The nature of cryptocurrencies and related products and the regulations around them is complex and evolving. Google Ads allows ads for certain categories of cryptocurrency-related products, but may require you to submit an application to advertise before your ads can run.
This policy is updated with additional product-specific guidelines on an ongoing basis. You’re required to do your own research on the local regulations for any location your ads target to ensure that your ads are compliant with those requirements as well as Google Ads policies.
On this page
Allowed cryptocurrency products and services
The following cryptocurrency products and services can be promoted without requiring an approved application to advertise, as long as the products and ads comply with local laws, industry standards, and any other applicable Google Ads policies.
Businesses that don’t pertain to buying, holding, or exchanging cryptocurrencies are allowed.
Examples (non-exhaustive):
- Businesses that accept payment in cryptocurrency
- Cryptocurrency mining hardware
- Tax and legal services, security services, and platforms that rely on blockchain for operations but don’t market or sell cryptocurrencies or tokens
- Cryptocurrency educational materials, provided the content does not offer investment advice, tips, odds, financial calculators, or technical trend analysis
Examples (non-exhaustive): NFT games that allow players to purchase in-game items that are consumed or used in a game to enhance a user’s experience or aid users in advancing the game, like weaponry, armor with better stats, or virtual apparel for a player’s characters
Prohibited content
The following cryptocurrency products and services can’t be advertised using Google Ads, regardless of your location.
Ads promoting initial coin offerings, DeFi trading protocols, or the purchase, sale, or trade of cryptocurrencies or related products are not allowed.
Examples (non-exhaustive):
- ICO pre-sales or public offerings
- Cryptocurrency loans
- Initial DEX offerings
- Token liquidity pools
- Unhosted software wallets
- Unregulated dApps
Examples (non-exhaustive):
- Cryptocurrency trading signals
- Cryptocurrency investment advice
- Aggregators or affiliate sites containing related content or broker reviews
Examples (non-exhaustive): Games that allow players to stake NFTs in exchange for fungible tokens like cryptocurrencies
Examples (non-exhaustive): Simulated casino gambling like poker, slots, or roulette that offer the opportunity to win NFTs
Restricted content
The following cryptocurrency products and services can only be promoted in your ads if you’ve applied and been approved to advertise Cryptocurrencies and related products. Your products and ads must also comply with local laws, industry standards, and any other applicable Google Ads policies.
Hardware wallets designed to hold the private keys for cryptocurrencies, NFTs, or other crypto based assets
Examples (non-exhaustive): Devices that allow people to safely hold the private keys for cryptocurrencies, NFTs, or other crypto-based assets but don’t offer additional services like buying, selling, exchanging, or trading assets
Examples (non-exhaustive): Financial products that allow investors to trade shares in trusts holding large pools of digital currency
Approved targeted locations
Google Ads only allows defined cryptocurrency products and services to be advertised in select locations and if all of the following criteria are met:
- The services and ads comply with local laws and industry standards.
- The targeted location is eligible for targeting and your application to apply to advertise in this location is approved.
- You’re a licensed provider of these products and services. Hardware wallets are an exception to this requirement.
If your targeted location is not on this list, the cryptocurrencies and related products mentioned above can’t be advertised. Google Ads doesn’t support advertising in non-approved markets at this time. Any changes to the requirements to be approved to advertise will be announced publicly.
Learn more about the “Eligible (Limited)” status.
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Location |
Hardware wallets |
Cryptocurrency exchanges |
Cryptocurrency software wallets |
Cryptocurrency coin trusts |
|---|---|---|---|---|
| Argentina | ||||
| Austria | ||||
| Belgium | ||||
| Bulgaria | ||||
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Bahrain |
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Canada |
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| Croatia | ||||
| Cyprus | ||||
| Czechia | ||||
| Denmark | ||||
| Estonia | ||||
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France |
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Germany |
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| Greece | ||||
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Hong Kong |
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| Hungary | ||||
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Indonesia |
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| Ireland | ||||
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Israel |
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| Italy | ||||
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Japan |
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| Latvia | ||||
| Lithuania | ||||
| Luxembourg | ||||
| Malta | ||||
| Netherlands | ||||
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Philippines |
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| Poland | ||||
| Portugal | ||||
| Romania | ||||
| Slovakia | ||||
| Slovenia | ||||
| South Africa | ||||
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South Korea |
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| Spain | ||||
| Sweden | ||||
| Switzerland | ||||
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Thailand |
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United Arab Emirates |
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| United Kingdom | ||||
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United States |
Apply to advertise Cryptocurrencies and related products
- Check if you’re promoting any products or services that require you to apply to advertise using Google Ads.
- Make sure the locations you’re targeting are eligible under this policy. If your targeted location isn’t on the list of approved targeted locations, the cryptocurrencies and related products mentioned above can’t be advertised. Google Ads doesn’t support advertising in non-approved markets at this time.
- If you meet the policy requirements and plan to target only approved locations, you can apply to advertise restricted financial products. You’ll need to submit a separate application for each location that you intend to target.
Edit your ads to comply with this policy
- Go to Ads within the Campaigns
menu.
- Hover over the ad or asset and select Edit.
- Edit the ad or asset so that it complies with the policy.
- Select Save.
Your ad will be automatically reviewed again. Check the ad’s status in the “Ads & assets” page for updates.
Learn more about how to Fix an ad with policy violations.
Apply to advertise Cryptocurrencies and related products
If your ad was disapproved because Google requires an application to advertise the product or service you’re promoting, make sure that you meet all the requirements and your ads only target approved locations, then complete the application. Learn more about how to Apply to advertise restricted financial products.
Appeal policy decision
If you believe there’s been an error and that you haven’t violated Google Ads' policies, appeal the policy decision directly from your Google Ads account to request a review. If the review determines that your ads are compliant, they can run again. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.