Pope said of the line, "I see this line as a way of stealing pop back from Warhol. We've seen comics endlessly pillaged in the high art world and adapted to film.... Comics has a cultural currency all its own. But this is maybe the first time an actual cartoonist has been given the chance to launch his own brand, to build it from concept on up, to do it within the bounds of an established label such as DKNY jeans."
The new clothing line will launch in September.