🎮 SEO & AEO game: the responsibility challenge

Traffic is rising, but something still doesn’t add up. More visibility, more clicks, more attention, yet weaker outcomes.

So who’s responsible?
SEO? UX? Content? AI? LLMs? Sales?

The truth is: it’s usually not one thing, and not one team.
🔹Search can bring people in.
🔹AI can surface (or ignore) your brand.
🔹UX can either support intent or break it.
🔹Content can attract, but not always convert.

The gap appears when these parts don’t work as one system.

💬Share your answers in the comments and watch the video to learn how our guest Kristina Bergwall, Director of SEO & AEO, replies to them.

👉Watch the full episode here: https://bit.ly/4x5YHmV

😅 Every link builder knows this pain:
✓ You find a relevant site,
✓ Get the right contact,
✓ Personalize the email,
✓ Send a follow-up....
and still get hit with the most powerful response in outreach: Silence 👻.

Here's why it keeps happening:
- Your pitch is too generic,
- You are emailing the wrong person,
- This site simply doesn't accept content placements.

One way around it, stop cold emailing strangers and change your mindset.

Adsy is a platform where hundreds of thousands websites have already opted in and are waiting for requests. Set up your filters, pick the fitting sites, and send your first task for the content placement.

You are a few clicks away. Spend that saved energy on literally anything else. 👉 Try it here https://bit.ly/4o4LFC1.

💬 Curious:
What's your personal record for negative placement replies? 👇 Drop your number in the comments below.

AI Overviews are no longer at the top of Google.

Now they usually appear just below Sponsored results.
You'd think that would make them less important.
Not really.

They still take up a huge part of the screen and often answer the search before anyone clicks a website. Which means getting featured there is still worth the effort.
So what makes Google pick your content?

From what we're seeing, these things matter most:
✅ Answer real questions, not just target keywords.
✅ Make your content easy for AI to understand and easy for people to read.
✅ Back up your points with original data, examples, and insights.
✅ Build authority beyond your own website.

The tricky part?

We put together a guide with 8 proven tactics, common mistakes to avoid, and real examples of what AI is more likely to pick up.

Read the full article here 👇
https://bit.ly/4o5vrbM

Have you seen AI Overviews affect your organic traffic yet? 👀

New High DA Sites — Weekly Update (06.01 - 06.07)

✅ https://techslassh.com
DA: 42
Health, Technology, Lifestyle
💰 Buy from $17.50 per post

✅ https://techpora.com
DA: 39
Business, Health, Technology
💰 Buy from $16.50 per post

✅ https://contacthelp.co.uk
DA: 53
Career and Employment, Finance, Leisure and Hobbies
💰 Buy from $17.50 per post

✅ https://thextickets.com
DA: 59
Business, Culture, Travelling
💰 Buy from $22.50 per post

✅ https://www.telediario.mx/
DA: 67
Nature, Politics, Web-development
💰 Buy from $1,226.59 per post

📌 Save this. Your Monday briefing on link building tactics that survive every Google update

Every year, someone declares link building dead.
But still, backlinks remain one of Google's strongest ranking signals.

Not every tactic works as it used to, but some strategies continue to deliver results year after year.

Here are 4 that deserve a place in your SEO playbook:

✅ Content placement on relevant websites
A few years ago, content posting meant lots of spreadsheets, emails, and follow-ups.

✅ Broken link building
Broken links are everywhere. Help a website owner fix one and have relevant content to suggest.

✅ Resource page outreach
Some websites maintain pages with useful tools, guides, and recommendations.

✅ Unlinked brand mentions
People may already be talking about your brand online. Sometimes all it takes is a quick email to turn that mention into a backlink.

Want the other 5 strategies?
We've put together all 9 link building tactics that still work today 👇
https://bit.ly/4uf9gS4

Rankings and traffic are up, so the job is done, right? Not really. What if the real challenge begins after the click?

In Episode 10 of Adsy Talks, we welcome Cyrus Shepard, SEO & AI Growth Consultant, founder of Zyppy Marketing, former Head of SEO at Moz, and one of the most respected voices in the search industry, to discuss:

👉 What is Google learning from users after they click on us?

In this episode, we discuss:
🔹 Why rankings and traffic don't tell the full story
🔹 The difference between a click and a satisfied click
🔹 What Google may be learning from user behavior after the click
🔹 Why some traffic drops are actually business problems
🔹 How AI search and zero-click experiences are changing the importance of brand demand
🔹 Which SEO metrics deserve more attention today

🎮 Plus: Cyrus joins our "Real or Fake Headline?" challenge and calls out some of the biggest myths in SEO and AI search.

🎙 Watch now: https://bit.ly/4xiXc4K

Still choosing websites by DA and buying more backlinks because that's what worked before?

In 2026, search engines can see when a brand is consistently mentioned across trusted websites, reviews, and industry discussions.Which changes the way we think about link building:
building more backlinks isn't enough anymore.

Today, a single expert interview, original research, or in-depth guide can bring more SEO value than dozens of generic articles.

Why?
When people genuinely reference your content, talk about your brand, and share your insights, you're building the kind of trust search engines want to reward.

The real question is:

What signals are search engines using to evaluate trust today?

We've outlined the key steps to becoming a brand that people trust, mention, and reference.

Read the full article and see what to focus on next 👇
https://bit.ly/3RW8tbg

New High DA Sites — Weekly Update (06.08 - 06.14)

✅ https://theshaderoom.com
DA: 64
Culture, Fashion, Movies
💰 Buy from $119.99 per post

✅ https://pizzafria.ig.com.br
DA: 94
Games, Technology, Sports
💰 Buy from $142.49 per post

✅ https://forbesblog.org
DA: 57
Business, Technology, Travelling
💰 Buy from $19.50 per post

✅ https://leakbio.com
DA: 60
Business, Technology, Home and Family
💰 Buy from $21.50 per post

✅ https://www.smarttechdata.com
DA: 68
Business, Technology, Marketing and Advertising
💰 Buy from $75.00 per post

Checking backlinks in GA4 for the first time be like 😅

You open Google Analytics.
Click around for 20 minutes.
Open three reports.
Question all your life choices.

Turns out, finding referral traffic only takes a few clicks once you know where to look.

We've put together a simple guide to help you find it faster 👇
[ https://bit.ly/4e0uZbv ]

Tag that colleague who's always lost in GA4.

A lot of SEO advice still comes down to one thing:
"Get more clicks."

But what if the click can backfire? You can write a title that makes almost anyone curious enough to open the page.

But what happens 10 seconds later? Did they find the answer?
Or did they realize the headline was more interesting than the content itself?

One thing Cyrus Shepard said in our latest podcast stuck with us:
Google can tell when you're clickbait.

Because users react to content all day long, and those reactions leave signals behind.
The conversation is full of examples like this. Worth a watch if you're tired of SEO advice that stops at "improve CTR."
👇
https://bit.ly/3QLO9ZM

✍️ Ever noticed how some blogs seem to have an article for every question you can think of?

You start reading about SEO audits, then find guides on technical SEO, keyword research, site structure, reporting, and dozens of related topics. Everything is connected, and finding the next piece of information feels easy.
It's a content pillar strategy.

📚 A content pillar is a comprehensive page built around a broad topic. Instead of trying to answer every question in one article, it gives readers an overview and connects them to more detailed content covering specific subtopics.

According to our latest guide, strong content pillars have a few things in common:

✅ They cover a topic broadly enough to be useful, but stay focused on one subject.
✅ They organize information clearly, so readers can quickly find what they need.
✅ They connect related articles through internal links.
✅ They get updated regularly as new information appears.

Read the full guide here 👇
https://bit.ly/4efBKX3

New High DA Sites — Weekly Update (06.15 - 06.21)

✅ https://techieknows.com
DA: 53
Business, Education, Finance
💰 Buy from $17.50 per post

✅ https://www.randomnewsinfo.com
DA: 39
Business, Entertainment, Health
💰 Buy from $17.50 per post

✅ https://hackaday.io
DA: 81
Technology, Internet, Leisure and Hobbies
💰 Buy from $22.50 per post

✅ https://travelrockers.com
DA: 53
Places, Travelling, Transport
💰 Buy from $24.50 per post

✅ https://pudelek.co.uk
DA: 32
Culture, Entertainment, Lifestyle
💰 Buy from $17.50 per post

🌍 Going global?

One of the easiest SEO mistakes to make is treating translation and localization as the same thing.
They aren't. And choosing the wrong approach can affect how easily people find your content in a new market.

Here's a simple way to think about it:

📝 SEO translation focuses on language.
You take existing content and keywords and translate them into another language.

📍 SEO localization focuses on how people actually search.
Instead of translating keywords word for word, you adapt content to local search habits and intent.

A quick comparison is on the slide.

💡 So how do you choose?
Ask yourself one question:

Do people in this market search the same way as your current audience?

If yes, translation may be enough.
If not, localization may work better.

Read the full guide 👇
https://bit.ly/4ejYbug

📉 What if your traffic is down... and marketing isn't the problem?

That's the question Rand Fishkin, co-founder of Moz and creator of SparkToro, tackles in the new Adsy Talks episode. 🎙️

While everyone is busy chasing clicks, AI visibility, and the next SEO acronym, Rand argues that many marketers are optimizing for metrics that matter less and less. 👀

In this conversation, we get into:
👉 why traffic is becoming a vanity metric;
👉 why Google is sending fewer visitors even as searches keep growing;
👉 why "zero-click" doesn't mean "zero results";
👉 why most attribution models are broken;
👉 and what marketers should focus on instead.

Whether you work in SEO, content, demand generation, or growth, this conversation will probably challenge a few assumptions you've been carrying for years.

🎧 Watch the full episode: https://bit.ly/4ajBQdY

Not all links help you. Some are actively dragging you down. Here's how to find and kill them before Google does 👇

If you're reviewing your backlink profile, start with these steps:

🔍 Export your backlinks from Google Search Console or an SEO tool.
🚩 Look for red flags:
• irrelevant websites
• spam-heavy pages
• suspicious anchor text
• obvious link farms
👀 Review links manually before making decisions.

Not every strange-looking backlink is toxic, and disavowing the wrong links can hurt more than help.
That's why disavowing should be the final step, not the first one.

Read the full guide 👇
https://bit.ly/4uUPefQ

Every SEO has had this conversation at least once. 😭

"Can't we just do it faster?"
Unfortunately... that's not how SEO works.

SEO isn't a switch you turn on and instantly get results. It takes time for content to be published, pages to be indexed, links to be crawled, and authority to build up.
That's exactly why keeping everything organized matters.

With Adsy, you can manage your entire content distribution workflow in one dashboard - from finding relevant websites and publishing articles to tracking placements and keeping campaigns on track.
And while SEO still won't work overnight... at least your workflow won't be scattered across 17 spreadsheets 😭

Start building your SEO strategy today: https://bit.ly/4eGRIbz

🙋 If you've heard this question from a client before, drop an emoji below.

New High DA Sites — Weekly Update (06.22 - 06.28)

✅ http://www.faststartfinance.org
DA: 36
Business, Finance, Home and Family
💰 Buy from $27.50 per post

✅ https://www.coles.com.au
DA: 67
E-commerce, Shopping
💰 Buy from $37.20 per post

✅ https://brasil.babycenter.com
DA: 91
Culture, Health, Home and Family
💰 Buy from $3,208.27 per post

✅ https://www.pedrovazpaulobusinessconsultant.org
DA: 41
Business, Personal Blogs
💰 Buy from $146.99 per post

✅ https://tabootube.com.au
DA: 42
Technology, Software development
💰 Buy from $24.50 per post

🤖 AI tools are everywhere right now.

A new one launches - еveryone talks about it for a week, then another one shows up. A few months later, it's hard to remember which ones were actually worth trying.

At the same time, some tools do stick around. They become part of your workflow, help you get things done faster, and save you from doing repetitive tasks manually.
We put together a list of 18 tools that marketers, content teams, and creators use for different tasks:

🎥 Video editing
🎨 Design
✍️ Writing
📈 SEO
📱 Social media planning

No hype. Just a breakdown of what each tool does, where it helps, and where it doesn't.
If you're thinking about adding new tools to your workflow, this list is a good place to start.

👇 Full list:
https://bit.ly/4v6PHfi

🤖 AI, automation, targeting...

We talk about these things every day. But they're only part of the picture.

Rand Fishkin reminds us of something simple: long before all these tools existed, brands grew because they knew how to tell stories people cared about.

Technology changes all the time. People, on the other hand, don't change all that much.

🎥 Watch the full podcast:
https://bit.ly/3RaWy9l

Want to work with bigger SEO clients? 👀

One idea from our latest guide is surprisingly simple:

Pick a well-known brand, do a public SEO audit, and share your findings.

Why does it work?

✅ It shows how you think, not just what you claim you can do.
✅ Potential clients can see your expertise in action.
✅ One useful audit can bring attention from people who need the same help.

Just don't stop at the audit itself. Every piece of content should lead people to the next step - whether that's your website, a case study, or a free resource.

We covered this and 10 more practical ways to attract better SEO clients in our latest blog.

📖 Read the full guide here:
https://bit.ly/44FcXWI