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Smart Bidding Exploration is a new opt-in feature that uses Google’s AI to bid on potentially high-performing search queries. Google AI and flexible ROAS targets work hand-in-hand to fuel an advanced algorithm that captures new searches and secures additional conversions from the traffic you’re already eligible for. The result is scaled performance and traffic diversity, meaning your impressions, clicks and conversions will be driven by more unique search term categories.
Benefits
Capture traffic from more diverse sources: Artificial Intelligence (AI)-powered bidding broadens performance by engaging a wider spectrum of distinct search categories. Smart Bidding Exploration makes the most of your existing targeting methods including broad match, Dynamic Search Ads (DSA), and AI Max.
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| Scale conversion volume with your existing targeting: Smart Bidding Exploration bids on a large scale against your current eligible targeting (broad match, DSA, or AI Max) to capture total conversions than you would have in the past. |
When to use Smart Bidding Exploration
Example:
A mortgage lender already bids successfully on high-performing, reliable queries like "mortgage" or "home loan” when advertising on Search. Google's systems know these queries will generally help them achieve their ROAS targets. It’s possible that the lender may be missing out on other leads.