/ country/ IP address. |
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| 2-Factor Authentication (2FA) 2FA provides an extra layer that protects your data from cybercrime & fraud. VWO offers both account and individual level 2FA. |
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| Activity Monitoring Review the usage history, including all activities performed by different account members within the account. |
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| GDPR HIPAA, CCPA, ISO 27001:2013, ISO 27701:2019, PCI DSS Compliant VWO regularly undergoes independent verification of its security, privacy, and compliance controls to meet the customers' needs. |
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| Single Sign On Enable single sign-on using any SAML 2.0 identity provider to authenticate members from your organization. |
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| Account Alerts Set email alerts for account administrators to receive notifications for your VWO account related activities. |
| Support | Kameleoon |
|
|---|---|---|
| First Response Time (working days only) The time it takes for our support team members to become available in your timezone for query resolution. |
Information NA | 4 hrs |
| Phone Support Get on a call with a VWO support member to resolve your queries. |
Information NA | |
| Chat Support Reach out to support via in-app chat to give feedback or raise an issue. |
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| Support Availability The availability of our support team to respond and resolve your queries irrespective of the timezone. |
24 X 7 - Enterprise Plan | |
| Knowledge Base Search and browse our online knowledge base for answers and documentation. |
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| Email Support Reach out to support via registered email to give feedback or raise an issue. |
| Customer Success | Kameleoon |
|
|---|---|---|
| Self Paced Training Videos Watch our recorded training videos for every feature as per your schedule. |
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| Dedicated Account Manager A dedicated manager assigned to your account helps you every step of the way toward success. |
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| 1-on-1 Onboarding & Training Avail our end-to-end training programs to leverage your website for better conversions using industry best practices. |
| EmotionsAI | Kameleoon |
|
|---|---|---|
TRacks and predicts user intent and buckets them into converting, not-converting, raged, not interested, etc. |
| Product recommendations | Kameleoon |
|
|---|---|---|
| Product recommendations | T |
| Merchandising | Kameleoon |
|
|---|---|---|
| Merchandising |
| Campaign Editor | Kameleoon |
|
|---|---|---|
| Cut, paste, Add link to element Ability to link to elements, cut & paste them on the webpage. |
- | - |
| Selective-Page Campaigns Apply changes only on the page you edited, even if the campaign includes multiple pages. |
Information NA | |
| Personalized Text Personalize the text on your webpage with customer-specific behavioral or demographic data. |
Information NA | |
| Add Campaign JS Run a custom code for the entire campaign regardless of which variation the users sees. |
Information NA | |
| No. of Concurrent Campaigns Total number of tests you can run on your account concurrently. |
Unlimited | Unlimited |
| No. of Variations Total number of variations you can create for a test. |
Unlimited | Unlimited |
| Multi-Page Campaigns Easily apply the same experience to multiple pages with a single click, eliminating the need for manual duplication of changes across pages. |
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| Preview Variation(s) Conduct a quality review of the variations by previewing them to verify that all modifications have been applied to the website before going live. |
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| AI-Based Text Recommendations Generate alternate text recommendations for the existing copy on your website. |
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| Add/ Edit Elements Add new or edit UI elements to your webpage. |
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| Code Editor Make advanced modifications to any aspect of your website using HTML, JavaScript, CSS, and jQuery. |
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| Visual Editor Utilize the powerful WYSIWYG point-and-click visual editor to create and edit variations with ease, eliminating the dependency on IT. |
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| Multi-Device Campaigns Tailor modifications to specific devices or apply them consistently across all devices. |
| Widgets Library | Kameleoon |
|
|---|---|---|
| Support for adding NPS & CSAT widgets, data capturing, reports, and scores for targeting | - | - |
| - | - | |
| Support for themes in editor widgets | - | - |
| Widget trackers for each widget | - | - |
| Enhancements in metrics created from editor - add focus, blur, | - | - |
| Elements Library Library of customizable pre-designed UI elements like list item, content block, buttons, etc. |
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| Save Modifications to Library Save and reuse modifications made to web elements to easily apply the same changes to similar elements without having to recreate them. |
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| Save Elements to Library Use the click-and-save feature to store UI elements, such as text blocks, buttons, banners, and pop-ups, in the library for future reuse. |
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| Widgets Library Create customizable banners, pop-ups, and other web page elements with images and forms, directly within the VWO Visual Editor, without coding. |
| Campaign Settings | Kameleoon |
|
|---|---|---|
| Campaign Version History View the changes that you’ve made to your campaign over its lifetime. |
Information NA | |
| Multi-Browser QA Preview your tests across multiple browsers and validate them before launching the test. |
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| ROI Dashboard To forecast, predict, or historically track the ROi od a campaign |
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| Self Hosting Host VWO library and campaign setting files on your servers, easing your dependency on VWO servers. |
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| Goals/ Metrics Configure and track goals in your VWO account. |
Y - Unlimited | |
| Traffic Allocation Allocate the traffic on which you want to run the campaign and distribute the allocated traffic among the various variations created for the test. |
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| Campaign Alerts Set email alerts for account administrators to receive notifications for your VWO campaign related activities. |
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| Multi Arm Bandit Expose the better performing variation to more users long before the test reaches statistical significance thus reducing the opportunity cost. |
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| Campaign Scheduling Schedule tests at specific time/date or create recurring schedule to run tests. |
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| Mutually Exclusive Groups Ensure that a user doesn't participate in two or more running tests to eliminate result noise, bias, and test inter-play. |
Upto 10 user groups* | |
| Cross Domain Testing Run tests on multiple domains within user journey, where user tracking and goals can be on one or more domains. |
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| Holdback Groups Prevent a set of users from being a part of a test campaign |
| Campaign Reports | Kameleoon |
|
|---|---|---|
| Query Parameter Filter Filter reports based on query parameters |
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| Traffic Source Filters Filter reports based on where your users came from (e.g. direct, paid, non-paid, email). |
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| User Type Filters Filter reports based on new or returning users differently to study their behavior separately and personalize their experiences. |
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| Compare User Segments Simultaneously visualize and compare two or more user segments in reports for far more comprehensive insights and decision-making. |
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| Custom Dimension Make use of visitors' unique attributes to analyze test performance |
50 | |
| Geo Filters Filter reports for specific geographies. |
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| Saved Report Filters Save your report filter as a segment and you can reuse this to slice reports faster in future . |
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| Advanced Reporting Logic Use brackets to create logic of filtering reports with multiple conditions. For example - [Users in USA OR Users in India] AND [New users OR iOS Device] |
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| Device Filters Filter reports based on the device your users use. |
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| Conditional Filters Filter reports deeply by combining multiple segmentation conditions using AND and OR. |
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| Operating System Filters Filter reports based on the operating system your users use. |
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| Time Based Filters Filter reports based on user arrival time or day of the week. |
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| UTM Parameter Filters Filter reports based on UTM parameters such as UTM source, medium, campaign etc. |
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| Download Detailed CSV Download detailed user reports in .csv format with complete segment data, goal completion and custom dimensions. |
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| Goal Comparison Compare multiple goals within the same report. |
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| Reporting Dashboard See the results of your experiments on our Bayesian-powered reporting dashboard. |
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| Download Summary CSV Download the summary report to see the high level information about your test data. |
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| Share Report Share report with other VWO account users or even with people without VWO access. |
| Campaign Targeting | Kameleoon |
|
|---|---|---|
| Attribute List Targeting Precisely target audience by matching a list of values with cookies, JavaScript variables, or any other identifier. |
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| Advanced Targeting Logic Use brackets to create logic of targeting with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device] |
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| User Agent Values Targeting Target users based on user-agent values. |
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| Traffic Source Targeting Target users based on the traffic source (e.g., direct, non-paid, email) that directed them to the test page. |
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| Javascript Variable Targeting Target user groups based on custom events that occur on your website using Javascript variables. |
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| URL Targeting Target users based on the URLs they arrive from/land on |
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| User Intent Targeting Target users based on their intent of visiting your website using referral URLs. |
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| Weather based targeting Target users based on their locality's weather. |
- | |
| Basic Operating System Targeting Target users based on their desktop OS. Basic options like macOS, Windows and Linux available. |
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| User Type Targeting Target returning users, accessing your website from the same browser subsequently, and new users, accessing your website for the first time. |
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| UTM Parameter Targeting Target users based on UTM parameters such as UTM source, medium, campaign etc. |
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| Days since first session Target users based on when they visited first |
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| Screen Resolution Targeting Target users based on their screen resolution. |
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| Custom Event Targeting Target user groups based on custom events that occur on the website. |
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| Conditional Targeting Create advanced user segments by combining multiple targeting conditions using AND and OR. |
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| Basic Device Targeting Target users based on the device they use. Basic options like mobile, desktop, tablet available. |
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| Browser Targeting Target users based on their browser. |
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| Advanced Device Targeting Target users based on the device they use. Advanced options like mobile, desktop, tablet, ipad, ipod, iphone, android, google tv etc. available. |
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| Geo Targeting Target users from specific geographies or personalize website content for users from specific locations. |
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| Advanced Operating System Targeting Target users based on their desktop OS. Advanced options like macOS, Windows, Linux, Unix, Windows 8 etc. available. |
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| Saved User Segments Access previously created user segments for efficient reuse in tests without the need for repeated creation. |
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| Cookie Based Targeting Target users based on cookie values. It can be customized based on varying business needs. |
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| IP Based Targeting Target users based on IP address. |
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| Number of sessions of the visitor Target users based on how many times they visited |
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| Query Parameter Targeting Target users based on their query parameters. |
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| Time Based Targeting Target users on your test page based on their arrival time and day of the week. |
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| Behavioral Targeting Target based on events, user behavior, and actions taken by the user on your website. |
| Campaign Triggers | Kameleoon |
|
|---|---|---|
| Form Submission Trigger Trigger a campaign immediately or after a visitor has submitted a form. |
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| Goal Based Trigger Trigger a campaign immediately or after a particular goal you have configured in VWO is completed. |
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| Event-Based Triggers Trigger a campaign based on Data360 Events. |
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| Basic Exit Intent Trigger Trigger a campaign when a visitor is trying to close the page. |
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| Basic Page Scroll Trigger Trigger a campaign after a visitor has scrolled more than 50% of the page. |
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| Advance Exit Intent Trigger Trigger a campaign immediately or after a visitor is trying to close the page. |
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| Click Element Trigger Trigger a campaign immediately or after a visitor has clicked on an element. |
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| Basic Time Spent Trigger Trigger a campaign after a visitor has spent more than10 seconds on the page or 60 seconds in a session. |
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| Basic Page Viewed Trigger Trigger a campaign when a visitor has viewed at least 1 page in a session. |
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| Advanced Trigger Logic Use brackets to create logic of triggers with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device] |
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| Saved Triggers Access previously created triggers for efficient reuse in campaigns without the need for repeated creation. |
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| Advance Page Scroll Trigger Trigger a campaign immediately or after a visitor has scrolled a certain percentage of the page. |
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| Conditional Triggers Create advanced triggers by combining multiple trigger conditions using AND and OR. |
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| Javascript Trigger Write custom triggers using JavaScript to fire a campaign based on an event or a specific user action. |
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| Advance Time Spent Trigger Trigger a campaign immediately or after a visitor has spent a certain amount of time on a page. |
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| A/B Test Variation Trigger Trigger a campaign immediately or after a visitor sees a specific A/B test variation. |
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| New Session Trigger Trigger a campaign immediately or after a new session is created. |
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| Campaign Activation Trigger Control activation of campaigns using manual triggers by custom conditions in your website code. |
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| Engagement Trigger Trigger a campaign immediately or after there is engagement on the page. |
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| Advance Page Viewed Trigger Trigger a campaign immediately or after a visitor has viewed a certain number of pages. |
| Campaign Types | Kameleoon |
|
|---|---|---|
| Split URL Testing Compare various versions of your website hosted on multiple URLs by distributing website traffic among them to determine the highest-performing variation. |
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| AB Testing Build and compare variations of your website to analytically determine the better performing version. |
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| Multivariate (MVT) Testing Simultaneously modify multiple variables to test a hypothesis and determine the best-performing combination of variations. |
| Campaign Editor Library | Kameleoon |
|
|---|---|---|
| Widget Triggers Control when a widget appears, how often it appears, or does not appear when dismissed. |
| Heatmaps | Kameleoon |
|
|---|---|---|
| Friction Maps (Rage clicks, Dead clicks, Error clicks) Heatmaps to understand where are most rage clicks, dead clicks, and error clicks are happening on the page. |
- | - |
| Hover Maps To understand where users are hovering but not clicking |
- | - |
| Zonal Maps (Click distribution, Click rate, Click count, Hover rate) Heatmaps to understand which zones contribute to majority convesions on a webpage. |
- | - |
| Download Download heatmaps for offline sharing and viewing. |
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| Heatmap Views Create a heatmap view and quickly access heatmap data for specific pages and user segments without repeating the heatmap configuration. |
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| Schedule Heatmap Views Schedule data collection for heatmap views. |
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| Tracking dynamic elements in live heatmaps View heatmaps of different pages, interactive elements(such as popups, modals, and menus), and pages behind logins as you navigate your website. |
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| Funnel Drop-off Filters Filter heatmaps based on users who dropped off from a funnel. |
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| No. of Heatmaps Visualize users clicks with a colored overlay on top of your website page to identify hotspots of engagement. |
Unlimited | |
| Share Share heatmaps with observations to collaborate with other VWO account users or even with people without VWO access. |
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| Clickmap Track clicks on specific elements and compare them to total clicks on a page or area. |
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| Click Area Just click, drag and select multiple areas on the page to directly compare their engagement. |
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| Scrollmap Visualize how deep a user scrolls through your page to understand scroll depths. |
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| Element List Displays a list of both visible and hidden elements with their types and show clicks on each from highest to lowest. |
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| A/B Test Variation Heatmap View heatmap of a particular A/B test variation. |
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| Multi-Device Heatmaps View heatmaps for desktop, tablet, or mobile websites. |
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| Observations with Heatmap Screenshot Note observations with automaticaly attached heatmap screenshots to enable easy collaboration. |
| Behaviour Analytics Reporting | Kameleoon |
|
|---|---|---|
| Time-based Filters Filter reports based on user arrival time or day of the week. |
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| User Type Filters Filter reports based on new or returning users differently to study their behavior separately and personalize their experiences. |
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| Query Parameter Filter Filter reports based on using query parameters. |
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| UTM Parameter Filters Filter reports based on using UTM parameters such as UTM source, medium, campaign, etc. |
||
| Custom Dimension Make use of visitors' unique attributes to analyze test performance. |
50 | |
| Traffic Source Filters Filter reports based on where your users came from (e.g. direct, paid, non-paid, email). |
||
| Conditional Filters Filter reports deeply by combining multiple segmentation conditions using AND and OR. |
||
| Saved Report Filters Save your report filter as a segment and you can reuse this to slice reports faster in future . |
||
| Advanced Reporting Logic Use brackets to create logic of filtering reports with multiple conditions. For example - [Users in USA OR Users in India] AND [New users OR iOS Device] |
||
| Device Filters Filter reports based on what device your users use. |
||
| Operating System Filters Filter reports based on what operating system your users use. |
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| Geo Filters Filter reports for specific geographies or personalize website content for users from specific locations. |
| Behaviour Analytics Segmentation | Kameleoon |
|
|---|---|---|
| Segment by Device Segment users based on devices they use such as mobile, desktops or tablets. |
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| Segment by Geography Segment users from specific geographies. |
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| Advanced Targeting Logic Use brackets to create logic of targeting with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device] |
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| Segment by User Type Segment new or returning users differently to study their behavior and personalize their experiences. |
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| IP Based Segmentation Segment users based on IP address(s). |
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| UTM Parameter Segmentation Segment users based on using UTM parameters such as UTM source, medium, campaign etc. |
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| Segment by Traffic Source Segment users based on the traffic source (e.g. direct, paid, non-paid, email) . |
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| Segment by User Agent Values Segment users based on user-agent values. |
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| Javascript Variable Segmentation Segment user groups based on custom events that occur on your website using Javascript variables. |
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| Saved User Segments Access previously created user segments for efficient reuse in tests without the need for repeated creation. |
||
| Cookie Based Segmentation Segment users based on cookie values. It can be customized based on varying business needs. |
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| Conditional Targeting Create advanced user segments by combining multiple targeting conditions using AND and OR. |
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| Segment by Screen Resolution Segment users based on their screen resolution. |
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| Custom Event Segmentation Segment user groups based on custom events that occur on the website. |
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| Segment by URL Segment users based on the URLs they arrive from/land on. |
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| Query Parameter Segmentation Segment users based on using query parameters. |
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| Time Based Segmentation Segment users based on their arrival time and day of the week. |
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| Behavioral Segmentation Segment based on events, user behavior, and actions taken by the user on your website. |
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| Attribute List Segmentation Precisely segment audience by matching a list of values with cookies, JavaScript variables, or any other identifier. |
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| Segment by Operating System Segment users who are using a particular operating system such as Windows, Linux, etc. |
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| Segment by Browser Segment users based on their browser. |
| Form analysis | Kameleoon |
|
|---|---|---|
| Schedule Form Tracking Track form during a specific period. |
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| Dropped Field Report Percentage of users who dropped off on a field without submitting the form. |
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| No. of Active Forms No. of active forms you can simultaneously track at a given time. |
50* | |
| Conversion Report Track user drop-offs at different stages of form submission, from landing to interaction to submission. |
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| Total Time Report Understand how long users stay on each field of a form. |
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| Share Report Share form analysis report with other VWO account users or even with people without VWO access. |
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| Refilled Field Report Percentage of users who refilled a field on the form. |
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| Ignored Field Report Percentage of users who did not interact with a form field and submitted the form. |
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| Hesitation Time Report Understand how long users spend on a specific field without actively interacting with it. |
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| Interaction Time Report Understand how long users spend on a specific field while actively interacting with it. |
| Funnels | Kameleoon |
|
|---|---|---|
| No. of Active Funnels The number of funnels that are active and tracking data within your account. |
20 | |
| Funnel Reporting Check funnel performance over a period of time to see how users move through the stages of funnels and when they drop-off. |
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| Drop Off Heatmaps & Recordings Check heatmaps and recordings of users who drop off from the funnel at any stage. |
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| Funnel Drop-off Filters Filter reports based on users who dropped off from a funnel. |
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| A/B Test Variation Filters Filter reports based on users who were part of a test campaign or saw a particular test variation. |
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| Funnel Reporting Filters Filter funnel reports to view data for specific days of the week, hours of the day, funnel revenue value etc. |
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| Share Report Share the funnel conversion report with other VWO account users or even with people without VWO access. |
| Goals | Kameleoon |
|
|---|---|---|
| Track Standard Events Track page visits, clicks, form submits & purchases on your website. |
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| Track Custom Events Set up custom triggers on your website to track your events in VWO. For ex - video played, session time > 30 secs, etc. |
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| Goal Reporting Check goal performance over a period of time with goal metrics like total conversions, conversion rate, etc. |
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| No. of Active Goals The number of goals that you can configure and track in your VWO account. |
75 | |
| Goal Reporting Filters Filter your reports based on a weekday, time of day, goal URL, goal revenue, etc. |
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| Share Report Share the goal conversion report with other VWO account users or even with people without VWO access. |
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| A/B Test Variation Filters Filter reports based on users who were part of a test campaign or saw a particular test variation. |
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| Conversion Heatmaps & Recordings Check heatmaps and recordings of users who converted or didn't convert for the goal. |
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| Funnel Drop-off Filters Filter reports based on users who dropped off from a funnel. |
| Session recordings | Kameleoon |
|
|---|---|---|
| Share Share recordings with observations to collaborate with other VWO account users or even with people without VWO access. |
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| No. of Recordings Number of recordings you can have for your monthly tracked users (MTU). |
Unlimited above 10k MTU | |
| Funnel Drop-off Filters Filter recordings based on users who dropped off from a funnel. |
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| Page / Session / User Recordings Watch recordings of a page, a session or all sessions of a user consisting of multiple pages. |
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| Struggle Filters Filter your recordings based on rage clicks, dead clicks, goal conversions, funnel drop-offs, or other events tracked by VWO. |
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| Observations with Recording Moment Link Note observations with automatically tagged moment in recordings to enable easy collaboration. |
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| Session Filters Filter recordings based on parameters like session duration, # of pages visited, etc. |
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| Anonymize or Whitelist Elements Customize what is shown or hidden in recordings, and anonymize key presses by default. |
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| Saved Recordings The number of recordings you can store in VWO for later viewing. |
1000 | |
| Schedule Recording Views Schedule data collection for recording views. |
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| Recording Views Create a recording view and quickly access recordings for specific pages and user segments without repeating the recording configuration. |
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| Page Filters Filter recordings based on parameters like entry page, exit page, visited page, etc. |
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| Asset Snapshoting Save snapshot of externally loaded style files to prevent breaking of session recordings due to changes in the external files. |
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| Multi-Device Recordings View recordings of all user sessions on desktop, tablet, or mobile. |
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| Download Download recordings for offline sharing and viewing. |
| Survey triggers | Kameleoon |
|
|---|---|---|
| Goal Based Trigger Trigger a survey immediately or after a particular goal you have configured in VWO is completed. |
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| Advance Page Viewed Trigger Trigger a survey immediately or after a visitor has viewed a certain number of pages. |
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| A/B Test Variation Trigger Trigger a survey immediately or after a visitor sees a specific A/B test variation. |
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| Conditional Triggers Create advanced triggers by combining multiple trigger conditions using AND and OR. |
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| Javascript Trigger Write custom triggers using JavaScript to fire a survey based on an event or a specific user action. |
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| Saved Triggers Access previously created triggers for efficient reuse in campaigns without the need for repeated creation. |
||
| Advance Page Scroll Trigger Trigger a survey immediately or after a visitor has scrolled a certain percentage of the page. |
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| Advanced Trigger Logic Use brackets to create logic of triggers with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device] |
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| Basic Page Viewed Trigger Trigger a survey when a visitor has viewed at least 1 page in a session. |
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| New Session Trigger Trigger a survey immediately or after a new session is created. |
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| Basic Page Scroll Trigger Trigger a survey after a visitor has scrolled more than 50% of the page. |
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| Advance Exit Intent Trigger Trigger a survey immediately or after a visitor is trying to close the page. |
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| Basic Time spent Trigger Trigger a survey after a visitor has spent more than 10 seconds on the page or 60 seconds in a session. |
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| Click Element Trigger Trigger a survey immediately or after a visitor has clicked on an element. |
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| Engagement Trigger Trigger a survey immediately or after there is engagement on the page. |
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| Form Submission Trigger Trigger a survey immediately or after a visitor has submitted a form. |
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| Basic Exit Intent Trigger Trigger a survey when a visitor is trying to close the page. |
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| Advance Time spent Trigger Trigger a survey immediately or after a visitor has spent a certain amount of time on a page. |
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| Event-Based Triggers Trigger a survey based on Data360 Events. |
| Hypothesis | Kameleoon |
|
|---|---|---|
| Hypotheses Prioritization + Custom Workflows Prioritize ideas based on importance, complexity and ease of implementation and customize your workflow to visualize progress. |
| Observations | Kameleoon |
|
|---|---|---|
| Plugin Make quick observations and audit webpages while on them, all with a handy browser plug-in. |
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| Observations with Automatic Snapshot Automatically capture snapshots of the reports as you log observations. |
| Idea factory | Kameleoon |
|
|---|---|---|
| Idea Gallery Take inspiration from hundreds of ideas, case studies, and other resources to develop your own strategy. |
This page was last updated on February 9, 2026
Top non-negotiable factors for A/B testing tool selection
Explore a comprehensive list of essential features to consider before making the best choice for your A/B testing needs.
User behavior analytics
Kameleoon requires integration with third-party applications for behavioral data collection and analysis.
The VWO+AB Tasty platform integrates user analytics and testing, enabling companies to understand visitors' journeys on their websites, derive insights, and generate data-backed testing ideas.
Customer support
Kameleoon offers on-demand strategy, implementation, analysis, and training services through certified partner agencies. While dedicated customer support managers are assigned to clients, 24/7 support is not provided.
VWO+AB Tasty provides on-demand implementation services and seamless onboarding and training. It also offers comprehensive documentation and in-depth guides to help customers find solutions when they encounter challenges while testing. Brands connect with their dedicated Customer Success Manager (CSM) to tap into the team's expertise, resolve queries, and optimize testing programs.
| Industry |
|
|
|---|---|---|
| CSAT | 94% | 99% |
| First Response Time | 2.6 hrs | 45 mins |
Privacy compliances
Kameleoon lacks ISO 27001:2013 and ISO 27701:2019 certifications, and Two-Factor Authentication.
VWO+AB Tasty continuously updates its security controls to prioritize privacy well ahead of any regulatory changes. Some of its compliances include the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), Payment Card Industry Data Security Standard (PCI DSS), and Health Insurance Portability and Accountability Act (HIPAA). It has been granted ISO 27001:2013, ISO 27001:2019, and SOC 2 Type II certifications.
Pricing and plans
Kameleoon offers recorded and customized demos, and its pricing information is only available upon request.
VWO+AB Tasty provides a free trial plan for web testing, behavior analytics, personalization, and server-side testing. Further, we offer customized plans with flexible pricing for different business needs. Employing a Monthly Tracked Users (MTU) pricing model, we ensure you only pay for users engaging with campaigns on your website. Pricing information is only available upon request.
Our customers back our stack too!
A vast majority of our 3000+ customers purchase a set of VWO products to achieve their goals. While our industry-leading G2 ratings and benchmark CSAT scores are evidence enough, here’s sharing some success stories in our customers’ own words.
We needed an A/B testing tool that allowed our team to execute tests quickly and easily without the dependency of our engineering team. With VWO, we are able to be much more nimble when launching A/B tests, including reacting quickly to data trends or customer problems that need to be solved. We leverage VWO reports in conjunction with internal data tools to build a full picture of user behavior.
Molly ParkerSr. Director, Site Content & Creative Operations
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The VWO-Contentful Integration was the biggest feature that appealed to us. We previously used engineering resources to launch every server-side A/B test. Given our team's large ambitions and limited engineering resources, we could only launch ~1 test every 14-20 days. With the VWO-Contentful integration, we removed the engineering dependency for setting up and launching front-end experiments.
Nijanth VelmanikandanGrowth Product Manager


Frequently asked questions
VWO+AB Tasty is the market-leading digital experience optimization solution that fast-growing companies use for experimentation, conversion rate optimization & customer experience optimization.
VWO+AB Tasty is a connected digital optimization platform that brings experimentation, behavioral intelligence, feature management, and personalization into one unified system.
Teams can run advanced experimentation across web and server-side environments, including A/B, multivariate, and feature experiments, while safely controlling releases with feature flags, progressive rollouts, and instant rollbacks across platforms and SDKs.
Beyond testing, the platform delivers deep behavioral insights, combining qualitative and quantitative signals such as heatmaps, session recordings, funnels, form analytics, and in-the-moment user feedback. These insights help teams understand not just what users do, but why they do it.
This powers meaningful personalization, enabling teams to tailor experiences using real user behavior, experimentation learnings, and audience segmentation, so optimization moves from isolated tests to continuous, evidence-driven growth.
Nothing explicit is mentioned about Kameleoon’s pricing, so we assume you receive a quote based on your custom needs. VWO+AB Tasty also offers custom quotes. If you want to leverage enterprise-grade testing features at an affordable price, get started with VWO+AB Tasty.
Kameleoon also offers technical support, customer success support, and on-demand services for strategy, implementation, and training through certified partner agencies. For 24x7 world-class support, opt for VWO+AB Tasty. We maintain a 98% customer satisfaction rate and handle one billion requests daily, ensuring 100% uptime.











